- Reported revenues up 2.7% at £5.469
billion in sterling, up 11.3% at $9.135 billion in dollars and up
6.5% at €6.663 billion in euros
- Constant currency revenues up 11.3%,
like-for-like revenues up 8.7%
- Constant currency net sales up 6.4%,
like-for-like net sales up 4.1%
- Reported billings down 3.0% at
£22.060 billion ravaged by sterling strength, but up 5.7% in
constant currency
- Reported net sales margin of 13.0%,
flat with last year, up 0.3 margin points on a constant currency
basis and up 0.3 margin points like-for-like in line with the full
year margin target
- Headline reported profit before
interest and tax £622 million, down 2.4%, but up 9.0% in constant
currency
- Headline profit before tax £532
million up 1.5%, up 15.6% in constant currency
- Profit before tax £491 million up
15.0%, up 33.7% in constant currency
- Reported profit after tax £396
million up 25.6%, up 47.9% in constant currency
- Headline diluted earnings per share
29.2p up 2.8%, up 17.1% in constant currency
- Reported diluted earnings per share
27.0p up 25.6%, up 47.7% in constant currency
- Dividends per share 11.62p up 10%, a
pay-out ratio of 40% versus 37% last year
- Share buy-backs upped significantly
in line with target to £390 million in the first half, up from £133
million last year, equivalent to 2.3% of the issued share capital
against 1.0% last year
- Targeted dividend pay-out ratio of
45% likely to be achieved this year well ahead of schedule
- Including all associates and
investments, revenues total over $24 billion annually and people
average over 179,000
WPP (NASDAQ:WPPGY) today reported its 2014 Interim Results.
Key figures
£ million
H1 2014
∆ reported1
∆ constant2
H1 2013 Billings
22,060 -3.0%
5.7% 22,736
Revenue
5,469 2.7%
11.3% 5,327
Net sales
4,792 -1.9%
6.4% 4,884
Headline EBITDA3
733 -2.7%
8.1% 753
Headline PBIT4
622 -2.4%
9.0% 637
Net sales margin5
13.0%
-
0.36
13.0%
Profit before tax
491 15.0%
33.7% 427
Profit after tax
396 25.6%
47.9% 315
Headline diluted EPS7
29.2p 2.8%
17.1% 28.4p
Diluted EPS8
27.0p 25.6%
47.7% 21.5p
Dividends per
share 11.62p
10.0% 10.0% 10.56p
First-half and Q2 highlights
- Reported billings decreased by
3.0% to £22.060bn, but up 5.7% in constant currency
- Reported revenue growth of 2.7%,
with like-for-like growth of 8.7%, 2.6% growth from acquisitions
and -8.6% from currency, reflecting the continuing strength of the
pound sterling against the US dollar, Euro and many currencies in
the faster growth markets, as seen in the final quarter of 2013 and
the first half of this year. Quarter two growth has seen
significant improvement over the first quarter of the year
- Reported net sales down 1.9% in
sterling (up 6.3% in dollars and 1.8% in euros), with like-for-like
growth of 4.1%, 2.3% growth from acquisitions and -8.3% from
currency
- Constant currency revenue growth in
all regions and business sectors, characterised by particularly
strong growth geographically in North America, the United Kingdom
and Asia Pacific, Latin America, Africa & the Middle East and
Central and Eastern Europe, and functionally in advertising and
media investment management and sub-sectors direct, digital and
interactive and specialist communications
- Like-for-like net sales growth of
4.1%, an improvement over the first quarter, with the gap
compared to revenue growth widening further in the second quarter,
as the scale of digital media purchases in media investment
management and data investment management revenues increased
- Reported headline EBITDA down
2.7%, with constant currency growth of 8.1%, delivered through
strong like-for-like organic net sales growth and by 0.3 margin
points improvement, with operating costs up 6.2%, rising less than
net sales
- Reported headline PBIT decreased
slightly by 2.4%, but up 9.0% in constant currency with both
constant currency and like-for-like net sales margin, a more
accurate competitive comparator, increasing by 0.3 margin points,
in line with the Group’s full year target
- Reported headline diluted EPS up
2.8%, up 17.1% in constant currency, enabling the payment of a
10% higher interim ordinary dividend of 11.62p, giving a pay-out
ratio of 40% compared with 37% last year. The Group’s targeted
pay-out ratio is 45% over the next two years, which is likely to be
