Expansion complements more than 20 existing
cold plunges and growing suite of recovery and rejuvenation
offerings at Life Time's athletic country clubs
CHANHASSEN, Minn., Jan. 31,
2025 /PRNewswire/ -- As more people seek programs and
amenities to optimize their wellness routine, Life Time (NYSE:
LTH) is taking recovery to new depths with the addition of cold
plunges at more than 70 of its athletic country clubs nationwide by
summer 2025.
Cold plunges can be a fantastic recovery tool and offer a
variety of health benefits, including boosting energy, alleviating
inflammation and aiding recovery. In fact, according to a recent
survey conducted by Life Time, more than 43% of the more than 1,000
respondents noted ice baths and cryotherapy as a recovery practice
they want to try or increase in the year ahead.
"Cold-water therapy is one of the most effective ways to
recharge your body and mind," says Danny
King, Life Time's Director of Recovery and Performance. "By
spending just 30 seconds in a cold plunge, you can boost your
energy, improve your sleep and build mental resilience. It's a
simple yet powerful tool for recovery. By integrating this into the
comprehensive offerings at Life Time, we further solidify our
position as the premier holistic destination for health and
wellness, providing unparalleled opportunities for our members to
live healthy, happy lives."
As highlighted in Life Time's Experience
Life magazine, cold plunge benefits include:
- Morning Boost: Immersion in cold water stimulates the
nervous system, providing a burst of energy and alertness to start
the day.
- Mental Resilience: Cold plunges are a form of positive
that help train the body's response, building resilience through
focused breathing during moments of discomfort.
- Restful Sleep: For some, cold plunging before bed can
lower heart rate and regulate body temperature, contributing to
better deep sleep and REM cycles.
Beginners are encouraged to start with short durations, such as
30 seconds, and gradually build up their tolerance. "While everyone
is talking about cold plunge, it isn't about how long you can stay
in," King says. "We encourage people to talk with one of our
experts to understand the proper techniques and timing. This helps
to avoid potential risks and achieve the best possible outcomes for
your health and wellness."
With recovery becoming a vital part in all health and fitness
routines, the cold plunge expansion complements Life Time's growing
recovery offerings and spaces, including its Rejuvenation Suites
with saunas, steam rooms and whirlpools. This in addition to
dedicated LT Recovery spaces featuring Dynamic Stretch programming,
hydromassage and cryotherapy beds, compression boots, percussion
massage guns and foam rollers. To support in recovery, Life Time
also offers its proprietary line of LTH supplements and
wellness products.
This initiative also underscores Life Time's commitment to
continually enhancing its spaces through ongoing renovations of
existing athletic country clubs. Life Time's rollout of cold
plunges is already underway and will continue beyond 2025, with
numerous locations nationwide benefiting from this enhanced
recovery feature.
Life Time members can learn more on if their club has a cold
plunge via their respective club website under the luxury amenities
page.
For more information about Life Time, visit
www.lifetime.life or follow on social media at Facebook,
Instagram and LinkedIn.
About Life Time
Life Time (NYSE: LTH) empowers people
to live healthy, happy lives through its portfolio of more than 175
athletic country clubs across the United
States and Canada. The
health and wellness pioneer also delivers a range of healthy way of
life programs and information, and the best curated products and
LTH nutritional supplements via its complimentary Life Time Digital
app. The Company's healthy living, healthy aging, healthy
entertainment communities and ecosystem serve people 90 days to 90+
years old and is supported by a team of more than 41,000 dedicated
professionals. In addition to delivering the best programs and
experiences through its clubs, Life Time owns and produces nearly
30 of the most iconic athletic events in the country.
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SOURCE Life Time, Inc.
