Motorola Solutions’ Platform Eliminates Need for Multiple Networking Appliances, Application Servers; Simplifies Deploymen..
16 Gennaio 2012 - 2:00PM
Business Wire
NRF 2012 (Booth #1702) – Motorola Solutions, Inc.
(NYSE: MSI) today unveiled the NX Integrated Services Platform –
including the NX 4500 and NX 6500 – to simplify retailers’
deployment and management of branch office networking and
communications. This new branch office solution allows retailers to
elevate the customer experience while reducing the burden for IT
staff. Retail associates can now have mobile access to voice, data
and advanced applications, all delivered by a single platform.
Retailers are challenged with managing complex interactions with
today’s connected consumers, to build a consistent brand experience
in-store, online and with mobile commerce. Increasing use of mobile
devices along with bandwidth-heavy mobile applications, both by
retail associates and shoppers, requires IT infrastructure that
supports today’s needs with the flexibility to evolve for
tomorrow.
Motorola also launched the Proximity Awareness and Analytics
Solution, further advancing retailers’ abilities to offer
personalized customer service. This solution brings real-time data
collection, analysis and visualization to Motorola’s
industry-leading WLAN portfolio. It enables innovative, real-time
mobility-based loyalty programs and delivers actionable data for
improving the effectiveness of store operations, enhancing customer
engagement and conversion.
KEY FACTS: NX Integrated Services Platform
- The NX Integrated Services Platform
delivers network extensibility and is designed to meet the needs of
the enterprise with both the NX 4500 for small-medium branch
offices and the NX 6500 for medium-large branch offices.
- The modular platform will enable
retailers to dramatically reduce telecommunications costs with SIP
trunking while still leveraging existing phones and wiring. Initial
modules include a wired switch, wireless LAN controller, branch
voice over IP (VoIP) communications, radio link for push-to-talk
interoperability with two-way radios, text messaging and mobile
extension of the PBX to WLAN and cellular.
- The NX platform supports all of
Motorola’s Total Enterprise Access and Mobility (TEAM) voice
solutions, bringing telephony to mobile computers and wireless
local area network (WLAN) phones. With NX and TEAM, customers can
reach the right associate the first time, reducing call abandonment
and hold times and increasing sales. Ultimately, managers can spend
more time on the sales floor and still be accessible.
- Capital expenditures can be cut by up
to 50 percent by eliminating the need to purchase or upgrade
appliances. This solution only requires a single platform to
address the security, wired, wireless, VoIP communications and
enterprise applications for a branch office, thereby eliminating
75% of appliances. It also provides an easy way to oversee and
manage services in a geographically distributed enterprise.
- The platform is designed as an open,
virtualized system that allows easy network and application
extensibility depending upon the needs of the enterprise. It allows
retailers to add functionality later when additional services are
introduced, eliminating the need for individual servers for each
new application.
- Available in April 2012, the NX
Integrated Services Platform is being demonstrated at NRF with
SCOPIX’s Real.Suite™ video analytics software integrated on the
platform to help retailers monitor, measure and manage the in-store
customer experience.
KEY FACTS: Motorola Proximity Awareness and Analytics
Solution
- The Motorola Proximity Awareness and
Analytics Solution is driven by a software application which uses
advanced analytics to enable real-time engagement based on
information collected from WLAN infrastructure.
- The solution enables advanced retail
applications such as real-time mobile offers for shoppers who
opt-in, a virtual call box, and location-aware task
management.
- By combining data collected from all
deployed access point (AP) radios, this new Motorola software
application provides users with actionable customer location
information to allow more effective engagement as customers
navigate through the store.
- The solution includes a
state-of-the-art analytics package, allowing data from the system
to be directly used in business intelligence systems. These
customer and associate analytics are designed to drive
sophisticated next generation retail decision making.
- It also incorporates an open API
architecture allowing third-party applications to use the
analytical data gathered from the system. This creates a
vendor-agnostic environment supporting a location-based services
ecosystem with the Motorola WLAN portfolio. Existing Motorola WiNG
5 wireless customers can use the new functionality simply by
activating a software license.
- Available now, the Motorola Proximity
Awareness and Analytics Solution is also featured at NRF as part of
a demonstration showing how presence and rule-based push can be
used to identify and engage customers on their mobile phones.
SUPPORTING QUOTES
Imran Akbar, vice president and general manager,
Enterprise Networks & Communications, Motorola
Solutions
“With consumers becoming even more connected, there is a
tremendous opportunity for retailers to deploy mobile applications
that will help drive customer loyalty while helping store
associates respond to connected shoppers. Customers and
independent software vendors can run their applications on this
open platform which is designed for modularity and virtualization.
While budgets are tight, retailers should not have to add a lot of
new hardware and systems along with more complexity and cost to
keep up with new technology demands. Retailers are demanding
simple, integrated, cost-effective services platforms like the NX
Series.”
Todd Nightingale, general manager, AirDefense Solutions,
Motorola Solutions
“Helping retailers drive customer engagement with the most
advanced technologies remains a key priority for Motorola
Solutions. Wi-Fi-based, location-driven information provides a more
compelling alternative for indoor environments where GPS-based
positioning solutions cannot provide the level of detail required.
Our Proximity Awareness and Analytics Solution delivers a new level
of functionality for customers who can now benefit from the
security, network assurance, advanced management and new proximity
awareness capabilities of our centralized services platform.”
Craig Mathias, principal, Farpoint Group
“Retailers are looking for ways to simplify their network while
being able to easily deploy mobility applications now and in the
future. Motorola Solutions is answering that need by enabling
retailers to integrate all their communication solutions into one
platform with a single network management view.”
SUPPORTING RESOURCES
Website:
NX Integrated Services Platform
Proximity Awareness and Analytics Solution
Motorola Solutions Wireless Controllers Overview
Data sheet:
AP 622
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication products and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be
their best in the moments that matter. Motorola Solutions trades on
the New York Stock Exchange under the ticker “MSI.” To learn more,
visit www.motorolasolutions.com. For ongoing news, please visit
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MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are
trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. All other trademarks are the
property of their respective owners. ©2012 Motorola Solutions, Inc.
All rights reserved.
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