Discover Valentine’s Day Survey Shows Time Together Trumps Spending Sprees
07 Febbraio 2013 - 5:40PM
Business Wire
Money can’t buy love this Valentine’s Day as the 2013 Discover
Valentine’s Day survey finds that the majority of couples prefer
spending quality time together over receiving an expensive or
elaborate gift.
Celebrants of Valentine’s Day, one of the most widely recognized
holidays around the world, also indicated they most enjoy receiving
traditional gifts such as flowers, gourmet chocolates and casual
dinner dates from their partners.
Money Doesn’t Buy Love
When it comes to spending, more than half of respondents won’t
be shelling out for a costly vacation getaway or dinner date this
Valentine’s Day. Twenty-eight percent of both men and women are
planning to spend nothing, nada, zilch, followed by:
- $1 to $25, 45 percent
- $26 to $50, 17 percent
- $51 to $100, 8 percent
- $101 to $200, 2 percent
- $200 or more, 1 percent
More than half of respondents, 53 percent, said they plan to
spend about the same as they did last year, while 7 percent plan to
spend more and 25 percent plan to spend less.
For many shoppers, the urge to save is stronger than the urge to
spark romance with a pricey gift. When asked to choose which
factors will most influence their spending plans, results came out
in the following order:
- Want to save more
- Less money this year than last year to
spend
- Concern over the economy
- Recent holiday spending
- Concern over job security
The majority of shoppers share the belief that the amount they
spend does not necessarily represent their affection, as 83 percent
say they do not change their Valentine’s Day spending to
demonstrate their feelings.
Chocolates and Flowers Heat Up the Romance
Traditional Valentine’s Day gifts such as chocolates, flowers,
and special dinners still strike the fancies of most. When asked to
choose which gifts they wanted most this year, results came out as
follows:
- Candy or chocolates/flowers
- A special dinner
- Music, books, movies or
electronics
- Jewelry
- A night out on the town at a club, show
or event
- Travel or a weekend getaway
- Clothing or lingerie
If their significant other’s spending was capped at $50, 39
percent of respondents would want dinner at a casual restaurant, 34
percent would want a quiet night at home with their partner, and 15
percent would want a creative, personalized gift.
In order to find that perfect gift, 49 percent of shoppers plan
to shop only in stores and 43 percent plan to combine their efforts
between shopping in stores and online. Only 8 percent plan to shop
online only. Tablets and smartphones are getting no love this year,
as no one surveyed plans to use them for Valentine’s shopping.
No Need for Cupid’s Arrow
Not all respondents plan to spend the day with a significant
other. Of those choosing to spend the holiday in other ways, 46
percent are most likely to spend the day with family, followed by
spending the day:
- Alone with “me” time, 31 percent
- With my pet, 12 percent
- A night in with friends, 6 percent
- A night out with friends, 5
percent
About the Discover 2013 Valentine’s Day Shopping
Survey
The Discover 2013 Valentine’s Day Shopping Survey was conducted
online with 1,000 adult U.S. general population respondents. The
survey was conducted by Penn Schoen Berland from Jan. 16 to 21,
2013.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
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