CORRECTING and REPLACING Discover Fan Loyalty Poll: SEC Fans Crowned Most Loyal College Football Fans for Second Year
30 Dicembre 2013 - 5:00PM
Business Wire
Oklahoma Boasts Most Die-Hard Fans Among Top
20 Teams
Oklahoma will take on Alabama in the 2014 Allstate Sugar Bowl on
Jan. 2, 2014 (sted Oklahoma will take on Clemson in the 2014
Discover Orange Bowl on Jan. 3, 2014).
The corrected release reads:
DISCOVER FAN LOYALTY POLL: SEC FANS CROWNED
MOST LOYAL COLLEGE FOOTBALL FANS FOR SECOND YEAR
Oklahoma Boasts Most Die-Hard Fans Among Top
20 Teams
Whether watching their team play week after week, weathering a
bad season, or showing their loyalty around friends and family,
Southeastern Conference (SEC) fans are the most loyal for the
second year in a row.
The 2013 Discover Fan Loyalty Poll gathered sentiment from fans
for 13 weeks and found that SEC college football fans are the most
loyal compared to any major conference and independent team across
three tracked questions:
Somewhat or very important to watch my favorite team’s game each
week:
1. SEC 2. Big Ten 3. ACC, Big 12 (tie)
5. Pac-12 6. American Athletic, Independent (tie) 8. Some other
conference
Still follow my team’s games even if they are having a bad
season:
1. Independent 2. SEC 3. Big 12 4. ACC
5. Big Ten 6. American Athletic 7. Pac-12 8. Some other conference
Friends and family know my favorite team:
1. SEC 2. Big 12 3. Big Ten 4.
Independent 5. ACC 6. American Athletic 7. Pac-12 8. Some other
conference
Oklahoma Ousts Auburn with the Most Die-Hard Fans
While SEC fans showed the most loyalty of the major conferences,
the school with the most loyal fans hails from the Big 12, as the
Oklahoma Sooners have the most loyal fans this year. In 2012,
Auburn earned the distinction. Oklahoma will take on Alabama in the
2014 Allstate Sugar Bowl on Jan. 2, 2014. The Top 20 loyalty
standings are as follows:
1. Oklahoma 2. Nebraska 3. Ohio State
University 4. Texas, Florida, Auburn (tie) 7. Georgia, Wisconsin
(tie) 9. Florida State 10. Tennessee 11. Notre Dame 12. Alabama 13.
LSU 14. Iowa, Michigan (tie) 16. Penn State, Michigan State (tie)
18. Missouri 19. Oregon 20. Minnesota
Women Shut Out Men for Second Year as Most Loyal
Among all those surveyed throughout the season, women surpassed
men by a small margin for the second year in a row as the most
loyal college football fans. When their team is having a bad
season, 89 percent of women still follow their games every week,
compared to 86 percent of men. Additionally, 84 percent of women’s
family and friends know which team is their favorite, compared to
81 percent of men’s.
The 2013 Discover Fan Loyalty Poll was conducted twice a month
by Rasmussen Reports, a nationally recognized leader in polling,
who gathered sentiment by phone from 1,500 college football fans
who follow games at least once per week on television, radio, in
person or online. The Poll leads up to the 2014 Discover Orange
Bowl. Discover’s commitment to college football includes
relationships with ESPN and Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, home equity loans, checking and savings accounts,
certificates of deposit and money market accounts through its
direct banking business. It operates the Discover Network, with
millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance in more than 185
countries and territories. For more information, visit
www.discover.com/company.
Media Contacts:DiscoverMatt
Towson224-405-5649matthewtowson@discover.comorDiscoverAlyssa
Siegele224-405-4113alyssasiegele@discover.com
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