Survey Shows 84% of Gold ETF Investors Report Improved
Portfolio Performance Due to Their Gold Holdings
- Gold ownership expands: 38% of U.S. investors surveyed now
hold gold in their portfolios, up from 20% last year.
- Investors in gold view gold as a safe haven during market
volatility (57%) and a hedge against inflation (51%).
- When suggesting investing in gold to clients, 70% of
financial advisors surveyed recommend gold ETFs.
State Street Global Advisors, the asset management business of
State Street Corporation (NYSE: STT), and the World Gold Council,
the market development organization for the gold industry,
celebrate the 20th anniversary of SPDR Gold Shares (GLD). Since its
launch on November 18, 2004, GLD has redefined how investors access
gold, providing a relatively liquid, transparent, and
cost-efficient means of exposure to physical gold. Today, GLD
remains the largest gold ETF in the world with over $78.3 billion
in assets under management.1
Investor Sentiment Toward Gold Remains Strong
To mark the 20th anniversary of GLD, State Street Global
Advisors today released the results of its 2024 Gold ETF Impact
Study, which reveals 38% of surveyed U.S. investors currently hold
gold in their portfolio, marking a significant increase from 20% in
2023. Among those with allocations to gold, 56% said they are
likely to increase their gold exposure within the next 6 to 12
months.
Notably, the study found that 40% of gold investors have started
investing within the last five years, reflecting a growing base of
new adopters. It also found that gold is viewed as a reliable hedge
against inflation and market volatility, with 57% of gold investors
perceiving the precious metal as a safe haven during market
volatility and 51% seeing it as a hedge against inflation.
Furthermore, 73% of gold investors surveyed said that they
anticipate continued stock market volatility over the next 12
months, emphasizing gold's role as a stabilizing force in their
portfolios.
“As we celebrate 20 years of GLD, it’s clear that gold continues
to play a vital role in all types of investor portfolios,” said
George Milling-Stanley, Chief Gold Strategist at State Street
Global Advisors. "GLD has been instrumental in democratizing gold
investing for a wide range of investors."
Millennials Lead the Way
According to the survey, Millennial investors are playing a
significant role in the growing demand for gold, with 61% of
Millennial investors reporting that they hold gold in their
portfolios, compared to 35% of Gen X and 20% of Baby Boomers. The
survey also showed that Millennial investors are also more likely
to choose gold ETFs as their preferred method of investment, with
54% of Millennial gold investors indicating that they utilize gold
ETFs in their portfolios compared to 41% of Gen X and 21% of Baby
Boomers.
“This generational shift underscores gold’s appeal as both a
strategic asset and a store of value, particularly among younger
investors who are drawn to the accessibility and cost-efficiency of
ETFs,” Milling-Stanley said.
Gold ETFs Drive Portfolio Performance and Increase in
Demand
Among gold ETF investors surveyed, 84% reported that their
investment has improved the overall performance of their portfolio,
up from 73% in 2023. Gold ETFs are also increasingly seen as the
most cost-effective way to invest in the precious metal, with 68%
of investors surveyed agreeing that it is less expensive than
buying physical gold. The survey also revealed that 70% of
financial advisors surveyed recommend gold ETFs when they suggest
investing gold to their clients.
“We continue to innovate and evolve the gold market to shape
what investing in gold will look like in the future," said Joseph
Cavatoni, senior market strategist, Americas, World Gold Council.
"Whether it's opening new channels for investors to access GLD or
exploring new initiatives such as digitalization, we strive to
expand avenues to gold investment for generations to come.”
For more insights from the 2024 Gold ETF Impact Study,
read the full report here.
About State Street Global Advisors Gold ETF Impact Survey,
July 8 – August 4, 2024
State Street Global Advisors, in partnership with A2Bplanning
and Prodege, conducted an online survey among individual investors
in the US. Data was collected from July 8 to August 4, 2024, from a
nationally representative sample of 1,502 adults ages 25+ who have
investable assets of $250,000 or more. In addition, an online
survey among financial advisors in the U.S. was conducted, with
data collected from a nationally representative sample of 299
financial advisors with $50 million in assets under management, or
more.
About SPDR Exchange Traded Funds
SPDR ETFs are a comprehensive family spanning an array of
international and domestic asset classes. The funds provide
investors with the flexibility to select investments that are
aligned to their investment strategy. For more information, visit
www.ssga.com.
About State Street Global Advisors
For over four decades, State Street Global Advisors has served
the world’s governments, institutions, and financial advisors. With
a rigorous, risk-aware approach built on research, analysis, and
market-tested experience, and as pioneers in index and ETF
investing, we are always inventing new ways to invest. As a result,
we have become the world’s fourth-largest asset manager* with US
$4.73 trillion† under our care.
*Pensions & Investments Research Center, as of 12/31/23.
†This figure is presented as of September 30, 2024 and includes ETF
AUM of $1,515.67 billion USD of which approximately $82.59 billion
USD in gold assets with respect to SPDR products for which State
Street Global Advisors Funds Distributors, LLC (SSGA FD) acts
solely as the marketing agent. SSGA FD and State Street Global
Advisors are affiliated. Please note all AUM is unaudited.
