Toast (NYSE: TOST), the all-in-one technology platform built for
restaurants, today announced details for its Digital Storefront and
Marketing Suites. Toast’s Digital Storefront Suite offers robust
website and online ordering capabilities. Toast’s Marketing Suite
marries marketing tools with automation technology. Together, the
suites create a seamless digital hospitality experience for
restaurants, integrate across the Toast platform, and allow
restaurants to gather guest data from online and point-of-sale
(POS) transactions. This data powers automated, targeted campaigns
and custom-tailored guest experiences, fostering an engaging online
environment that attracts guests and encourages return restaurant
visits and repeat orders.
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the full release here:
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Courtesy of Toast
“Through innovations including our Toast Go® 2 handheld devices
and Toast Mobile Order & Pay®, Toast technology has streamlined
and transformed the on-site guest experience for restaurants of all
sizes and types,” said Steve Fredette, President and Co-Founder of
Toast. “Our Digital Storefront and Marketing Suites extend that
enhanced guest experience online using tools like Toast’s new
AI-powered writing assistant, search engine-optimized websites and
online menus, promotional offers, loyalty programs, and automated
marketing campaigns that work together to draw guests in and keep
them coming back.”
Marketing automations in Toast’s Marketing Suite help save
time and remove guesswork
Whether increasing online orders or driving in-store visits,
Toast’s Marketing Suite can help restaurant owners and operators
reach their goals. In fact, Toast restaurants that used gift cards,
loyalty, and email marketing offered as part of the Marketing Suite
saw 63 percent more sales than Toast restaurants that did not use
any of those features1. A collection of powerful marketing
automations and enhancements are designed to make it easier for
restaurant owners and operators to generate marketing campaigns
targeted to the guests they want to reach when it matters most. Key
suite enhancements include the ability to:
- Leverage Artificial Intelligence (AI) to create engaging
email marketing campaigns aligned with a restaurant’s brand and
marketing goals. According to a recent Toast survey, 72 percent of
guests surveyed were interested in hearing from their favorite
restaurants via email. Guests also identified promotions and
loyalty programs as some of the top content that they want to see2.
Toast customers can provide simple inputs like campaign goals and
desired tone, and the AI-powered writing assistant will
generate suggested layout and text for promotional emails. Users
can regenerate results as often as they like, review and make
edits, and easily send them to their desired audience.
- Create one-click, automated marketing campaigns powered
by guest data. From thanking repeat guests to welcoming new ones,
restaurants can easily turn on data-driven campaigns that run in
the background — so they can save time and focus on running their
business.
- Use a powerful recommendation engine that serves timely
insights to operators, such as reminders about upcoming holidays
and suggestions to use pre-designed campaigns to save time. The
Marketing Suite provides real-time performance metrics so owners
and operators can track sales driven by each campaign.
- Create targeted promotional offers tailored to users’
business needs, like promoting seasonal specials or discounting
excess inventory. Owners and operators can seamlessly promote these
offers on their Toast Digital Storefront channels and through email
marketing campaigns to their guests. Coming soon, users can also
create and promote upsell deals directly through their Toast
Guest-Facing Display.
Toast Digital Storefront Suite enables customers to elevate
their online presence with new Toast Websites
Part of Toast’s Digital Storefront Suite, Toast’s website
builder joins a lineup of powerful digital ordering tools designed
to help a restaurant stand out online. A restaurant’s website is
one of the top three ways that consumers discover a restaurant,
according to responses from restaurant guests to a recent Toast
survey3. Toast Websites empowers owners and operators to build and
customize a professional website effortlessly, and make updates in
seconds. With drag-and-drop functionality and Toast products
embedded on-site, restaurants can enhance their online presence and
drive traffic via SEO. Key Digital Storefront features include:
- Search Engine Optimization for digital view-only menus,
online ordering, and websites, designed to make it easy for
restaurants — and the best menu items — to get discovered
faster.
- Automatic POS integration that enables seamless updates
to digital and online ordering menus when menu item availability or
descriptions are updated on the POS. Real-time menu updates enable
consistency between online and in-person dining experiences and
enhance SEO.
- Customization allows any restaurant to take its
in-person dining experience to the web with a customizable online
presence with fonts, colors, and imagery.
- Templates and drag-and-drop tools to simplify creating
and updating a website. The website is buildable in minutes and
allows for easy creation and updates without the need for technical
expertise.
- Integrated and embedded Toast products including Online
Ordering, Toast Tables, Loyalty, and more in websites built with
Toast Websites. Custom branding helps deliver a seamless guest
experience whether dining in or ordering takeout.
“It would take many steps to create, change, and update my
website and online ordering. With Toast, it’s easy to set it and
forget it — I make an update in one place and see changes across my
whole tech stack,” said John Mason IV, Owner of IV Hospitality
which operates FRESKO Greek Kitchen, a two-location quick-service
restaurant group in North Carolina.
