Angel and KidSuper design REESE’S PUFFS Duffel
Puff – a new statement bag inspired by blending dualities of
basketball and fashion, and chocolate and peanut butter
Fans may have already gotten a taste of the unforgettable “Angel
X REESE’S PUFFS” cereal as boxes hit shelves nationwide in October
– but the excitement is just beginning. After months of teasing a
basketball and fashion collab with the “Double-Double Queen,” the
wait is over: introducing the REESE’S PUFFS Duffel Puff Bag.
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the full release here:
https://www.businesswire.com/news/home/20241202472560/en/
Angel Reese partners with KidSuper and
REESE’S PUFFS cereal to drop the new “it” bag of the season: the
REESE’S PUFFS Duffel Puff. (Photo: Business Wire)
Whether you’re going to practice or heading out with friends,
the Duffel Puff is the “it” bag that cereal lovers, fashion
enthusiasts, and basketball fans will covet. The high-quality,
vegan leather bag is co-designed by basketball and fashion icon
Angel Reese and popular Brooklyn-based fashion brand KidSuper and
celebrates the star’s unmatched influence on the court and in the
fashion world.
“Anyone who plays basketball knows your duffle bag goes wherever
you go, and I wanted to create something that celebrates fashion
and design. Who better to work with than an innovative artist and
designer like KidSuper,” said Angel Reese. “Fashion fuels my
creativity, and this bag’s design brings both our visions to life
while effortlessly fusing my passions with a natural extension of
my REESE’S PUFFS cereal collab.”
Designed with both form and function in mind, this duffel is as
durable as it is distinctive, making it an eye-catching piece for
both casual and statement use. The exterior of the bag features a
hand-drawn pattern of basketballs and REESE'S PUFFS cereal, printed
across the bag’s surface for a dynamic, textured effect and the
handles mimic the grain of a basketball for a tactile, sporty feel.
Detailed, puffed-up embroidery enhances the bag’s personality along
with a gold-colored charm, shaped like a cereal bowl filled with
REESE'S PUFFS cereal to add a playful, luxurious touch.
“I’m drawn to projects that blend the unexpected, like fashion,
food and sport, and creating a piece that reflects Angel’s energy
and incorporates the nostalgic joy of REESE'S PUFFS cereal speaks
to the spirit of KidSuper,” said Colm Dillane, Creative Director of
KidSuper. “Collaborating with Angel and REESE'S PUFFS felt like a
perfect match for KidSuper and gave us the chance to be playful
about every design detail in the REESE'S PUFFS Duffel Puff
Bag.”
“As soon as we joined forces with Angel, we knew we had to give
fans an iconic statement piece that delivers on her style and
seamlessly blends chocolate peanut butter puffs into pop culture,”
said Brandon Tyrrell, Senior Marketing Manager at General Mills.
“We can’t wait to see fans sport the Duffel Puff. Bonus points if
you store your REESE’S PUFFS cereal inside.”
To top it all off, an exclusive invite-only experience will be
open for lucky fans in New York City on Friday, Dec. 6 at KidSuper
World, Headquarters in Brooklyn – offering a sneak peek of the
Duffel Puff and the chance to interact with the designers behind
the creation.
The Duffel Puff will go on sale in-store and online at
Kidsuper.com for $295 starting Dec. 10, following the event’s
exclusive reveal, with 10% of proceeds going to The Angel C. Reese
Foundation dedicated to empowering girls and the next generation
through sport, education, financial literacy and more. “Angel X
REESE’S PUFFS” cereal boxes with four unique back-of-box designs
are available for fans to collect at retailers nationwide for $5.69
while supplies last.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
REESE’S and REESE’S PUFFS trademarks, trade dress, REESE’S
Orange Color and Crown Design are used under license.
About Angel Reese
Angel Reese, college women’s basketball champion and forward
with Chicago, is one of the sports brightest superstars – already
making a significant impact both on and off the court. Since
joining the league, Reese has already set records for the most
consecutive double-double games and become an All-Star. While her
on-court stats are impressive, her off-court endeavors have
transcended the sport. Reese left college as one of the most
marketable stars in the NIL era and has since become a cultural
force, leading the next generation and growing women’s basketball.
Beyond her achievements in business and on the court, Reese is a
fierce advocate for gender equality in sports, challenging the
double standards women face. In 2023, she founded the Angel C.
Reese Foundation, dedicated to empowering girls and women through
sports, education, financial literacy, and more.
About KidSuper
KidSuper was created by Colm Dillane. Although KidSuper is best
known as Colm’s clothing label, he prefers to brand all of his
creative ventures under this moniker. KidSuper is a creative
collective that designs and makes clothes; paints and does art
shows; records music; and makes films and music videos, all out of
KidSuper’s Brooklyn space.
KidSuper is a platform for Colm’s abounding creativity, and its
success has made Colm Dillane an unexpected reference in American
fashion. Dillane firmly believes that enthusiasm is contagious, and
that whatever you do, giving it the utmost enthusiasm will capture
people’s heart. “When you are little, you believe you can do
anything and that everything is possible – you’re young and you’re
free. KidSuper lives by that philosophy.”
Colm Dillane/KidSuper won the 2021 special Karl Lagerfeld Prize
at the prestigious LVMH Prize, the 2022 CFDA /Vogue Fashion Fund,
was nominated for the 2022 CFDA American Emerging Designer of the
Year Award, then the following year nominated for the 2023 CFDA
Menswear Designer of the Year Award. He was invited to guest design
the Louis Vuitton Homme Fall/Winter 2023 Collection and entered the
BOF100 list in 2023.
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General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Lauren Durham lauren.durham@edelman.com
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