LONDON--Advertising giant WPP PLC (WPP PLC (WPP.LN) said Monday Maxus is buying Helder Marketing & Communicatie B.V., a media buying agency based in Amsterdam, the Netherlands, for an undisclosed sum.

Founded in 2006, Helder is a value-added media agency with a focus on direct response and ROI evaluation services. Helder specializes in DRTV but also offers marketing consultancy, creative services and print management services to its clients in the Benelux.

Helder's revenues for the year ended Dec. 31, 2014 were 1.13 million euros ($1.22 million) with gross assets of EUR1.14 million.

-Write to Ian Walker at ian.walker@wsj.com; @IanWalk40289749

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(END) Dow Jones Newswires

November 16, 2015 04:18 ET (09:18 GMT)

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