Motorola Solutions Demonstrates Why ‘Experience is Everything’ for Shoppers at NRF’s Big Show
10 Gennaio 2012 - 2:00PM
Business Wire
Motorola Solutions, Inc. (NYSE: MSI), a leading provider of
mission-critical communication solutions and services for
enterprise and government customers, will be showcasing its latest
retail solutions and innovations in Booth 1702 at the NRF 101st
Annual Convention & EXPO on Jan. 15-18, 2012 at the Jacob K.
Javits Convention Center in New York City.
In retail today, the shopper’s experience is everything, and the
experience is a retailer’s biggest differentiator. Under the theme
“The Experience is Everything,” Motorola, along with 25 partners,
will be demonstrating innovative solutions that can help retailers
anticipate shopper needs and desires, innovate to drive trips,
orchestrate desired shopper behavior, close sales, and inspire
shopper loyalty and advocacy.
KEY FACTS
- Among the solutions featuring new
products on display for the first time at NRF will be:
- Device Management for
enterprise-issued devices and bring your own device (BYOD)
instances utilizing the new Mobility Services Platform (MSP)
4.0. The MSP 4.0 is a multi-operating system, agnostic
management and security application that will enable enterprises to
take control of mobile devices, smart phones and tablets to ensure
employees comply with corporate IT policies while enabling
productivity by allowing employees to choose their own
devices.
- Mobile Bar Code Scanning
featuring the new LI4278 linear imager. With the ability to
read both mobile and traditional paper-based barcodes, the cordless
LI4278 1D linear imager can be used for point of sale (POS),
in-store inventory tracking, returns processing and loyalty
card/digital couponing applications.
- Mobile Point of Sale (mPOS) for
credit, debit, smart card and near field communication (NFC)
contactless payments with Motorola’s new Bluetooth Mobile
Payment Module. Motorola’s payment solution coupled with an
ES400, MC55A0, MC65, MC75, MC9500 or ET1 provides retailers with
flexible and secure payment transaction capabilities backed with
leading technologies from VeriFone.
- Motorola also will showcase several
recently introduced products including:
- ET1 tablet – Designed for applications
such as assisted selling, mPOS, item locator and planogram
management and compliance, the Android-based ET1 enterprise-class
tablet features enhanced durability, data security, optional
integrated bar code scanner and magnetic stripe reader,
hot-swappable battery packs and secure system software.
- MC2100 – The lightweight and ergonomic,
MC2100 addresses the needs of value-conscious enterprises for a
smaller, rugged mobile computer and is ideal for inventory
management, stock replenishment, price marking and shelf labeling
applications.
- RhoElements – A state-of-the-art,
web-based application framework designed to allow businesses to
quickly and cost-effectively develop and deploy HTML5 applications
on existing Motorola Windows Embedded Handheld and Windows Embedded
Compact (Win-CE) mobile computers as well as the Android-based
ET1.
- On Monday, Jan. 16, 2012 at 2:15 p.m.
on the Room Pavilion Stage in the Expo Hall, Eduardo Conrado, chief
marketing officer, Motorola Solutions, and Bill Chidley, senior
vice president of shopper sciences, Interbrand Design Forum, will
present “Driving Shopper Loyalty through optimized store design and
mobile technology.” This session will provide insights into the
shopper’s frame of mind before, during and after the shopping
experience and show how the proper store design and technology help
drive loyalty and increase revenue while minimizing operational
expenses.
SUPPORTING QUOTE
Eduardo Conrado, senior vice president and chief marketing
officer, Motorola Solutions
“With the many shopping options available today, retailers need
to give shoppers a reason to choose their brand - and the strategic
advantage they offer is the experience. At NRF 2012, Motorola
Solutions will showcase the tools, support and insight that
retailers need to create innovative and exciting ways to interact
with their customers.”
SUPPORTING RESOURCES
Motorola NRF Website: Motorola Solutions NRF 2012
Website: Motorola Solutions Retail Solutions
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication solutions and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be
their best in the moments that matter. Motorola Solutions trades on
the New York Stock Exchange under the ticker “MSI.” To learn more,
visit www.motorolasolutions.com. For ongoing news, please visit
our media center or subscribe to our news feed.
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are
trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. Microsoft, Windows and Windows
Mobile are registered trademarks of Microsoft Corporation in the
United States and other countries. Android is a trademark of
Google, Inc. All other trademarks are the property of their
respective owners. ©2012 Motorola Solutions, Inc. All rights
reserved.
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