BEIJING, Jan. 24,
2025 /PRNewswire/ -- On Jan. 21, iQIYI,
China's leading online
entertainment platform, launched upgrades to its Diamond VIP
membership, enabling members to unlock Member Express Packages
without needing additional membership points or purchases. The
upgrade continues iQIYI's refinement of the platform's diverse
membership offerings.
As viewers continue to demonstrate a willingness to spend on
good content, platforms in the long-form video industry
increasingly prioritize member experience and satisfaction in
tandem with quality content production. Beyond offering premium
content, iQIYI continues to optimize the member experience through
a variety of additional online and offline services, amplifying
member interaction and engagement to widespread acclaim.
Continuously optimized membership system
iQIYI officially launched Member Express Packages in 2023 in
mainland China, allowing VIP
members exclusive access to unlock final episodes, behind the
scenes extras and more of airing series through membership points
or purchase. The service, first available through hit series
"Mysterious Lotus Casebook," received an enthusiastic response upon
release, with over 2 million VIP members redeeming through
membership points on the day of its launch. 2024 saw Member Express
Packages increasingly become the standard for drama lovers, with
more than 10 million VIP members using the service when viewing
popular shows.
Now, iQIYI has once again upgraded benefits for the Diamond VIP
membership, allowing members to automatically unlock Member Express
Packages. This perk applies to any dramas offering the service
across this year's upcoming lineup. The service will also expand to
members of iQIYI International.
Currently, iQIYI's membership offerings accommodate two ways of
consuming content in mainland China, targeting both "individual" and
"family" scenarios. A total of five membership packages are
available, encompassing Basic / Golden / Basic (TV) / Platinum /
Diamond VIP memberships. Among these, the Basic and Golden VIP
packages are designed for individual members, while the Basic (TV),
Platinum, and Diamond VIP packages are tailored to meet the needs
of family memberships. Across the lower-priced to premium tiers,
each package offers members full access to iQIYI's premium content,
while providing personalized advertising and device options as well
as membership benefits, satisfying all kinds of user
preferences.
In 2024, alongside the widely subscribed Golden VIP membership,
the lower-priced, ad-supported Basic VIP membership emerged as an
option of choice for many new users, resonating especially with
those in smaller markets and the younger demographic. Furthermore,
iQIYI enhanced its subscription flexibility with the introduction
of the Golden VIP Family membership service, allowing Golden VIP
members to add an additional account for just RMB8 (US$1.1) per
month, continuing to meet diverse member needs while improving
affordability.
For the premium tiers, the platform's membership benefits
continue to grow. Last year, the device limit for Diamond VIP
members increased from 5 to 8, and eXave MAX high-definition
streaming – exclusively available for Platinum VIP and Diamond VIP
members – expanded to over 23,000 episodes, with the number of
views by VIP members nearly tripling compared to the previous
year.
Diverse member interactions and experiences
From online benefits to offline events and IP-related offerings,
iQIYI is exploring countless possibilities with its members to
enrich the member experience.
The platform launched iQIYI Membership Day in 2024, which
integrates information on new content, merchandise perks, and
IP-event access monthly. By year's end, iQIYI had provided members
with over 40 IP-related events, including VIP advanced-screenings,
set-visits, creator meet-and-greets and the like.
Additionally, the first ever 717 Member Day kicked-off last
July, providing members with access to exclusive membership
subscription discounts, culture and tourism tickets, and
interactive livestreams from creators of upcoming content.
Moreover, members got to enjoy early access, exclusive
discounts, and more for IP-related goods. iQIYI released
merchandise for nearly 40 beloved IPs, including original novels
and plushies, among others, from "Fangs of Fortune," "Under The
Skin II," as well as other crowd favorites.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
