HOKA AND SATISFY'S CLIFTON LS BLENDS ROAD AND
TRAIL PERFORMANCE
GOLETA,
Calif., Nov. 16, 2023 /PRNewswire/ -- HOKA®, a
division of Deckers Brands (NYSE: DECK), is proud to introduce its
latest partnership with SATISFY®, the Paris-based performance brand on a mission to
help runners 'Unlock the High.' Together, both brands have
developed a new, collaborative version of the iconic HOKA Clifton
LS, the HOKA x SATISFY Clifton LS. A testament to both
brand's commitment to uncompromised performance, seamlessly
integrating the HOKA brand's trusted functionality with SATISFY's
performance design.
SATISFY lives where technical equipment meets luxury – providing
both brands an opportunity to expand audiences beyond their own
across this new, co-created style. The HOKA x SATISFY Clifton LS
boasts a custom engineered mesh design inspired by topographic
maps, ensuring optimal breathability and a distinct look tailored
for the discerning runner.
While its design exudes style, at its core, the HOKA x SATISFY
Clifton LS is all about performance. It's built to support natural
running mechanics and responsiveness, whether on road or trail. Key
features include the co-branded upper and insole, asymmetrical
engineered base mesh, translucent hotmelt print, double heel
webbing pull, woven tongue webbing, speed lace system, and a custom
crag box. It also features a reflective molded toe cap as an update
for visibility when running at night, and its double heel pull
feature is a nod to the double heel pulls featured on climbing
shoes. The shoe's durability is further enhanced by its Durabrasion
Rubber outsole, prepared to tackle terrain with ease.
"The HOKA partnership with SATISFY has allowed both of our
design teams to come together and push the boundaries of
performance and lifestyle, through a one-of-a-kind take on the
Clifton LS. SATISFY, to us, represents a key partner at the
forefront of shaping where the future of running culture is headed,
and we're excited to see where this meaningful unification of our
brands goes next," said Travis
Wiseman, Director of Lifestyle Footwear at HOKA.
"Starting my running journey with the Clifton 3, it's been a
full-circle experience collaborating with HOKA on the Clifton LS.
We've taken a performance-driven approach, combining the HOKA
brand's technical expertise with SATISFY's minimalist design
philosophy. Together, we've crafted a unique take on this HOKA
icon, merging trail and road running aesthetics to perfectly align
with today's running culture. It's exciting to be able to work with
a brand like HOKA, jointly shaping the future of running," said
Brice Partouche, Founder and
Creative Director of SATISFY.
HOKA and SATISFY will bring this partnership to life by merging
elements of running, trail, and skateboard culture for a
one-of-a-kind community experience, captured through both still and
moving imagery. The campaign was centered around an event called
the SATISFY HOKA Hill Bomb that took place in San Francisco, known for its incredibly steep
roads. On November 16th,
HOKA will execute a similar event in Paris.
Available for an MSRP of $225, the
HOKA x Satisfy Clifton LS is available for purchase today at
SatisfyRunning.com and tomorrow, November 17th at HOKA.com and authorized
HOKA dealers worldwide.
About SATISFY®
Established in 2015, SATISFY® is a
Paris-based performance brand that
has reshaped the intersection of culture and running with its
premium and innovative products. With a mission to help its
community unlock the euphoria of the 'High,' SATISFY® combines
cutting-edge technology with sustainable practices to create
apparel that eliminates distractions. Today, SATISFY® continues to
redefine the category and transform runners' attire through its
unique interpretation of running silhouettes, a distinct palette of
colors, and an unmistakable 'SATISFY®' fabric touch that keeps
runners coming back for more.
About HOKA®
HOKA® is one of the fastest-growing performance footwear and
apparel brands in history. Conceived in the mountains, HOKA
footwear delivers an unprecedented combination of enhanced
cushioning and support for a uniquely smooth ride. Every day, HOKA
pushes the innovation and design of its footwear and apparel by
teaming up with a deep roster of world champions, taste makers and
everyday athletes. From finish lines to everyday life, HOKA fans
love the brand for its bold and unexpected approach, and its belief
in the power of humanity to create change for a better world. HOKA
empowers a world of athletes to fly over the earth. For more
information, visit HOKA.com or follow @HOKA.
#FlyHumanFly
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed
for both everyday casual lifestyle use and high performance
activities. The Company's portfolio of brands includes UGG®,
KOOLABURRA®, HOKA®, Teva®, and Sanuk®. Deckers Brands products are
sold in more than 50 countries and territories through select
department and specialty stores, Company-owned and operated retail
stores, and select online stores, including Company-owned websites.
Deckers Brands has 50-years of history building niche footwear
brands into lifestyle market leaders attracting millions of loyal
consumers globally. For more information, please
visit www.deckers.com.
Media Contacts
HOKA Global Brand Communications
Miranda Young
miranda.young@hoka.com
AZIONE PR
hoka@azionepr.com
SATISFY PR CONTACT
Tommy Hubert
Head of Communication
tommy@satisfyrunning.com
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SOURCE HOKA