A FIRST FORAY INTO FASHION FOR THE GLOBAL
MAKEUP BRAND
CULVER CITY, Calif.,
Oct. 31,
2024 /PRNewswire/ -- Smashbox Cosmetics is
thrilled to announce an exclusive collaboration with Mexico City-based accessories brand ILKA.
Previewed at Mercedes-Benz Fashion Week Mexico City, this
partnership marks Smashbox's first venture into fashion, seamlessly
integrating the iconic Smashbox branding and colorways with some of
ILKA's best-selling styles.
"I love the bags—they feel very Smashbox,"
says Davis Factor, Founder of
Smashbox Cosmetics and Smashbox Studios.
"When beauty and fashion meet, surprising things happen,"
says Rosine Kalach, co-founder of
ILKA. "In our opinion, Smashbox and ILKA are the perfect match to
create unique pieces. Everyone who attended our launch event was
astonished by the bags and how beautifully the two brands
complement each other."
The collaboration began after a visit to Mexico City by Smashbox brand leaders
Felix Backhaus and Lauren Aja, who work extensively in Mexico's burgeoning beauty market from their
base in Los Angeles.
"We were inspired by the creativity we encountered in
Mexico City and saw an opportunity
to collaborate with local talent," says Aja. "In June, we hosted a
Sephora masterclass with the lovely Ela
Velden and were introduced to ILKA. This collaboration is
about more than just handbags—at Smashbox, we celebrate beauty and
innovation in all forms."
This commitment to creative collaboration is echoed by
Lori Taylor Davis, Smashbox's Global
Pro Lead Artist: "Smashbox has always used its platform to
spotlight emerging talent across fashion, art, and music. We're
always looking for opportunities to highlight local talent in the
regions where Smashbox is present."
The collaboration launch event, held on 18 October 2024, attracted prominent figures like
telenovela star Grettell Valdez and actress/socialite Ana Paula Capetillo, alongside Mexico City's top influencers.
"I love the bags—they feel very Smashbox," says Davis Factor, Founder of Smashbox Cosmetics and
Smashbox Studios, known for instilling a collaborative and creative
ethos within the brand.
Designed with both form and function in mind, the 4-piece
collection showcases stylish shapes adorned with Smashbox's
signature branding and ILKA's iconic fringe detailing. The
collection is available in-store and online at ILKA, with prices
starting at $2,450 MXN, while stocks
last.
https://ilka.com.mx/collections/ilka-x-smashbox
For more information, contact:
Hatrik House
Alice Carrett | Head of
Communications
alice@hatrikhouse.com
ABOUT SMASHBOX COSMETICS:
"Everything carries
out of the studio into reality." – Davis
Factor
Born in a Los Angeles photo
studio in 1990 by acclaimed celebrity and fashion photographer
Davis Factor, Smashbox very quickly
became a creative hub for world-class photographers, actors, models
and musicians. The creative energy on set showed no signs of
slowing down – except when the team had to stop for makeup touch
ups. In 1996, Smashbox Cosmetics was officially born.
In 2000, Davis created Photo Finish Smooth & Blur, our
original long-lasting primer. Now a cult-favorite, the formula
helps makeup look flawless, feel better, and last longer—all day,
every day, on set, and long after the shoot wraps.
Today, Smashbox carries that legacy with studio-grade,
high-performance makeup that makes artistry easy—and always
camera-ready.
Additional information may be found at sephora.com.mx
Instagram @smashboxcosmetics | TikTok @smashboxcosmetics
View original content to download
multimedia:https://www.prnewswire.com/news-releases/smashbox-cosmetics-launches-limited-edition-collaboration-with-mexico-city-based-fashion-brand-ilka-302293071.html
SOURCE Smashbox Cosmetics