Discover Fan Loyalty Poll: College Football Fans Choose Family over Fortune
06 Dicembre 2012 - 2:05PM
Business Wire
Money almost doesn’t matter when it comes to giving this holiday
season, as the Discover Fan Loyalty Poll finds that college
football fans are more likely to give away tickets to the Discover
BCS National Championship Game if they can’t go themselves.
When asked what they would do if they purchased a ticket to the
national championship and later found out they couldn’t go, fans
chose the following options:
- Give it to a relative, 37 percent
- Give it to a friend, 22 percent
- Sell it to the highest bidder, 29
percent
- Sell it at face value, 9 percent
- Swallow the ticket, 1 percent
- Not sure, 3 percent
With some single tickets for the championship between No. 1
ranked Notre Dame and No. 2 ranked Alabama going for $1,000 on
ticket broker websites, the Discover Fan Loyalty Poll asked fans
how much they would be willing to pay. Results are as follows:
- Under $100, 62 percent
- $100-$500, 19 percent
- $500-$1,000, 3 percent
- $1,000-$2,000, 1 percent
- $2,000-$3,000, 1 percent
- $3,000 or more, 1 percent
- Not sure, 15 percent
With the national championship game taking place less than a
month from now, fans formed a more solid opinion of who they think
is the best team in the country right now. In a 15 point jump from
last week, 40 percent of Discover Fan Loyalty Poll fans picked
Alabama. Losing 9 points from last week, Notre Dame fell to 29
percent of the vote, followed by:
- Oregon, 7 percent
- Florida, 3 percent
- Kansas State, 2 percent
- Stanford, 2 percent
- Georgia, 2 percent
- LSU, 1 percent
- Some other team, 10 percent
- Not sure, 4 percent
The Crimson Tide was the favorite to win the national
championship, at 57 percent, followed by the Fighting Irish with 30
percent.
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen
Reports, a nationally recognized leader in polling, who gathers
sentiment by phone from 800 college football fans who follow games
at least once per week on television, radio, in person or
online.
Discover launched the Fan Loyalty Poll to give die-hard fans a
platform to showcase their dedication and love for their favorite
college football team leading up to the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl. Each week the poll
will offer new questions about what college football fans are
thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl, Discover’s
commitment to college football includes relationships with ESPN and
Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
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