achieved in 2014 well ahead of schedule
- Average net debt decreased by
£348m (+11%) to £2.765 billion compared to last year, at 2014
constant rates, reflecting improvements in working capital and also
the benefit of converting the £450 million Convertible Bond in
mid-2013
- Creative and effectiveness
excellence recognised again in 2014 with the award of the
Cannes Lion to WPP for the most creative Holding Company for the
fourth successive year since the award’s inception and another to
Ogilvy & Mather Worldwide for the third consecutive year as the
most creative agency network. In another rare occurrence in our
industry, Grey was named Global Agency of the Year 2013 by both US
trade magazines Ad Age and Ad Week. For the third consecutive year,
WPP was awarded the EFFIE as the most effective Holding
Company
- Clear number one position in all
net new business tables for the last two and a half years
- Strategy implementation
accelerated even in a dead POG world as sector targets for fast
growth markets and new media raised from 35-40% to 40-45% over next
five years
Current trading and outlook
- July 2014 | July net sales were
up 2.8% like-for-like, against a strong comparative growth rate in
2013 of 4.1%. All regions and sectors were positive, and showed a
similar pattern to the first half, albeit slightly lower overall.
Cumulative like-for-like net sales growth for the first seven
months of 2014 is now 4.0%
- FY 2014 quarter 2 revised
forecast | Increase in like-for-like revenue growth from the
quarter 1 revised forecast, as the scale of digital media purchases
increased, with net sales growth similar at over 3% and a stronger
first half and a similar second half. Headline net sales operating
margin target improvement, as previously, of 0.3 margin points in
constant currency
- Dual Focus in 2014 | 1. Stronger
than competitor revenue and net sales growth due to leading
position in both faster growing geographic markets and digital,
premier parent company creative position, new business,
horizontality and strategically targeted acquisitions; 2. Continued
emphasis on balancing net sales growth with headcount increases and
improvement in staff costs/net sales ratio to enhance operating
margins
- Long-term targets reaffirmed |
Above industry revenue and net sales growth due to geographically
superior position in new markets and functional strength in new
media and data investment management, including data analytics and
the application of new technology; improvement in staff cost/net
sales ratio of 0.2 or more depending on net sales growth; net sales
operating margin expansion of 0.3 margin points or more; and
headline diluted EPS growth of 10% to 15% p.a. from net sales
growth, margin expansion, strategically targeted small and
medium-sized acquisitions and share buy-backs
In this press release not all of the figures and ratios used are
readily available from the unaudited interim results included in
Appendix 1. Where required, details of how these have been arrived
at are shown in the Appendices.
Review of Group results
Revenues Revenue analysis £ million
2014 ∆
reported
∆ constant9
∆ LFL10
acquisitions
2013
First quarter 2,570
1.5% 9.6%
7.0% 2.6% 2,532
Second quarter 2,899
3.7% 12.8%
10.2% 2.6% 2,795
First half 5,469
2.7% 11.3%
8.7% 2.6% 5,327
Net sales analysis
£ million
2014
∆ reported ∆ constant
∆ LFL acquisitions
2013 First quarter
2,283 -1.8% 6.1%
3.8% 2.3%
2,326
Second quarter 2,509
-2.0% 6.8%
4.4% 2.4% 2,558
First half 4,792 -1.9% 6.4% 4.1% 2.3% 4,884
Reported billings were down 3.0% at £22.060 billion, but up 5.7%
in constant currency. Estimated net new business billings of £2.556
billion ($4.089 billion) were won in the first half of the year,
compared with a similar level of £2.613 billion in the first half
of last year, resulting in the Group leading all net new business
tables once again. The Group continues to benefit from
consolidation trends in the industry, winning assignments from
existing and new clients, including several very large
industry-leading advertising, digital and media assignments, the
full benefit of which will be seen in Group revenues later in 2014
and in 2015. Pitch results following recent pharmaceutical client
consolidations have benefited the Group’s healthcare communications
businesses significantly.
