All-time records for total company revenue and EPS

Services revenue reaches new all-time high

Apple® today announced financial results for its fiscal 2025 first quarter ended December 28, 2024. The Company posted quarterly revenue of $124.3 billion, up 4 percent year over year, and quarterly diluted earnings per share of $2.40, up 10 percent year over year.

“Today Apple is reporting our best quarter ever, with revenue of $124.3 billion, up 4 percent from a year ago,” said Tim Cook, Apple’s CEO. “We were thrilled to bring customers our best-ever lineup of products and services during the holiday season. Through the power of Apple silicon, we’re unlocking new possibilities for our users with Apple Intelligence, which makes apps and experiences even better and more personal. And we’re excited that Apple Intelligence will be available in even more languages this April.”

“Our record revenue and strong operating margins drove EPS to a new all-time record with double-digit growth and allowed us to return over $30 billion to shareholders,” said Kevan Parekh, Apple’s CFO. “We are also pleased that our installed base of active devices has reached a new all-time high across all products and geographic segments.”

Apple’s board of directors has declared a cash dividend of $0.25 per share of the Company’s common stock. The dividend is payable on February 13, 2025, to shareholders of record as of the close of business on February 10, 2025.

Apple will provide live streaming of its Q1 2025 financial results conference call beginning at 2:00 p.m. PT on January 30, 2025 at apple.com/investor/earnings-call. The webcast will be available for replay for approximately two weeks thereafter.

Apple periodically provides information for investors on its corporate website, apple.com, and its investor relations website, investor.apple.com. This includes press releases and other information about financial performance, reports filed or furnished with the SEC, information on corporate governance, and details related to its annual meeting of shareholders.

This press release contains forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include without limitation those about payment of the Company’s quarterly dividend and future business plans. These statements involve risks and uncertainties, and actual results may differ materially from any future results expressed or implied by the forward-looking statements. Risks and uncertainties include without limitation: effects of global and regional economic conditions, including as a result of government policies, geopolitical tensions, conflict, terrorism, natural disasters, and public health issues; risks relating to the design, manufacture, introduction, and transition of products and services in highly competitive and rapidly changing markets, including from reliance on third parties for components, technology, manufacturing, applications, support, and content; risks relating to information technology system failures, network disruptions, and failure to protect, loss of, or unauthorized access to, or release of, data; and effects of unfavorable legal proceedings, government investigations, and complex and changing laws and regulations. More information on these risks and other potential factors that could affect the Company’s business, reputation, results of operations, financial condition, and stock price is included in the Company’s filings with the SEC, including in the “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” sections of the Company’s most recently filed periodic reports on Form 10-K and Form 10-Q and subsequent filings. The Company assumes no obligation to update any forward-looking statements, which speak only as of the date they are made.

Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or email Apple’s Media Helpline at media.help@apple.com.

© 2025 Apple Inc. All rights reserved. Apple and the Apple logo are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

Apple Inc.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited)

(In millions, except number of shares, which are reflected in thousands, and per-share amounts)

 

 

Three Months Ended

 

December 28, 2024

 

December 30, 2023

Net sales:

 

 

 

Products

$

97,960

 

 

$

96,458

 

Services

 

26,340

 

 

 

23,117

 

Total net sales (1)

 

124,300

 

 

 

119,575

 

Cost of sales:

 

 

 

Products

 

59,447

 

 

 

58,440

 

Services

 

6,578

 

 

 

6,280

 

Total cost of sales

 

66,025

 

 

 

64,720

 

Gross margin

 

58,275

 

 

 

54,855

 

 

 

 

 

Operating expenses:

 

 

 

Research and development

 

8,268

 

 

 

7,696

 

Selling, general and administrative

 

7,175

 

 

 

6,786

 

Total operating expenses

 

15,443

 

 

 

14,482

 

 

 

 

 

Operating income

 

42,832

 

 

 

40,373

 

Other income/(expense), net

 

(248

)

 

 

(50

)

Income before provision for income taxes

 

42,584

 

 

 

40,323

 

Provision for income taxes

 

6,254

 

 

 

6,407

 

Net income

$

36,330

 

 

$

33,916

 

 

 

 

 

Earnings per share:

 

 

 

Basic

$

2.41

 

 

$

2.19

 

Diluted

$

2.40

 

 

$

2.18

 

Shares used in computing earnings per share:

 

 

 

Basic

 

15,081,724

 

 

 

15,509,763

 

Diluted

 

15,150,865

 

 

 

15,576,641

 

 

 

 

 

(1) Net sales by reportable segment:

 

 

 

Americas

$

52,648

 

 

$

50,430

 

Europe

 

33,861

 

 

 

30,397

 

Greater China

 

18,513

 

 

 

20,819

 

Japan

 

8,987

 

 

 

7,767

 

Rest of Asia Pacific

 

10,291

 

 

 

10,162

 

Total net sales

$

124,300

 

 

$

119,575

 

 

 

 

 

(1) Net sales by category:

 

 

 

iPhone

$

69,138

 

 

$

69,702

 

Mac

 

8,987

 

 

 

7,780

 

iPad

 

8,088

 

 

 

7,023

 

Wearables, Home and Accessories

 

11,747

 

 

 

11,953

 

Services

 

26,340

 

 

 

23,117

 

Total net sales

$

124,300

 

 

$

119,575

 

Apple Inc.

