Secure Access from Motorola Solutions Enables Omni-Channel Marketing for Retailers
28 Novembre 2012 - 2:00PM
Business Wire
The exploding popularity of Wi-Fi-enabled tablets and
smartphones has empowered today’s shoppers with the ability to shop
online while in a retail store. Retailers have long used wireless
local area networks (WLAN) for their internal use, but research by
Motorola Solutions (NYSE: MSI) shows 56 percent of retailers
are currently planning to offer guest access to shoppers in the
next five years as one of the ways to improve the customer
experience. Retailers want to provide simple and secure connections
to their shoppers, engaging them with product reviews and in-store
coupons, while gaining valuable insight and providing a better
shopping experience.
Motorola’s new WiNG 5 Secure Access is a cloud-based solution
that addresses two provisioning challenges for retailers and
enterprises today: secured guest access and Bring Your Own Device
(BYOD). Motorola’s Secure Access combines zero-touch on-boarding of
the widest range of consumer smartphones with flexible
authentication methods, including Facebook®, Google™ and LinkedIn®,
while securing the connections with a Wi-Fi Protected Access (WPA2)
encryption, which ensures shoppers’ connections and transactions
are secure. Motorola’s award-winning WiNG 5-distributed WLAN
architecture, combined with Secure Access and Motorola’s Wi-Fi
analytics solution, provides retailers insight into shoppers’
browsing behavior and online activity.
With 77 percent of retailers planning to connect shoppers’
online activities with what they do in the store, the shoppers’
ability to quickly and easily utilize the guest network becomes
crucial. To address this need, Motorola is also unveiling the new
AP 6522, adding to its broad portfolio of access points to help
retailers handle the increasing number of Wi-Fi devices and
bandwidth-heavy applications that will be connecting to the
wireless network as a result of this new technology. Motorola’s
wide range of retail solutions provide services tailored to support
businesses’ needs by planning, deploying and managing retailers’
WLAN networks with guest access capabilities and analytics
reporting. As part of Motorola’s Future Vision of Retail, these
end-to-end solutions help brick-and-mortar retailers grow their
in-store sales, stay competitive with online alternatives and
reduce the amount of customers who are “showrooming.”
KEY FACTS
- Motorola’s Secure Access solution makes
in-store customer hotspot registration a simple one-time process,
and the captive portal then automatically authorizes that user’s
device for future visits to any store within the chain.
- The secure WPA2/AES encryption enables
shoppers to keep their browsing private, securely access
cloud-based shopping lists, make mobile payments from their
smartphones and perform a wide variety of WLAN functions such as
download mobile coupons, get self help and watch product videos
directly from their Wi-Fi connection.
- Motorola’s analytics solution provides
real-time information across all store locations about a shopper’s
behavior, including automated check-in, types of Wi-Fi-connected
devices being used, frequency of visits and time spent in the
store.
- Analytics also give retailers access to
the history of active users and their activity across stores,
including a summary of websites and search terms most commonly
used, products browsed and online product purchases. This level of
analytics empowers retailers to turn shoppers into buyers by
gaining insight into their needs, habits, tendencies and more.
- Retailers can implement secure mobile
point-of-sale and self-checkout with 802.1x device authentication
and use a WiNG 5 ICSA-certified firewall along with Motorola’s
AirDefense for Payment Card Industry and Data Security Standard
compliance.
- The AP 6522 is a multipurpose access
point designed to lower the cost of deploying and operating a
secure, reliable 802.11n WLAN. With its WiNG 5 intelligence, this
access point offers high throughput along with direct forwarding,
security, QoS services and site survivability.
SUPPORTING QUOTES
Imran Akbar, vice president and general manager, Enterprise
Networks & Communications, Motorola Solutions
“Motorola Solutions now has a best-in-class, secure guest access
solution, which makes it an ideal choice for retailers considering
in-store Wi-Fi for shoppers and BYOD alternatives for shoppers and
employees. Our Wi-Fi analytics, combined with a shopper’s social
networking profile, give retailers access to shopper activities and
habits they can turn into actionable engagements.”
SUPPORTING RESOURCES
Website: Motorola Wireless LAN Solutions
Website: Motorola Retail Solutions
Website: Motorola Global Solutions and Services
Twitter: @MotWireless
Twitter: @MotoRetail
Video: The Role of Wireless Networks in the Future of
Retail
White Paper: 6 Strategies to Ensure Your Wireless Network
Delivers Enhanced Experiences
About Motorola Solutions
Motorola Solutions is a leading provider of mission-critical
communication solutions and services for enterprise and government
customers. Through leading-edge innovation and communications
technology, it is a global leader that enables its customers to be
their best in the moments that matter. Motorola Solutions trades on
the New York Stock Exchange under the ticker “MSI.” To learn more,
visit www.motorolasolutions.com. For ongoing news, please visit
our media center or subscribe to our news feed.
MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are
trademarks or registered trademarks of Motorola Trademark Holdings,
LLC and are used under license. All other trademarks are the
property of their respective owners. ©2012 Motorola Solutions, Inc.
All rights reserved.
Grafico Azioni Motorola Solutions (NYSE:MSI)
Storico
Da Giu 2024 a Lug 2024
Grafico Azioni Motorola Solutions (NYSE:MSI)
Storico
Da Lug 2023 a Lug 2024