Reportable revenue was up 2.7% at £5.469 billion. Revenue on a
constant currency basis was up 11.3% compared with last year, the
difference to the reportable number reflecting the continuing
strength of the pound sterling against the US dollar, Euro and many
currencies in the faster growth markets, as seen in the final
quarter of 2013 and the first half of this year. As a number of our
current competitors report in US dollars and in euros, appendices 2
and 3 show WPP’s interim results in reportable US dollars and euros
respectively. This shows that US dollar reportable revenues were up
11.3% to $9.135 billion, which compares with the $7.373 billion of
our closest current competitor and euro reportable revenues were up
6.5% to €6.663 billion, which compares with €3.358 billion of our
nearest current European-based competitor.
On a like-for-like basis, which excludes the impact of
acquisitions and currency, revenues were up 8.7% in the first half,
with net sales up 4.1%, with the gap compared to revenue growth
widening further in the second quarter, as the scale of digital
media purchases in media investment management and data investment
management revenues increased. In the second quarter, like-for-like
revenues were up 10.2%, a significant strengthening over the first
quarter’s 7.0%, with net sales also further strengthening up 4.4%,
following 3.8% in the first quarter giving 4.1% for the first half.
Client data continues to reflect increased advertising and
promotional spending – with the former tending to grow faster than
the latter, which from our point of view is more positive – across
most of the Group’s major geographic and functional sectors.
Quarter two saw a continuation of the strength of advertising
spending in fast moving consumer goods, especially. Nonetheless,
clients understandably continue to demand increased effectiveness
and efficiency, i.e. better value for money. Although corporate
balance sheets are much stronger than pre-Lehman and confidence is
higher as a result, the Eurozone, Middle East, BRICs hard or soft
landing and US deficit uncertainties still demand caution. The now
over $7 trillion net cash lying virtually idle in those balance
sheets, still seems destined to remain so, with companies, even
after the recent upturn in merger activity, unwilling to attempt
excessive acquisition risk (except perhaps in our own industry) or
expand capacity, particularly in mature markets.
Operating profitability
Reported headline EBITDA was down 2.7% to £733 million, up 8.1%
in constant currency. Reported headline operating profit was down
2.4% to £622 million from £637 million, but up 9.0% in constant
currency. As has been noted before, our profitability tends to be
more skewed to the second half of the year compared with some of
our competitors, for reasons which we do not yet understand.
Reported headline net sales operating margins were flat with the
first half of last year at 13.0%, up 0.3 margin points in constant
currency, in line with the Group’s full year margin target of a 0.3
margin points improvement on a constant currency basis. On a
like-for-like basis, operating margins were also up 0.3 margin
points.
Given the significance of data investment management revenues to
the Group, with none of our direct parent company competitors
significantly present in that sector, net sales are a more
meaningful measure of competitive comparative top line and margin
performance. This is because data investment management revenues
include pass-through costs, principally for data collection, on
which no margin is charged and with the growth of the internet, the
process of data collection becomes more efficient. In addition, the
Group’s media investment management sub-sector is increasingly
buying digital media on its own account and, as a result, the
subsequent billings to clients have to be accounted for as revenue,
as well as billings. Thus, revenues and the rate of growth of
revenues will increase, although net sales and the growth rate of
net sales will remain unaffected and the latter will present a
clearer picture of underlying performance. Because of these two
significant factors, the Group, whilst continuing to report revenue
and revenue growth, will focus even more on net sales and the net
sales operating margin in the future. In the first half, as noted
above, the constant currency and like-for-like headline net sales
margin was up 0.3 margin points.
