New luxurious formula offers an immersive lather, fine fragrances and transformative skincare benefits

Olay introduces its biggest breakthrough in cleansing and skincare, the new Indulgent Moisture Body Wash collection. Olay Indulgent Moisture’s proprietary multi-layer formula helps provide an indulgent lather experience while also delivering rich moisturizers and Vitamin B3 to your skin, visibly transforming it from dull and dry to hydrated and glowing in just 14 days. The Indulgent Moisture collection is a treat for your senses. With five luxurious scents to choose from, it makes your shower feel like an indulgent bubble bath, offering benefits beyond just the physical.

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New Olay Indulgent Moisture Body Wash Collection offers a luxurious shower experience while visibly transforming skin from dull to glowing in 14 days (Photo: Business Wire)

New research conducted by Olay of 1,000 diverse women aged 18-35 in the US revealed the impact a great shower with the right body care routine can have. More than half of the women surveyed admitted that showers are the only “me time” they get in a given day, and 79% of those women are in need of that “me time” right now.

However, not all showers are created equal. In fact, of the average six showers a week, women reported only four of those to be “great showers.” More than half of women want to feel renewed (56%), calm (60%), and more confident (43%) from their shower routines. Yet only 29% of women are currently experiencing those feelings from their shower routines, a major gap that Olay aims to solve with its latest game-changing body wash collection.

“Olay’s Indulgent Moisture Body Wash was designed with our latest body wash technology to not only provide women with cleansing and skincare benefits, but a luxurious, sensorial experience that boosts her confidence and sets the tone for how she shows up every day,” said Dr. Maiysha Jones, Principal Scientist, North America Personal Care at Procter & Gamble. “The innovative, dual-phased formula allows for the optimal performance of each ingredient, ensuring an unforgettable shower experience.”

The thick, buttery texture delivers a blissful bubble bath-like lather that allows the skincare ingredients to deposit and penetrate the skin easily. The collection includes five irresistibly luxurious scents designed by Olay’s proprietary in-house perfumery that provide a transformative fragrance experience, all while delivering glowing, healthy-looking skin:

  • Rose and Cherry Crème
  • Caribbean Guava and Coconut Oil
  • Elderberry and Almond Cream
  • Moonflower and Neroli Oil
  • Mango Butter and Vanilla Orchid

“A shower should be more than just a place to get clean. For many women, it’s an escape from life’s stressors, a place to process various emotions, and a respite from the ups and downs of daily life,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. “Our new Indulgent Moisture Body Wash was designed with the idea that our shower routines can be transformative–mentally, physically & emotionally–delivering healthy, glowing skin to help you shine with confidence from the inside out.”

The collection is available at major retailers nationwide, for the suggested retail price of $12.99 (pricing at the sole discretion of retailers). For more information visit

About Olay

Olay is a worldwide leader in skincare and has been trusted by women for over 70 years. Olay continues to hold to the philosophy on which it was founded: to maintain a deep understanding of women's changing needs and offer products backed by science that meets those needs. Female consumers have come to expect superior product performance from Olay as it brings healthy-looking, beautiful skin to more than 80 million women on five continents every day.

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About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

About the Survey

The Olay survey was conducted by market research company OnePoll among 1,000 women 18-35 of different races (White, Black, Hispanic and Asian) between Nov. 11 and Nov. 15, 2023, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of women from different races. The margin of error for the study is 3% at a 95% confidence level.

Olay Body Press Team Citizen Relations

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