CONDENSED CONSOLIDATED BALANCE SHEETS (Unaudited)

(In millions, except number of shares, which are reflected in thousands, and par value)

 

 

December 28, 2024

 

September 28, 2024

ASSETS:

Current assets:

 

 

 

Cash and cash equivalents

$

30,299

 

 

$

29,943

 

Marketable securities

 

23,476

 

 

 

35,228

 

Accounts receivable, net

 

29,639

 

 

 

33,410

 

Vendor non-trade receivables

 

29,667

 

 

 

32,833

 

Inventories

 

6,911

 

 

 

7,286

 

Other current assets

 

13,248

 

 

 

14,287

 

Total current assets

 

133,240

 

 

 

152,987

 

 

 

 

 

Non-current assets:

 

 

 

Marketable securities

 

87,593

 

 

 

91,479

 

Property, plant and equipment, net

 

46,069

 

 

 

45,680

 

Other non-current assets

 

77,183

 

 

 

74,834

 

Total non-current assets

 

210,845

 

 

 

211,993

 

Total assets

$

344,085

 

 

$

364,980

 

 

 

 

 

LIABILITIES AND SHAREHOLDERS’ EQUITY:

Current liabilities:

 

 

 

Accounts payable

$

61,910

 

 

$

68,960

 

Other current liabilities

 

61,151

 

 

 

78,304

 

Deferred revenue

 

8,461

 

 

 

8,249

 

Commercial paper

 

1,995

 

 

 

9,967

 

Term debt

 

10,848

 

 

 

10,912

 

Total current liabilities

 

144,365

 

 

 

176,392

 

 

 

 

 

Non-current liabilities:

 

 

 

Term debt

 

83,956

 

 

 

85,750

 

Other non-current liabilities

 

49,006

 

 

 

45,888

 

Total non-current liabilities

 

132,962

 

 

 

131,638

 

Total liabilities

 

277,327

 

 

 

308,030

 

 

 

 

 

Commitments and contingencies

 

 

 

 

 

 

 

Shareholders’ equity:

 

 

 

Common stock and additional paid-in capital, $0.00001 par value: 50,400,000 shares authorized; 15,040,731 and 15,116,786 shares issued and outstanding, respectively

 

84,768

 

 

 

83,276

 

Accumulated deficit

 

(11,221

)

 

 

(19,154

)

Accumulated other comprehensive loss

 

(6,789

)

 

 

(7,172

)

Total shareholders’ equity

 

66,758

 

 

 

56,950

 

Total liabilities and shareholders’ equity

$

344,085

 

 

$

364,980

 

Apple Inc.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited)

(In millions)

 

 

Three Months Ended

 

December 28, 2024

 

December 30, 2023

Cash, cash equivalents, and restricted cash and cash equivalents, beginning balances

$

29,943

 

 

$

30,737

 

 

 

 

 

Operating activities:

 

 

 

Net income

 

36,330

 

 

 

33,916

 

Adjustments to reconcile net income to cash generated by operating activities:

 

 

 

Depreciation and amortization

 

3,080

 

 

 

2,848

 

Share-based compensation expense

 

3,286

 

 

 

2,997

 

Other

 

(2,009

)

 

 

(989

)

Changes in operating assets and liabilities:

 

 

 

Accounts receivable, net

 

3,597

 

 

 

6,555

 

Vendor non-trade receivables

 

3,166

 

 

 

4,569

 

Inventories

 

215

 

 

 

(137

)

Other current and non-current assets

 

939

 

 

 

(1,457

)

Accounts payable

 

(6,671

)

 

 

(4,542

)

Other current and non-current liabilities

 

(11,998

)

 

 

(3,865

)

Cash generated by operating activities

 

29,935

 

 

 

39,895

 

 

 

 

 

Investing activities:

 

 

 

Purchases of marketable securities

 

(6,124

)

 

 

(9,780

)

Proceeds from maturities of marketable securities

 

15,967

 

 

 

13,046

 

Proceeds from sales of marketable securities

 

3,492

 

 

 

1,337

 

Payments for acquisition of property, plant and equipment

 

(2,940

)

 

 

(2,392

)

Other

 

(603

)

 

 

(284

)

Cash generated by investing activities

 

9,792

 

 

 

1,927

 

 

 

 

 

Financing activities:

 

 

 

Payments for taxes related to net share settlement of equity awards

 

(2,921

)

 

 

(2,591

)

Payments for dividends and dividend equivalents

 

(3,856

)

 

 

(3,825

)

Repurchases of common stock

 

(23,606

)

 

 

(20,139

)

Repayments of term debt

 

(1,009

)

 

 

 

Repayments of commercial paper, net

 

(7,944

)

 

 

(3,984

)

Other

 

(35

)

 

 

(46

)

Cash used in financing activities

 

(39,371

)

 

 

(30,585

)

 

 

 

 

Increase in cash, cash equivalents, and restricted cash and cash equivalents

 

356

 

 

 

11,237

 

Cash, cash equivalents, and restricted cash and cash equivalents, ending balances

$

30,299

 

 

$

41,974

 

 

 

 

 

Supplemental cash flow disclosure:

 

 

 

Cash paid for income taxes, net

$

18,651

 

 

$

7,255

 

 

Press Contact: Josh Rosenstock Apple jrosenstock@apple.com (408) 862-1142

Investor Relations Contact: Suhasini Chandramouli Apple suhasini@apple.com (408) 974-3123

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