On a reported basis, net sales operating margins, before all
incentives11, were 15.3%, down 0.4 margin points, compared with
15.7% last year. The Group’s staff cost to net sales ratio,
including incentives, increased by 0.1 margin points to 66.6%
compared with 66.5% in the first half of 2013. On a constant
currency basis, however, net sales margins, before all incentives,
were 15.4%, flat with the first half of 2013, and the staff cost to
net sales ratio, including incentives, was down 0.2 margin points
to 66.5% compared with 66.7% in the first half of 2013. This
reflected better staff cost to net sales ratio management, through
better control of the growth of staff numbers and salary and
related costs, as compared to net sales, than in the first half of
2013.
Operating costs
In the first half of 2014, reported operating costs12 fell by
1.8% and were up by 6.2% in constant currency, compared with
reported net sales down 1.9% and constant currency growth of 6.4%.
Reported staff costs excluding all incentives were up 0.5 margin
points at 64.3% of net sales and up 0.3 margin points in constant
currency. Incentive costs amounted to £113.0 million or 16.0% of
headline operating profits before incentives and income from
associates, compared to £127.9 million last year, or 17.4%, a
decrease of £14.9 million or 11.6%. Target incentive funding is set
at 15% of operating profit before bonus and taxes, maximum at 20%
and in some instances super-maximum at 25%. Severances were £27.5
million in the first half, up £9.4 million on last year. Variable
staff costs were 6.5% of revenues and 7.4% of net sales, at the
higher end of historical ranges and, again, reflecting good staff
cost management and flexibility in the cost structure.
On a like-for-like basis, the average number of people in the
Group, excluding associates, was 120,102 in the first half of the
year, compared to 118,315 in the same period last year, an increase
of 1.5%. On the same basis, the total number of people in the
Group, excluding associates, at 30 June 2014 was 121,883, up only
1.7% compared to 119,801 at 30 June 2013, and up only 808, or 0.7%,
on 121,075 at 1 January 2014, reflecting careful control of
headcount increases. On the same basis revenues increased 8.7%,
with net sales up 4.1%.
Interest and taxes
Net finance costs (excluding the revaluation of financial
instruments) were £90.4 million compared to £113.3 million in the
first half of 2013, a decrease of £22.9 million, reflecting lower
levels of average net debt and higher income from investments.
The headline tax rate was 20.0% (2013 21.8%). The tax rate on
reported profit before tax was 19.3% (2013 26.2%).
Earnings and dividend
Reported headline profit before tax was up 1.5% to £532 million
from £524 million and up 15.6% in constant currency.
Reported profit before tax rose by 15.0% to £491 million from
£427 million, or up 33.7% in constant currency. Reported profits
attributable to share owners rose by 29.9% to £365 million from
£281 million. In constant currency, profits attributable to share
owners rose by 53.3%.
Reported diluted headline earnings per share rose by 2.8% to
29.2p from 28.4p. In constant currency, diluted headline earnings
per share on the same basis rose by 17.1%. Diluted reported
earnings per share rose by 25.6% to 27.0p from 21.5p and by 47.7%
in constant currency.
As outlined in the June 2013 AGM statement, the Board gave
consideration to the merits of increasing the dividend pay-out
ratio from the then current level of approximately 40% to between
45% and 50%. Following that review, the Board decided to target a
further increase in the pay-out ratio to 45% over the next two
years and, as a result, declared an increase of 20% in the 2013
final dividend to 23.65p per share, which together with the interim
dividend of 10.56p per share, made a total of 34.21p per share for
2013, an overall increase of 20%. This represented a dividend
pay-out ratio of 42%, compared to a pay-out ratio of 39% in 2012.
Given your Company’s better than expected progress, your Board
believes it is likely we will reach the targeted dividend pay-out
ratio of 45% in 2014, one year ahead of the anticipated date and,
as a result, declares an increase of 10% in the interim dividend to
11.62p per share, compared with the 2.8% growth in reported diluted
headline earnings per share and reported earnings per share up
24.2%. The dividend pay-out ratio for the first half is, therefore,
40%, reflecting the stronger weighting of the final dividend,
against 37% last year. The record date for the interim dividend is
10 October 2014, payable on 10 November 2014. Further details of
WPP’s financial performance are provided in Appendices 1, 2 and
3.
