Discover Fan Loyalty Poll: When It Comes to Friendly Wagers, 36 Percent of College Football Fans Prefer to Keep It out of the...
08 Novembre 2012 - 9:35PM
Business Wire
The probability that college football fans will pick someone
inside their family to place a bet with is low as this week’s
Discover Fan Loyalty Poll finds that friends are the first
choice.
In the 10th week of the Discover Fan Loyalty Poll designed to
gauge college football fan loyalty, fans were asked if they had to
make a wager on their favorite college football team, who they
would prefer to wager with. The responses were as follows:
- A friend, 36 percent
- Your spouse, 20 percent
- A family member, 17 percent
- A colleague, 11 percent
- Not sure, 17 percent
However, it wasn’t nearly as cut and dry as to what fans would
be willing to give up in their friendly bet. When asked if at the
time they were to place the bet that they were very confident their
team would win the national championship, what would they be
willing to wager, fans selected from among the following
options:
- Give up alcohol for a month, 16
percent
- Give up their cell phone for a month,
10 percent
- Give up the Internet for a month, 6
percent
- Give up TV for a month, 4 percent
- Give up their car for a month, 1
percent
The 62 percent who answered not sure, no doubt had something
else in mind.
For the 20 percent of spouses making wagers with each other, 18
percent were willing to put their cell phone on the line, followed
by Internet at 11 percent, alcohol at 8 percent, and TV at 5
percent.
If fans had to bet on which college football team is the best in
the country right now, Alabama would come out on top for the 10th
week in a row with 44 percent of the vote. Fans seemed to be mixed
this week on the order of the top five, including dropping Georgia
in favor of LSU. The rankings are as follows:
- Alabama, 44 percent
- Oregon, 15 percent
- Notre Dame, 10 percent
- Kansas State, 8 percent
- Louisiana State University, 3
percent
- Florida, 2 percent
- South Carolina, 1 percent
- Georgia, 1 percent
- Some other team, 11 percent
- Not sure, 6 percent
The 15-week Discover Fan Loyalty Poll is conducted by Rasmussen
Reports, a nationally recognized leader in polling, who gathers
sentiment by phone from 800 college football fans who follow games
at least once per week on television, radio, in person or
online.
Discover launched the Fan Loyalty Poll to give die-hard fans a
platform to showcase their dedication and love for their favorite
college football team leading up to the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl. Each week the poll
will offer new questions about what college football fans are
thinking this season.
Beyond title sponsorship of the 2013 Discover BCS National
Championship Game and 2013 Discover Orange Bowl, Discover’s
commitment to college football includes relationships with ESPN and
Notre Dame Football on NBC.
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company operates the Discover card, America's cash rewards
pioneer, and offers home loans, private student loans, personal
loans, online savings accounts, certificates of deposit and money
market accounts through its direct banking business. Its payment
businesses consist of Discover Network, with millions of merchant
and cash access locations; PULSE, one of the nation's leading
ATM/debit networks; and Diners Club International, a global
payments network with acceptance in more than 185 countries and
territories. For more information, visit
www.discoverfinancial.com.
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