NEW
YORK, Sept. 14, 2023 /PRNewswire/
-- OUTFRONT Media (NYSE:OUT), one of the largest
out-of-home media (OOH) companies in the U.S., today announced a
partnership with Lil' Libros, a literary-focused company founded by
two Mexican American moms dedicated to creating bilingual
children's books that celebrate dual identities. The campaign
launches in celebration of Hispanic Heritage Month from
September 15 to October 15.
Hispanic Heritage Month recognizes and celebrates the
contributions of Hispanic and Latino Americans. OUTFRONT Media is
taking a unique approach by spotlighting talented Lil' Libros
authors on digitals billboards across the
United States. These authors have made a significant impact
by creating children's books that embrace cultural diversity and
empower young readers to be proud of their heritage. The "Pages of
Hispanic Heritage" campaign seeks to amplify their voices and
showcase their inspiring work on a national scale. The timing of
the campaign also coincides with back-to-school, further driving
the relevancy and importance of young literacy.
The following Lil' Libros authors and illustrators will be
featured:
- Maria Rosana Mestre
- Chogrin
- Mariana Galvez
- Melanie Romero
- D Guzman
- Marcela Valladolid
- Citlali Reyes
- Michelle Winters
- Cris Winters
- Heidi Moreno
- Ellen Ochoa
- Zaida Hernandez
- Cynthia Gonzalez
- Ellia Ana Hill
- Cindy Montenegro
- Juan Moreno
- J de laVega
- Jayri Gómez
- Luis San Vicente
- Victoria Roth
- Nayeli Reyes
- Patty Rodriguez
- Ariana Stein
"We are thrilled to partner with Lil' Libros for this year's
Hispanic Heritage Month campaign," said Christine Rose, West Region Senior Marketing
Director & Co-Founder of OUTFRONT's 'UnidosFRONT' Employee
Resource Group. "Their commitment to celebrating Hispanic heritage
through children's literature aligns perfectly with our mission to
connect communities and celebrate diversity through out of home
advertising. We look forward to sharing the stories and creativity
of these talented authors with audiences across the country."
Lil' Libros co-founders Patty
Rodriguez and Ariana Stein
expressed their excitement about the campaign, saying, "At Lil'
Libros, we believe in the power of representation and storytelling.
Partnering with OUTFRONT Media allows us to reach even more
families, helping them embrace their dual identities and heritage.
We hope these billboards inspire children and adults alike to take
pride in their cultural backgrounds."
About OUTFRONT Media Inc.
OUTFRONT leverages the power
of technology, location and creativity to connect brands with
consumers outside of their homes through one of the largest and
most diverse sets of billboard, transit, and mobile assets in
North America. Through its
technology platform, OUTFRONT will fundamentally change the ways
advertisers engage audiences on-the-go.
OUTFRONT Media
Contacts:
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Don Ciaramella / Matt
Biscuiti
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Courtney
Richards
|
The Lippin
Group
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OUTFRONT
Media
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212-986-7080
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646-876-9404
|
outfront@lippingroup.com
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courtney.richards@OUTFRONT.com
|
|
|
Stephan
Bisson
|
|
OUTFRONT
Media
|
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212-297-6573
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stephan.bisson@outfront.com
|
|
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SOURCE OUTFRONT Media Inc.