Regional review
The pattern of revenue and net sales growth differed regionally.
The tables below give details of revenue and net sales and revenue
and net sales growth by region for the second quarter and first
half of 2014, as well as the proportion of Group revenues and net
sales and operating profit and operating margin by region;
Revenue analysis
£ million
Q2 2014
∆ reported
∆ constant13
∆ LFL14
% group
Q2 2013
% group N. America
963 0.9% 10.9%
11.4% 33.2%
954 34.2% United Kingdom
426 21.7% 21.7%
19.2% 14.7%
350 12.5% W. Cont. Europe
653 -2.1%
3.1% 1.7% 22.5%
667 23.8%
AP, LA, AME, CEE15
857 4.0%
19.4% 11.9%
29.6% 824 29.5%
Total
Group 2,899 3.7% 12.8% 10.2%
100.0% 2,795 100.0%
£ million
H1 2014 ∆ reported
∆ constant ∆ LFL
% group
H1 2013
% group N. America 1,878
2.1% 11.1%
10.4% 34.4% 1,840
34.5% United Kingdom
784 17.2%
17.2% 15.2% 14.3%
669 12.6% W. Cont. Europe
1,244 -1.1%
3.6% 2.6%
22.7% 1,258 23.6% AP, LA,
AME, CEE 1,563
0.2% 15.4% 8.7%
28.6% 1,560
29.3%
Total Group 5,469 2.7%
11.3% 8.7% 100.0% 5,327 100.0%
Net sales analysis
£ million
Q2 2014 ∆ reported
∆ constant ∆ LFL
% group
Q2 2013
% group N. America 851
-5.8% 3.6%
4.1% 33.9% 903
35.3% United Kingdom
349 8.2% 8.2%
6.5% 13.9%
322 12.6% W. Cont. Europe
548 -4.3%
0.8% -0.3% 21.9%
573 22.4% AP, LA, AME, CEE
761 0.1%
15.0% 7.5%
30.3% 760 29.7%
Total
Group 2,509 -2.0% 6.8% 4.4%
100.0% 2,558 100.0%
£ million
H1 2014 ∆ reported
∆ constant ∆ LFL
% group
H1 2013
% group N. America 1,678
-3.7% 4.8%
4.3% 35.0% 1,743
35.7% United Kingdom
665 8.4%
8.4% 6.9% 13.9%
613 12.5% W. Cont. Europe
1,052 -3.3%
1.3% 0.6%
22.0% 1,089 22.3% AP, LA,
AME, CEE 1,397
-3.0% 11.9% 5.5%
29.1% 1,439
29.5%
Total Group 4,792 -1.9%
6.4% 4.1% 100.0% 4,884 100.0%
Operating profit analysis (Headline
PBIT)
£ million
H1 2014 % margin
H1 2013 % margin N.
America 250 14.9%
255 14.6% United Kingdom
91 13.7%
85 13.9% W. Cont. Europe
98 9.3%
100 9.2% AP, LA, AME, CEE
183 13.1%
197 13.7%
Total Group 622
13.0% 637 13.0%
North America like-for-like net sales growth increased
4.1% in the second quarter, slightly down on the first quarter
growth of 4.4%, with a slight decline in the rate of growth in the
Group’s advertising and media investment management and healthcare
communications businesses, largely offset by stronger growth in the
Group’s data investment management, public affairs and public
relations and specialist communications businesses, which include
direct, digital and interactive.
United Kingdom net sales were up 6.5% like-for-like in
the second quarter, similar to the first quarter, with YTD growth
of 6.9%. There was continuing strong growth in the Group’s media
investment management businesses, with growth accelerating in the
Group’s direct, digital and interactive, public relations and
public affairs and specialist communications agencies, offset by
some softening in data investment management, healthcare
communications and branding & identity.