1 As of 10/31/24
Important Risk Disclosures
ETFs trade like stocks, are subject to investment risk,
fluctuate in market value and may trade at prices above or below
the ETFs net asset value. Brokerage commissions and ETF expenses
will reduce returns.
Past performance is not a reliable indicator of future
performance.
Diversification does not ensure a profit or guarantee against
loss.
The views expressed in this material are the views of State
Street SPDR through the period ended October 31, 2024 and are
subject to change based on market and other conditions. This
document contains certain statements that may be deemed
forward-looking statements. Please note that any such statements
are not guarantees of any future performance and actual results or
developments may differ materially from those projected.
The trademarks and service marks referenced herein are the
property of their respective owners. Third party data providers
make no warranties or representations of any kind relating to the
accuracy, completeness or timeliness of the data and have no
liability for damages of any kind relating to the use of such
data.
Investing involves risk including the risk of loss of
principal.
This communication is not intended to be an investment
recommendation or investment advice and should not be relied upon
as such.
Investing involves risk, and you could lose money on an
investment in SPDR® Gold Trust (“GLD®” or “GLD).
Commodities and commodity-index linked securities may be
affected by changes in overall market movements, changes in
interest rates, and other factors such as weather, disease,
embargoes, or political and regulatory developments, as well as
trading activity of speculators and arbitrageurs in the underlying
commodities.
Investing in commodities entails significant risk and is not
appropriate for all investors.
Important Information Relating to GLD:
GLD has filed a registration statement (including a
prospectus) with the Securities and Exchange Commission (“SEC”) for
the offering to which this communication relates. Before you
invest, you should read the prospectus in that registration
statement and other documents GLD has filed with the SEC for more
complete information about GLD and this offering. Please see the
GLD prospectus for a detailed discussion of the risks of investing
in GLD shares. The GLD prospectus is available by clicking
here, and the GLDM prospectus is available by clicking
here. You may get these documents for free by visiting EDGAR on
the SEC website at sec.gov or by visiting
spdrgoldshares.com. Alternatively, the Funds or any authorized
participant will arrange to send you the prospectus if you request
it by calling 866.320.4053.
GLD is not an investment company registered under the Investment
Company Act of 1940 (the “1940 Act”) and is not subject to
regulation under the Commodity Exchange Act of 1936 (the “CEA”). As
a result, shareholders of GLD do not have the protections
associated with ownership of shares in an investment company
registered under the 1940 Act or the protections afforded by the
CEA.
GLD shares trade like stocks, are subject to investment risk and
will fluctuate in market value. The value of GLD shares relates
directly to the value of the gold held by GLD (less its expenses),
and fluctuations in the price of gold could materially and
adversely affect an investment in the shares. The price received
upon the sale of the shares, which trade at market price, may be
more or less than the value of the gold represented by them. GLD
does not generate any income, and as GLD regularly sells gold to
pay for its ongoing expenses, the amount of gold represented by
each Share will decline over time to that extent.
The World Gold Council name and logo are a registered trademark
and used with the permission of the World Gold Council pursuant to
a license agreement. The World Gold Council is not responsible for
the content of, and is not liable for the use of or reliance on,
this material. World Gold Council is an affiliate of GLD’s
sponsor.
GLD® is a registered trademark of World Gold Trust Services, LLC
used with the permission of World Gold Trust Services, LLC.
For more information, please contact the Marketing Agent for
GLD: State Street Global Advisors Funds Distributors, LLC, One Iron
Street, Boston, MA, 02210; T: +1 866 320 4053
spdrgoldshares.com
Intellectual Property Information: The S&P 500® Index
is a product of S&P Dow Jones Indices LLC or its affiliates
(“S&P DJI”) and have been licensed for use by State Street
Global Advisors. S&P®, SPDR®, S&P 500®, US 500 and the 500
are trademarks of Standard & Poor’s Financial Services LLC
(“S&P”); Dow Jones® is a registered trademark of Dow Jones
Trademark Holdings LLC (“Dow Jones”) and has been licensed for use
by S&P Dow Jones Indices; and these trademarks have been
licensed for use by S&P DJI and sublicensed for certain
purposes by State Street Global Advisors. The fund is not
sponsored, endorsed, sold or promoted by S&P DJI, Dow Jones,
S&P, their respective affiliates, and none of such parties make
any representation regarding the advisability of investing in such
product(s) nor do they have any liability for any errors,
omissions, or interruptions of these indices.
Before investing, consider the funds’ investment objectives,
risks, charges and expenses. To obtain a prospectus or summary
prospectus which contains this and other information, call
1-866-787-2257 or visit www.ssga.com. Read it
carefully.
Not FDIC Insured · No Bank Guarantee · May Lose Value
Distributor:
State Street Global Advisors Funds Distributors, LLC, member
FINRA, SIPC, an indirect wholly owned subsidiary of State Street
Corporation. References to State Street may include State Street
Corporation and its affiliates. Certain State Street affiliates
provide services and receive fees from the SPDR ETFs.
State Street Global Advisors, 1 Iron Street, Boston, MA
02210-1641
© 2024 State Street Corporation
All Rights Reserved.
6773029.1.1.AM.RTL Exp. Date: 11/30/2025
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Deborah Heindel +1 617 662 9927 DHEINDEL@StateStreet.com
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