Motorola Solutions Helps Fashion Institute of Technology Students Flex Their Design Muscles
13 Gennaio 2014 - 2:30PM
Business Wire
Competition for Motorola’s booth at National Retail Federation
Annual Convention & EXPO provides students with experience,
scholarships, opportunity for exposure
A design competition sponsored by Motorola Solutions, Inc.
(NYSE: MSI); its charitable arm, the Motorola Solutions Foundation;
and the NRF Foundation gives students at the Fashion Institute of
Technology (FIT) a chance to flex their design muscles, gain
exposure for their work and earn scholarships. This competition
represents a unique opportunity for students to work inside a
real-world process and learn important design skills from leading
designers and executives.
KEY FACTS
- Thirty-seven students from the Studio
Design classes at the Fashion Institute of Technology in New York
City, led by Assistant Professors Mary Constantini and Glenn
Sokoli, were invited to join a competition focused on designing the
“store windows” for Motorola’s booth at the National Retail
Federation Annual Convention and EXPO being held on Jan. 12-15,
2014, at the Jacob K. Javits Convention Center in New York
City.
- Working in teams, students were
challenged to develop retail store-like window displays for the
Motorola booth that reflect the numerous ways that consumers
can shop – online, in-store or via mobile – and Motorola’s role in
enabling retailers to meet the needs of empowered, omni-channel
consumers with its communications technology solutions.
- The four winning window designs
include:
- “The Motorola Experience,” which uses a
large, interactive touch screen to tell the story of how Motorola
works with retailers, was designed by Danielle Pham, Corey Ring and
Olga Yarmak.
- “Time-Efficient Bar Code,” which uses
cardboard boxes to form a giant bar code that illustrates the
connection between retail associates and consumers, was designed by
Lauren Dawson, Chihiro Fujiwara and Min Kyoung Kim.
- “Puzzle,” which uses puzzle pieces to
illustrate how Motorola technology brings together the many
shopping options in a seamless delivery model for retailers, was
designed by Lauren Dumler, Raelynn Hawkins, Mitchell Lai and
Marissa Pelley.
- “The Path to Omni-Bliss,” which uses a
maze of PVC piping surrounding a peaceful customer to demonstrate
the improved shopping experience available with the right
technology solutions, was designed by Erina Hosono, Elizabeth Kim
and Jean Savage.
- The Motorola Solutions Foundation
provided $9,000 in scholarships for the participants and partnered
with the NRF Foundation to judge the competition.
- Motorola marketing professionals have
been involved with the FIT classes throughout the past semester,
sharing their experiences in business-to-business marketing and
serving as consultants to the students. Motorola's face-to-face
agency, MC2, provided briefs to help the students with their
design, messaging and execution challenges.
- The students’ creations will be seen by
approximately 30,000 retail industry professionals at the NRF
Annual Convention and EXPO.
SUPPORTING QUOTE
Matt Blakely, director, Motorola Solutions Foundation
“The Motorola Solutions Foundation is proud to support the next
generation of innovative technology professionals. The NRF
competition provided FIT students with a real-life learning
environment and exposed them to new technologies and exciting
opportunities in business-to-business marketing.”
Craig Berger, chair, Visual Presentation and Exhibition
Design at the Fashion Institute of Technology
“We would like to thank Motorola Solutions for supporting the
FIT students. The competition provided them with an unprecedented
opportunity to work with a corporation and participate in
translating the company’s brand identity to a display environment.
In addition seeing their ideas translated to an environment on view
by thousands of people will give the students an exciting view of
how crucial their designs are to the way we view companies and
products.”
Ellen Davis, executive director, NRF Foundation
“The NRF Foundation supports tomorrow’s future retail leaders
and provides opportunities for them to gain success in the retail
industry. Congratulations to the students whose designs were chosen
to be featured in front of thousands of retail industry
executives.”
SUPPORTING RESOURCES
Motorola NRF Website: Motorola Solutions NRF 2014
Website: Motorola Solutions Retail Solutions
Website: Motorola Solutions Retail Press Kit
Twitter: Motorola Solutions Retail
Facebook: Motorola Solutions
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication solutions and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be
their best in the moments that matter. Motorola Solutions trades on
the New York Stock Exchange under the ticker “MSI.” To learn more,
visit www.motorolasolutions.com. For ongoing news, please visit our
newsroom or subscribe to our news feed.
About Motorola Solutions Foundation
The Motorola Solutions Foundation is the charitable and
philanthropic arm of Motorola Solutions. With employees located
around the globe, Motorola Solutions seeks to benefit the
communities where it operates. The company achieves this by making
strategic grants, forging strong community partnerships and
fostering innovation. The Motorola Solutions Foundation focuses its
funding on public safety, disaster relief, employee programs and
education, especially science, technology, engineering and math
programming. For more information on Motorola Solutions Corporate
and Foundation giving, visit
www.motorolasolutions.com/msifoundation.
About NRF Foundation
The NRF Foundation shapes retail’s future by building awareness
of the industry through statistics and stories; developing talent
through education, experiences and scholarships; and fostering
career growth among people who work in retail. The NRF Foundation
is the 501(c)(3) nonprofit arm of the National Retail Federation
and is funded in part by generous donations from retail industry
supporters. www.nrffoundation.com
About Fashion Institute of Technology
The Fashion Institute of Technology, a college of the State
University of New York, has been a leader in career education in
art, design, business, and technology for nearly 70 years. With a
curriculum that provides a singular blend of hands-on, practical
experience, classroom study, and a firm grounding in the liberal
arts, FIT offers a wide range of outstanding programs that are
affordable and relevant to today’s rapidly changing industries. The
college offers more than 45 majors and grants AAS, BFA, BS, MA,
MFA, and MPS degrees, preparing students for professional success
and leadership in the global marketplace.
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are
trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. All other trademarks are the
property of their respective owners. ©2014 Motorola Solutions, Inc.
All rights reserved.
Media ContactBill AbelsonMotorola SolutionsOffice:
+1-631-738-4751Mobile: +1-917-952-2551
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