Western Continental Europe, which although very
challenged from a macro-economic point of view, maintained positive
growth in the second quarter, albeit at a slower rate, as it did in
the first quarter, with like-for-like revenue growth of 1.7%. The
Netherlands, Portugal, Spain and Turkey showed strong growth in the
second quarter but Austria, Belgium, Greece, Ireland, Italy and
Switzerland remain difficult. Net sales slipped back slightly in
the second quarter, down 0.3% compared with 1.7% growth in the
first quarter. France, Greece, Portugal, Spain and Turkey improved
over the first quarter, but Germany, the Netherlands, Denmark,
Norway, Belgium, Switzerland and Italy were slower. By sector,
advertising and media investment management improved over the first
quarter, offset by a slower rate of growth in the Group’s data
investment management, public relations and public affairs and
direct, digital and interactive businesses.
Asia Pacific, Latin America, Africa & the Middle East and
Central and Eastern Europe, improved significantly in the
second quarter, with like-for-like revenue growth of 11.9%, more
than double that of the first quarter growth of 5.2%, driven by
strong growth in Asia Pacific and Central and Eastern Europe. The
BRICs16 and Next 1117 parts of Asia
Pacific and the MIST18 showed strong growth. Net
sales growth also improved in the second quarter, with
like-for-like growth of 7.5% compared with 3.2% in the first
quarter, and the improvement in Asia Pacific driven largely by
gains in the Group’s media investment management, data investment
management and direct, digital and interactive businesses in
Greater China, India and Pakistan.
In Central and Eastern Europe, like-for-like net sales
were up almost 14% compared with 1% in the first quarter, with
double digit growth across several markets including Poland and the
Czech Republic. Russia also performed strongly despite the current
political tensions, but the Ukraine, understandably, saw continued
softness.
Due to the first half of 2014 being seasonally lower, as usual,
than the second half and also due to sterling’s strength, 29.1% of
the Group’s net sales came from Asia Pacific, Latin America, Africa
and the Middle East and Central and Eastern Europe, slightly down
on the same period last year, but up over 1.0 margin point compared
with the first quarter. This is against the Group’s revised
strengthened strategic objective of 40-45% over the next five
years.
Business sector review
The pattern of revenue and net sales growth also varied by
communications services sector and operating brand. The tables
below give details of revenue and net sales, revenue and net sales
growth by communications services sector, as well as the proportion
of Group revenues and net sales for the second quarter and first
half of 2014 and operating profit and operating margin by
communications services sector;
Revenue analysis
£ million
Q2 2014
∆ reported ∆ constant
∆ LFL
% group
Q2 2013
% group
AMIM19
1,302 12.2%
22.7% 19.4%
44.9% 1,161 41.5%
Data Inv. Mgt.20
611 -6.0%
1.7% 2.6%
21.1% 651 23.3%
PR & PA21
223 -5.6%
2.6% 2.8%
7.7% 236 8.5%
BI, HC & SC 22
763 2.0%
10.6% 4.9%
26.3% 747 26.7%
Total
Group 2,899 3.7% 12.8% 10.2%
100.0% 2,795 100.0%
£ million
H1 2014 ∆ reported
∆ constant ∆ LFL % group
H1 2013 % group
AMIM 2,391 9.0%
18.9% 16.4%
43.7% 2,193 41.2%
Data Inv. Mgt. 1,177
-5.0% 2.6% 1.8%
21.5% 1,238
23.2% PR & PA 435
-4.9% 2.7%
2.3% 8.0% 458
8.6% BI, HC & SC
1,466 1.9% 9.9%
5.0% 26.8%
1,438 27.0%
Total Group 5,469
2.7% 11.3% 8.7% 100.0% 5,327
100.0%
Net sales analysis
£ million
Q2 2014
∆ reported ∆ constant
∆ LFL % group
Q2 2013 % group AMIM
1,120 -0.9%
8.6% 6.1% 44.6%
1,129 44.1% Data Inv. Mgt.
436 -8.0%
-0.4% 1.7% 17.4%
474 18.5% PR & PA
221 -4.9% 3.4%
3.5% 8.8%
232 9.1% BI, HC & SC
732 1.2% 9.9%
3.8% 29.2%
723 28.3%
Total Group 2,509
-2.0% 6.8% 4.4% 100.0% 2,558
100.0%
£
million
H1 2014
∆ reported ∆ constant
∆ LFL % group
H1 2013 % group AMIM
2,118 -1.2%
7.8% 5.9% 44.2%
2,144 43.9% Data Inv. Mgt.
