NEW YORK, Oct. 20, 2015 /PRNewswire/
-- Burson-Marsteller, a leading global public relations and
communications firm, today announced that Zebra Technologies
Corporation, a global leader in solutions and services that provide
real-time visibility into organizations' assets, people and
transactions, has selected Burson-Marsteller as its agency of
record. Burson-Marsteller will serve Zebra in more than 11
countries across North America,
EMEA and Latin America.
"Our companies are a strong match given we both focus on
creating customer value through data and analytics," said
Therese Van Ryne, Head of Global PR
and Analyst Relations, Zebra Technologies. "We are impressed
by Burson-Marsteller's insights into our audience and understanding
of our market. The firm has deep understanding of the business
opportunity the Internet of Things (IoT) represents for Zebra."
Burson-Marsteller will provide corporate and product
communications services to help Zebra elevate its brand among
senior executives in Fortune 1,000 companies and communicate the
unique value of Zebra's real-time visibility into physical assets
as it relates to the growing IoT market. In addition, the firm will
deploy its Fan Experience offering in leveraging Zebra's
partnership with the NFL to raise awareness for the company's broad
portfolio of solutions to help organizations gain greater
visibility into their operations.
Donald A. Baer, Worldwide Chair
and CEO, Burson-Marsteller, said, "All of us at Burson-Marsteller
are excited to work with Zebra as it continues to lead in
innovations in the enterprise asset intelligence sector around the
globe. We are looking forward to applying our evidence-based
communications approaches to helping Zebra achieve significant
business results and global leadership."
Rowan Benecke, Global Technology
Practice Chair, Burson-Marsteller, added: "Zebra is a great example
of a company that continues to reinvent itself to best address the
continually evolving needs of business. Historically a leader in
its industry, Zebra now has an opportunity to create a new industry
category in an era in which CEOs are increasingly using 'Big Data'
to inform corporate strategy and are looking for ways to capitalize
intelligently on the business opportunities of the IoT."
About Zebra Technologies
Zebra (NASDAQ: ZBRA) makes businesses as smart and connected as the
world we live in. Zebra tracking and visibility solutions transform
the physical to digital, creating the data streams enterprises
need to simplify operations, know more about their businesses,
and empower their mobile workforces. For more information,
visit www.zebra.com
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public
relations and communications firm. It provides clients with
strategic thinking and program execution across a full range of
public relations, public affairs, reputation and crisis management,
advertising and digital strategies. The firm's seamless worldwide
network consists of 73 offices and 85 affiliate offices, together
operating in 110 countries across six continents. Burson-Marsteller
is a part of Young & Rubicam Group, a subsidiary of WPP
(NASDAQ: WPPGY), the world's leading communications services
network. For more information, please visit
www.burson-marsteller.com.
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SOURCE Burson-Marsteller