Discover and Six Flags Renew Sponsorship
28 Novembre 2012 - 2:05PM
Business Wire
After a successful three-year run, Discover and Six Flags
Entertainment Corporation (NYSE: SIX) today announced a new,
multi-year extension of their corporate sponsorship, offering
Discover cardmembers in-park discounts, special ticket packages and
exclusive experiences.
As the official credit card of all domestic Six Flags parks,
Discover will continue to reward its cardmembers in 11 U. S.
markets in a variety of ways, including:
- A dedicated Discover gate during the
first two hours of each park opening, providing expedited entrance
so Discover cardmembers can get to the fun faster;
- An instant 5 percent discount for all
Six Flags park guests when they use a Discover card, in-park or
online, to make purchases of admission tickets, season passes,
food, merchandise and parking;
- Discover Family Meal Deals offering
significant savings;
- And new for 2013, in-park and online
bundle offers on tickets, food and merchandise.
“Our cardmembers continue to tell us about how much they enjoy
the benefits we’ve been providing when they visit Six Flags,” said
Jennifer Murillo, vice president of brand communications at
Discover. “We’re delighted to continue offering our customers ways
to make their experiences with their families even more fun and
affordable.”
Six Flags will continue to feature Discover signage and branding
throughout their parks via the Six Flags Media Networks, including
Six Flags TV, digital billboards, scrolling signs and banners.
“We are thrilled to extend this sponsorship with Discover and
all the privileges included at our parks to their millions of loyal
cardmembers,” said Jeff Portugal, vice president of corporate
alliances for Six Flags Entertainment. “The long-term nature of
this sponsorship is a testament to the effectiveness of two very
creative teams and the marketing and sales benefits of utilizing
the Six Flags Media Networks.”
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America’s cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s
largest regional theme park company with over $1 billion in revenue
and 18 parks across the United States, Mexico and Canada. For
more than 50 years, Six Flags has entertained millions of
families with world-class coasters, themed rides, thrilling water
parks and unique attractions including up-close animal encounters,
Fright Fest and Holiday in the Park. For more
information, visit sixflags.com.
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