Estée Lauder Signs Korean Singer and Actress IU as New Global Brand Ambassador
11 Aprile 2024 - 1:00PM
Business Wire
Estée Lauder today announced that it has signed acclaimed Korean
singer, songwriter and actress, IU, as its newest Global Brand
Ambassador. IU will be Estée Lauder’s first Korean Global Brand
Ambassador and will be featured in campaigns for the brand’s hero
franchises, Advanced Night Repair and Double Wear. IU’s first
campaign will debut in April 2024. IU joins the current roster of
Estée Lauder Global Ambassadors, including Ana de Armas, Amanda
Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth,
Imaan Hammam, Karlie Kloss, Manushi Chhillar and Yang Mi.
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Estée Lauder Signs Korean Singer and
Actress IU as New Global Brand Ambassador (Photo: Business
Wire)
“We are thrilled to welcome IU as Estée Lauder’s newest Global
Brand Ambassador,” said Justin Boxford, Global Brand President,
Estée Lauder. “IU is one of the most influential artists of her
time. She has been able to connect with her fans around the world
in such a deep and meaningful way through her music and her
extraordinary social media presence. We’re excited to collaborate
with such a talented and inspiring artist whose relevancy and
far-reaching popularity will allow us to connect with a new
generation of consumers in Asia and around the world.”
“I am incredibly excited to be joining Estée Lauder,” said IU.
“It is an iconic brand founded by an inspirational woman leader and
is beloved by so many women around the world. I am truly honored to
be part of it.”
“Over the past 16 years, IU has been a pioneer in every aspect
of her career, inspiring fans around the world with her talent,
passion, and dedication. Beyond her star power, it’s her sense of
purpose and commitment to giving back to others that deeply
connects with our brand’s core values,” said Kyumoon Lee, Senior
Vice President/General Manager, Estée Lauder Asia Pacific.
About IU IU is a South Korean singer, songwriter,
actress, and philanthropist. With a career of more than 16 years,
IU is one of the most popular and beloved artists in Korea and
across Asia. To date, she has released 6 studio albums, 9 EP’s, and
has debuted over 30 singles including drama O.S.Ts. She is also
known worldwide for her acting in TV dramas and movies, including
Broker, Hotel del Luna, My Mister, and more. As a multi-talented
artist, IU has inspired fans across generations with her lyrics,
voice and authenticity. She also has made unwavering commitments to
charity, dedicating herself to various philanthropic causes and
inspiring other artists in the industry to follow suit. As of
February 2024, IU has released a new album, The Winning, and has
embarked on her first world tour across Asia, Europe and North
America.
About Estée Lauder Estée Lauder is the flagship brand of
The Estée Lauder Companies Inc. Founded by Estée Lauder, one of the
world’s first female entrepreneurs, the brand today continues her
legacy of creating the most innovative, sophisticated,
high-performance skincare and makeup products and iconic fragrances
– all infused with a deep understanding of women’s needs and
desires. Today, Estée Lauder engages with consumers in over 150
countries around the world and at dozens of touch points – from
in-store to digital. And each of these relationships consistently
reflects Estée’s powerful and authentic point of view.
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PR: Tara Connaughton, tconnaug@estee.com
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