- Industry
leader Kristine Newman, SVP, to head
unit
NEW YORK, July 17, 2014 /PRNewswire/ -- Global
communications agency Cohn & Wolfe today announced the launch
of the Cohn & Wolfe Mobile Engagement unit ME-24 in a joint
venture with Joule, a global leader in mobile and multiscreen
marketing. The global unit will be led by mobile industry veteran
Kristine Newman, Senior Vice
President, Mobile Engagement, Cohn & Wolfe.
ME-24 offers three categories of service for clients: Mobile
Engagement Strategy helps brands maximize mobile touchpoints as
part of their overall marketing and business approach; Mobile
Campaign Development focuses on campaign activation to promote a
consumer product or brand; and Mobile Product Development includes
the creation of proprietary technology products for brands such as
mobile applications and other mobile-enabled, applied technology
solutions.
"ME-24 is our mobile solution for brands that seek to maximize
consumer engagement in a fully-integrated, media ecosystem," said
Donna Imperato, CEO, Cohn &
Wolfe. "There is no such thing as 'offline', only a continually
connected world where the consumer wields pocket-sized power to
impact brand reputation or transact in an instant. ME-24 gives us
the ability to deliver an enhanced and deeper level of engagement
for our clients' brands."
Daniel Rosen, Global CEO, Joule
said, "Brands need to drive value from the behavior of the
always-connected consumer, and communicate with them when
interactions mean the most. ME-24 was created specifically to
meet the challenge of delivering innovative and contextual media
products and services for our clients."
Cohn & Wolfe and Joule activated teams across North America, Europe and Asia to service the growing demand for
multiplatform, integrated marketing and communications strategies
and programs. The combined teams are delivering mobile solutions in
markets around the world. Recent engagements include a mobile
at-event installation for a large global healthcare client, a
shopper activation for a major CPG concern and an integrated
marketing campaign for a leading motorized vehicle manufacturer in
Asia.
Newman brings to Cohn & Wolfe more than 15 years of
experience in the mobile industry, having developed global mobile
marketing campaigns for brands such as Coca-Cola, Procter &
Gamble and The Hershey Company. Most recently, Newman was an
independent consultant working with clients such as the Motion
Picture Association of America, the Direct Marketing Association
and Taboola. She also has deep expertise in the carrier,
device, mobile/social, app and platform development categories.
Newman is the president of Women in Wireless, an international
organization that promotes and develops female leaders in the
mobile and digital media industry, and also enjoyed tenure as an
executive and industry spokesperson at the Mobile Marketing
Association. Recently, she has been conducting research on mobile
in a data-driven marketing ecosystem.
As the head of ME-24, Newman will lead and grow the mobile
business for Cohn & Wolfe. Newman's responsibilities include
leading mobile strategy for major accounts and promoting mobile as
part of Cohn & Wolfe's integrated marketing solutions. Newman
will sit on Cohn & Wolfe's Digital Leadership Team, which
steers the agency's digital strategy worldwide. She will also play
a key role in Cohn & Wolfe's recently announced WPP Data
Alliance partnership, in which the agency is the exclusive public
relations member, to leverage opportunities for mobile data. Based
at Cohn & Wolfe global headquarters in New York, Newman will report to Cohn &
Wolfe Digital Innovation Group President, Chad Latz, and Joule North American CEO,
Michael Lieberman.
Latz said, "As penetration, time online, mobile purchase and
media spend grow exponentially; we must acknowledge that what was
once thought of as the 'third screen' has now become the device of
choice. ME-24 enables our clients to realize greater engagement and
business value by building a persistent relationship with the
consumer through the mobile platform."
About Cohn & Wolfe
Cohn & Wolfe, a global
communications agency, builds brands and corporate reputations
through an uncompromising commitment to creativity. The agency's
strategic approach unearths fresh, relevant insights leading to
communications solutions that deliver measurable business success.
Over its 40-year history, Cohn & Wolfe's award-winning brand
marketing work and world-class digital media campaigns have
attracted top brands around the world. Cohn & Wolfe was named
Agency of the Year by PRWeek in 2013, and a Best Place to Work by
PRWeek, Crain's NY, Advertising Age and PR News. The agency has
more than 1,100 employees in over 50 offices across North America, EMEA and Asia. Cohn & Wolfe is part of WPP (Nasdaq:
WPPGY), the world's largest communications services group.
About Joule
Joule is a full-service global mobile
marketing agency that works with many of the world's best-known
brands including Unilever, Paramount Pictures and IKEA. Launched in
2006, the agency provides its clients a full range of mobile
marketing services from campaign strategy through implementation
and measurement, and has the ability to execute campaigns across
all connected devices. Joule currently has offices in London, Paris, New
York, Los Angeles,
Shanghai, Beijing and Nanjing. Joule is part of WPP (NASDAQ: WPPGY)
and resides within tenthavenue, WPP's media network dedicated to
delivering specific audiences and outcomes to clients.