MIAMI, January 16, 2013 /PRNewswire/ --
EmergingGrowth.com, a leading digital financial media company,
Reports on Blue Calypso, Inc.
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Blue Calypso (OTCBB: BCYP) is the leader in digital
word-of-mouth marketing and advertising. With Blue Calypso's
patented engine, brands can harness the power of friend-to-friend
referrals by empowering their advocates to share brand content with
their unique social graph and rewarding sharing
and engagement. Through robust, real-time analytics, brands
can achieve a measurable ROI against their social media investment,
acquire high-value customers and increase sales. Some of the
companies taking advantage of Blue Calypso's technology are
Travelocity, Motorola (NYSE: MSI), Kraft, JCP Cares and Ford (NYSE:
F).
Similar to Vringo, Inc. (NASDAQ: VRNG) and in addition to the
cutting edge social media technology, Blue Calypso is involved in
several intellectual property infringement suits. BCYP has
retained the IP litigation powerhouse Fish & Richardson who
since 1878 has remained one of the most reputable and longest
standing IP litigation legal firms in existence.
The company most currently has filed suits against MyLikes,
FourSquare, Yelp (NASDAQ: YELP), and Groupon (NASDAQ: GRPN).
Fish & Richardson is working with Blue Calypso on a
contingency basis.
Keep an Eye on the stock as more information regarding the
lawsuits and marquis clients come to fruition.
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