General Mills Expands Protein Product Lineup with Launch of Cheerios Protein
12 Dicembre 2024 - 3:08PM
Business Wire
Cheerios Protein delivers part of a
nutritionally balanced breakfast with 8 grams of protein per
serving
Iconic cereal brand Cheerios is expanding its portfolio of
flavors to introduce a new protein cereal offering to its lineup –
Cheerios Protein. With 8 grams of protein per serving, this new
Cheerios innovation is answering the call of consumers craving more
options with protein.
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Cheerios Protein offers 8 grams of
protein in every serving and is available in two fan-favorite
flavors: Cinnamon and Strawberry. (Photo: Business Wire)
As the number of consumers prioritizing protein continues to
rise, with 71% of consumers trying to eat more protein in their
diets1, General Mills is proud to expand its offerings to include a
variety of products with protein to meet people where they are. The
launch of Cheerios Protein follows this year’s additions of other
products from General Mills, including fan favorite pantry staples
featuring protein, like Wheaties Protein, Annie’s Super Mac and
Yoplait Protein. This lineup reflects different ways to enjoy
protein for anyone in the family, from taste to format to price
point.
“Starting the day off with additional protein can help our
consumers meet their nutritional needs—especially with a reliable
and delicious option from a brand they already know and love,” said
Emilie Knox, vice president and business unit director, Morning
Foods at General Mills. “As protein continues to be an important
priority for people of all ages, we specifically created Cheerios
Protein with families in mind. We wanted it to taste great and to
preserve the iconic Cheerios shape, but with a good source of
protein, all in a convenient cereal we know everyone at the
breakfast table will love – turning all mornings into good
mornings.”
Available in two classic flavors, Cinnamon and Strawberry,
Cheerios Protein is made for those looking for a delicious,
accessible breakfast option that delivers a good source of
protein.
Cheerios Protein will be available at retailers nationwide later
this month for a suggested retail price of $5.39 (large) and $5.69
(family-size).
1 International Food Information Council. (2024, June 20). 2024
Food & Health Survey.
https://foodinsight.org/2024-foodhealth-survey/.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to boldly build its brands, relentlessly
innovate, unleash its scale and stand for good. Its portfolio of
beloved brands includes household names like Cheerios, Nature
Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty
Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more.
General Mills generated fiscal 2024 net sales of U.S. $20 billion.
In addition, the company’s share of non-consolidated joint venture
net sales totaled U.S. $1 billion. For more information, visit
www.generalmills.com.
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General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Lisette Rodriguez Lisette.rodriguez@edelman.com
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