Tailgating Toughness: Women More Likely Than Men to Brave Sub-Zero Temperatures for College Football Tailgate Parties
10 Ottobre 2013 - 11:37PM
Business Wire
Hot Dogs and Brats Edge Out Hamburgers as
the Must-Have Food
Hats and gloves are a girl’s best friend when she’s a college
football fan.
Twenty-three percent of women compared to 20 percent of men
would brave the coldest of cold temperatures for tailgating
festivities and never call them off, according to the Discover Fan
Loyalty Poll.
Overall, 44 percent of fans would decide to cancel their
tailgate party if the mercury read anywhere below 32 degrees.
When fans were asked how cold is too cold to hold a tailgate
party:
- 8 percent would call it off between 41
and 50 degrees
- 23 percent would pack it in between 33
and 40 degrees
- 31 percent couldn’t handle between 0
and 32 degrees
- 13 percent would quit below 0
degrees
- 21 percent said they would never call
off a tailgate party
- 4 percent are not sure which
temperature would be their breaking point
The conference with the toughest tailgaters is the PAC-12. Its
fans show the ultimate warm-blooded loyalty to their favorite
college football team, as 28 percent would never call off their
tailgate party, even in sub-zero temperatures.
When it comes to who does what at the party, grillmasters rule
the roost with 13 percent of college football fans claiming the
title of “Cook” at their tailgate party. However, they better bring
extra food since 10 percent of fans call themselves “Freeloaders”
and let their friends do all the work. Fans who make over $200,000
per year are also those who “freeload” the most, at 22 percent.
Another 10 percent of fans consider themselves the “Grateful
Guest”, signifying they bring a dish to pass.
As for the food fight, meats take the cake over sweets. Hot dogs
and brats edged out hamburgers, 39 percent to 33 percent, as the
one food every tailgate party should have, followed by chips and
salty snacks at 14 percent. Fans care least for coleslaw and potato
salad, at 4 percent, and cookies and other desserts, at 2
percent.
The Discover Fan Loyalty Poll gives die-hard college football
fans a platform to showcase their love for the sport. For the
second consecutive poll, fans chose Alabama as the best team in the
country right now at 42 percent, followed by:
- Oregon: 14 percent
- Ohio State: 11 percent
- Florida State: 3 percent
- Stanford: 3 percent
The Discover Fan Loyalty Poll is conducted twice a month by
Rasmussen Reports, a nationally recognized leader in polling, who
gathers sentiment by phone from 1500 college football fans who
follow games at least once per week on television, radio, in person
or online.
The Poll leads up to the 2014 Discover Orange Bowl. Discover’s
commitment to college football includes relationships with ESPN and
Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, home equity loans, checking and savings accounts,
certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with
millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance in more than 185
countries and territories. For more information, visit
www.discover.com/company.
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DiscoverMatt Towson,
224-405-5649matthewtowson@discover.comorDiscoverAlyssa Siegele,
224-405-4113alyssasiegele@discover.com
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