Black Friday Changes Color as Discover Sends Orange-Clad Crew to Chicago’s Famed Michigan Avenue to Ease Shoppers’ Frustr...
29 Novembre 2013 - 6:01AM
Business Wire
National Survey Says Standing in Long Lines
Frustrates Americans the Most; More Courtesy Among Shoppers Would
Make the Day Much Better
New independent national survey results released today by
Discover uncover what ails Americans the most about Black Friday
and what would make their shopping day a little easier.
Of the five most-popular choices of what to make the day
better:
- 47 percent wished they could have
someone else stand in line for them
- 18 percent preferred to have help
finding parking
- 17 percent would be most happy with
free gift-wrapping
- 10 percent said having someone get them
a warm beverage would do the trick
- 8 percent put a massage at the top of
their list
Discover's survey also asked about the amenities shoppers would
want most on Black Friday, and today plans to deploy a crew of more
than 3 dozen orange-clad helpers on Chicago’s famed Michigan Avenue
to help ease those frustrations on the busiest shopping day of the
year.
Discover’s crew -- outfitted in bright orange with matching bow
ties and scarves -- is setting up a heated outdoor oasis offering
passing shoppers a warm place to rest their feet. To assist with
other frustrations uncovered in the survey, the crew will be
wrapping gifts for free, giving directions to parking garages and
stores, serving warm beverages, providing a cell phone charging
station, and handing out shopping bags, gloves, bottles of hand
sanitizer and even a few hand-held massagers.
“At Discover, we believe in offering unique value and rewarding
experiences to our cardmembers, and what could be more rewarding on
Black Friday than to give shoppers helpful and friendly services
that most people can’t get from other credit card companies,” said
Julie Loeger, a senior vice president at Discover. “We’re sending
out a team today to give everyone a little taste of what it’s like
to be a Discover cardmember who enjoys helpful and friendly
customer service with rewards and perks that matter.”
About the Survey
The national omnibus online survey of 1,050 consumers took place
Nov. 11 and 12, 2013. Participants were screened to ensure they
planned to shop on Black Friday this year.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America’s cash rewards
pioneer, and offers home loans, private student loans, personal
loans, home equity loans, checking and savings accounts,
certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with
millions of merchant and cash access locations; PULSE, one of the
nation’s leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance in more than 185
countries and territories. For more information, visit
www.discoverfinancial.com.
DiscoverAlyssa Siegele,
224-405-4113alyssasiegele@discover.comorGolinHarrisMegan
Bramson, 312-919-4280mbramson@golinharris.com
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