MasterCard Announces Multiple Deals - Analyst Blog
01 Marzo 2013 - 3:20PM
Zacks
Recently, MasterCard
Inc. (MA) announced a number of partnerships and product
launches. The transactions are aimed at expanding the operations of
the company and enhance client base.
First, MasterCard announced a strategic alliance with VimpelCom,
one of the largest integrated telecommunications service providers
of the world. The partnership aims at providing newer and better
payment solutions to the 212 million customers of VimpelCom across
18 countries.
The first program under this liaison would be launched in 2013 by
partnering with Cartal LIS Italy to provide prepaid services to the
customers of Wind Italy, an Italian telecom operator.
Second, MasterCard also joined hands with Equity Bank to introduce
mobile point of sale (MPOS) technology to the Kenyan market,
thereby promoting electronic mode of payment in the country. For
this purpose MasterCard and Equity Bank have collaborated with
Ezetap, one of the leading providers of mobile-based Payments
services.
Small merchants in Kenya are dominating the African market in terms
of adopting cost-effective and flexible payment solutions
technologies. But they were unable to offer cashless transactions
to their consumers until now. The introduction of MPOS will enable
these merchants to provide this convenient shopping experience to
customers towards improvement in sales.
Third, it also announced that eServGlobal and Oltio, both renowned
mobile payment technology providers, have joined the Mobile Money
Partnership Program (MMPP) of MasterCard. MMPP, launched in Feb
2012 allows consumers to access essential financial services using
their mobile phones.
The partnership will help MasterCard to expand and accelerate its
programs for financial inclusion in mobile phones usage.
Finally, it also announced the launch of a payment service program,
Near Field Communication (NFC) in Brazil. To launch this program,
MasterCard will use its Mobile PayPass technology and partner with
Itaú, a publicly quoted bank, TIM, Redecard, a payment processor
and Gemalto, a digital services company.
The partnership and subsequent product launch will provide
consumers with a more convenient, fast and secure payment option
for shopping. Consumers need to tap their PayPass-enabled smart
phones onto the merchant’s NFC enabled POS to make instant
payments. The amount will be charged to the customer’s virtual
account stored in his smart phone and processed via the account
holder’s Itaú issued statement.
In Jan 2013, MasterCard announced its decision to provide other
U.S. debit networks with some of the payment technology solutions
owned by the company. MasterCard took such a step to support the
prevalent trend of acceptance of EMV solutions, where EMV stands
for Europay, MasterCard and Visa.
Another financial service provider, Discover Financial
Services (DFS) launched the new Cadence Bank Debit Card
through its alliance with Birmingham-based Cadence Bank in Jan
2013. Through this alliance, Discover Debit will provide network
support to the Cadence debit card holders in the second quarter of
the year.
MasterCard currently carries Zacks
Rank #3 (Hold). Vantiv Inc. (VNTV) carries Zacks
Rank# 1(Strong Buy), Fiserv Inc. (FISV) carries
Zacks Rank #2 (Buy) whereas Discover shares the same Zacks Rank as
MasterCard.
DISCOVER FIN SV (DFS): Free Stock Analysis Report
FISERV INC (FISV): Free Stock Analysis Report
MASTERCARD INC (MA): Free Stock Analysis Report
VANTIV INC-A (VNTV): Free Stock Analysis Report
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