The Digital Storefront and Marketing Suites also include
additional features including customizable online ordering with
advanced data collection and capabilities that can help boost
sales, customizable promotional offers to incentivize guests, and
new loyalty accrual and redemption capabilities, as well as gift
cards.
Customer testimonials are self-reported and are not a guarantee
that any other customer will see similar results. Toast does not
warrant the accuracy or completeness of any information contained
in customer testimonials. Individual results will vary.
This information is intended for informational purposes only and
is not a binding commitment. The development, release and timing of
any products, features or functionality remain at the sole
discretion of Toast, and are subject to change.
About Toast
Toast [NYSE: TOST] is a cloud-based, all-in-one digital
technology platform purpose-built for the entire restaurant
community. Toast provides a comprehensive platform of software as a
service (SaaS) products and financial technology solutions that
give restaurants everything they need to run their business across
point of sale, payments, operations, digital ordering and delivery,
marketing and loyalty, and team management. We serve as the
restaurant operating system, connecting front of house and back of
house operations across service models including dine-in, takeout,
delivery, catering, and retail. Toast helps restaurants streamline
operations, increase revenue, and deliver amazing guest
experiences. For more information, visit www.toasttab.com.
FORWARD-LOOKING STATEMENTS
This press release contains “forward-looking statements,” within
the meaning of Section 27A of the Securities Act of 1933, Section
21E of the Securities Exchange Act of 1934 and the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements may be identified by the context of the statement and
generally arise when Toast or its management is discussing its
beliefs, estimates or expectations. Such statements generally
include the words “believes,” “plans,” “intends,” “targets,” “may,”
“could,” “should,” “will,” “expects,” “estimates,” “suggests,”
“anticipates,” “outlook,” “continues,” or similar expressions.
These statements are not historical facts or guarantees of future
performance, but represent the beliefs of Toast and its management
at the time the statements were made regarding future events which
are subject to certain risks, uncertainties and other factors, many
of which are outside Toast’s control. Actual results and outcomes
may differ materially from what is expressed or forecast in such
forward-looking statements. Forward-looking statements include,
without limitation, statements regarding Toast’s business plans and
strategy, the launch of Digital Storefront and Marketing Suites,
including their intended benefits and functionalities, and the
benefits of such launch on Toast’s business and operations.
The forward-looking statements contained in this release are
also subject to other risks and uncertainties, including those more
fully described in Toast’s filings with the Securities and Exchange
Commission (“SEC”), including in the sections entitled “Risk
Factors” and “Management’s Discussion and Analysis of Financial
Condition and Results of Operations'' in Toast’s Annual Report on
Form 10-K for the year ended December 31, 2023, and Toast’s
subsequent SEC filings. Toast can give no assurance that the plans,
intentions, expectations or strategies as reflected in or suggested
by those forward-looking statements will be attained or achieved.
The forward-looking statements in this release are based on
information available to Toast as of the date hereof, and Toast
disclaims any obligation to update any forward-looking statements,
except as required by law. These forward-looking statements should
not be relied upon as representing Toast’s views as of any date
subsequent to the date of this press release.
1 Based on Toast internal data from 7/1/23 to 12/31/23 comparing
Gross Merchandise Value for roughly 18,000 restaurants on the Toast
platform using Toast’s 2023 offerings for gift cards, loyalty, and
email marketing, with roughly 13, 000 restaurants on the Toast
platform that did not use any of those features. Confounding
factors such as restaurant size or location number not accounted
for. Individual results will vary. 2 To help better understand the
restaurant industry, Toast conducted a blind survey of 1,571
restaurant guests aged 18+ in the US who dined at a restaurant,
ordered delivery or ordered takeout at least once in the prior 3
month period. The survey was in field from February 14, 2024 -
February 21, 2024. Respondents were not made aware that Toast was
fielding the study. Third party vendor executing the survey granted
incentives to restaurant respondents for participation. Using a
standard margin of error calculation, at a confidence interval of
95%, the margin of error on average is +/- 2%. Respondents were
asked “Take a moment to think about your favorite restaurant. How
interested are you, if at all, in hearing from your favorite
restaurant via the following channels?"” 22% of respondents
selected email and “very interested” and 50% selected email and
“somewhat interested.” 3 To help better understand the restaurant
industry, Toast conducted a blind survey of 1,571 restaurant guests
aged 18+ in the US who dined at a restaurant, ordered delivery or
ordered takeout at least once in the prior 3 month period. The
survey was in field from February 14, 2024 - February 21, 2024.
Respondents were not made aware that Toast was fielding the study.
Third party vendor executing the survey granted incentives to
restaurant respondents for participation. Using a standard margin
of error calculation, at a confidence interval of 95%, the margin
of error on average is +/- 2%. Respondents who indicated that they
had ordered from a new restaurant during the prior 6 month period
were asked “How did you find out about this restaurant? Please rank
up to 5 of the options below in order where 1 = the first place you
saw the restaurant, 2 = the second place you saw the restaurant,
etc.”
TOST-CORP
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