- Philips Avent introduced Share the Care brand positioning
in March 2024,
encouraging families, friends and communities to better support
moms so they can prioritize their well-being and
self-care.
CAMBRIDGE, Mass., May 7, 2024
/PRNewswire/ -- Philips (NYSE: PHG, AEX: PHIA), a global
leader in mother and child care, today announced its sponsorship of
the annual It Starts With Mom campaign from March of Dimes,
extending nearly two decades of partnership and building on Philips
Avent's recent launch of its #ShareTheCare positioning calling on
society to step up to better support new moms. The partnership will
positively impact local community groups, neonatal intensive care
unit (NICU) families, and clinics in maternity care deserts across
the country. It Starts With Mom is March of Dimes' year-round
consumer education platform which provides families with resources
before during and after their pregnancy to help give both mom and
baby the best possible start.
Philips Avent
Share the Care calls on the community around new moms to
proactively help support with baby's care.
A recent Philips Avent survey showed 83% of new moms in the US
feel that they are the primary caregiver most of the time or all
the time. The Philips Avent Share the Care campaign calls on the
community around new moms to proactively help support with baby's
care, allowing new moms to find more balance to take care of
themselves. Through steadfast support and connection to community,
moms can be empowered to take time back for themselves knowing a
virtuous care cycle keeps their babies' well-being in focus.
"In my medical practice, I'm often flooded with questions about
how to manage postpartum and where to seek support. It's clear to
me that new moms need just as much attention as a newborn because
they too have just been born into this new role," said Dr.
Mona Amin, board-certified
pediatrician, IBCLC, and Philips Avent partner. "As a mom of two
who struggled with the effects of postpartum, I have seen firsthand
that baby's development can thrive when mom is happy, healthy, and
cared for."
With over 40 years of experience in developing innovative
products for mom and baby, Philips Avent is putting mom at the
center of its mission and innovating products designed with baby's
health in mind.
"Philips Avent understands that new moms need more time for
themselves, and we launched Share the Care to encourage families,
friends, and communities to better support moms so they can
prioritize their well-being," said Brenda
Kapner, Marketing Director of Mother and Childcare at
Philips. "It Starts With Mom is a key partnership for Philips Avent
because it offers families education and information so that they
can have the resources they need to help them have a healthy
pregnancy journey."
Philips has long been committed to bridging the gap in maternal
healthcare through various initiatives with charitable
organizations focused on moms and babies, including March of Dimes,
Baby2Baby, The Bill and Melinda Gates Foundation, the State of Michigan and more.
"There is no single solution to maternal healthcare, so Philips
is approaching the issue from various angles to maximize our impact
and show up for families around the globe," said Dana Medema, SVP of Philips Personal Health,
North America. "Whether it's
expanded access to the Philips Avent Pregnancy+ App, delivering
access to maternal healthcare to underserved communities in
the United States and beyond, or
distributing feeding and soothing tools to families, Philips is
advancing maternal healthcare by connecting people, technology and
data."
For more information, please visit
MarchofDimes.org/ItStartsWithMom to learn more about past and
upcoming events, free resources, and ways to participate in the It
Starts With Mom campaign. Follow and find out more about the
#ShareTheCare movement here:
https://www.usa.philips.com/c-m-mo/philips-avent-baby-products.
About Royal
Philips
Royal Philips
(NYSE: PHG, AEX: PHIA) is a leading health technology company
focused on improving people's health and well-being through
meaningful innovation. Philips' patient- and people-centric
innovation leverages advanced technology and deep clinical and
consumer insights to deliver personal health solutions for
consumers and professional health solutions for healthcare
providers and their patients in the hospital and the home.
Headquartered in the Netherlands,
the company is a leader in diagnostic imaging, ultrasound,
image-guided therapy, monitoring and enterprise informatics, as
well as in personal health. Philips generated 2023 sales of
EUR 18.2 billion and employs
approximately 69,100 employees with sales and services in more than
100 countries. News about Philips can be found at
www.philips.com/newscenter.
About March of Dimes
March of Dimes leads the fight
for the health of all moms and babies. We support research, lead
programs and provide education and advocacy so that every family
can get the best possible start. Since 1938, we've built a
successful legacy to support every pregnant person and every
family. To learn more about March of Dimes, please visit
marchofdimes.org.
About the research
The international research was
carried out by OnePoll on behalf of Philips in November 2023 with 12,000 moms with children aged
0-3 in each the following countries: US, France, India, Indonesia, Poland, Turkey, Brazil, Germany (total of 12,000 mom respondents). The
research also includes questions asked to 2,000 members of the
general population (weighted to be Nationally Representative on the
basis of age/gender/region) in each of the same countries as listed
above (total of 16,000 general population respondents).
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SOURCE Philips Avent