843 -6.3%
1.1% 1.2%
17.6% 899 18.4% PR &
PA 430 -4.5%
3.2% 2.7%
9.0% 451 9.2% BI,
HC & SC 1,401
0.8% 8.9% 3.8%
29.2% 1,390
28.5%
Total Group 4,792 -1.9% 6.4%
4.1% 100.0% 4,884 100.0%
Operating profit analysis
(PBIT)
£ million
H1 2014 % margin
H1 2013 % margin AMIM
312 14.7%
315 14.7% Data Inv. Mgt.
88 10.5%
93 10.4% PR & PA
65 15.0% 60
13.2% BI, HC & SC
157 11.2% 169
12.2%
Total Group 622
13.0% 637 13.0%
Advertising and Media Investment Management
As in the first quarter, advertising and media investment
management remains the strongest performing sector. Constant
currency net sales grew by 8.6% in the second quarter, an
acceleration over the 7.0% growth seen in the first quarter.
Like-for-like growth was 6.1%, a slight increase over the first
quarter growth of 5.7%. The rate of growth in the Group’s
advertising businesses was slower than the first quarter,
principally in North America and the United Kingdom, more than
offset by the increased rate of growth in the Group’s media
investment management businesses, principally in Asia Pacific as
noted above. Of the Group’s advertising networks, as in the first
quarter, Grey in particular, continued their strong performance,
especially in North America. Growth in the Group’s media investment
management businesses has been consistently strong over the last
three years and this has continued into the first half of 2014,
with constant currency net sales growth almost 12% for the first
half and like-for-like growth up over 10%.
The Group gained a total of £2.556 billion ($4.089 billion) in
net new business wins (including all losses and excluding
retentions) in the first half, compared to £2.613 billion ($4.180
billion) in the same period last year. Of this, J. Walter Thompson
Company (celebrating its 150th Anniversary year with a return to
its original name), Ogilvy & Mather Worldwide, Y&R, Grey
and United generated net new business billings of £431 million
($690 million). Also, out of the Group total, GroupM, the Group’s
media investment management company (which includes Mindshare, MEC,
MediaCom, Maxus, GroupM Search and Xaxis), together with
tenthavenue, generated net new business billings of £1.759 billion
($2.815 billion). This new business performance ranks top of the
class in all new business surveys in the first half, as in the last
two years.
On a reportable basis, net sales margins were flat at 14.7%,
reflecting the impact of the strength of sterling on high margin
markets, but up 0.3 margin points on a constant currency basis.
Data Investment Management
On a constant currency basis, data investment management net
sales decreased 0.4% in the second quarter, as a result of the sale
of the call centre business in the United States in April.
Like-for-like net sales were up 1.7% compared with 0.6% in the
first quarter. In the second quarter, all regions except the United
Kingdom and Western Continental Europe grew, with a significant
improvement in North America, Asia Pacific, Africa and Central
& Eastern Europe. The faster growing markets of Asia Pacific,
Latin America, Africa and the Middle East maintained the strong
growth seen in the first quarter, with like-for-like net sales up
over 6% in the first half. Constant currency net sales margins
improved strongly by 0.8 margin points, partly reflecting the
improved performance in North America and in the faster growing
markets and a minor benefit from restructuring.
Public Relations and Public Affairs
In constant currency, public relations and public affairs net
sales increased 3.4% in the second quarter, compared with 2.9% in
the first quarter. Like-for-like net sales were up 3.5%, a
significant improvement over the first quarter growth of 1.9%,
reflecting stronger growth in North America and the United Kingdom.
Burson-Marsteller, Cohn & Wolfe and the specialist public
relations and public affairs businesses performed particularly
well. Constant currency net sales margins improved by 1.9 margin
points and by 1.8 margin points on a reportable basis, with
Burson-Marsteller, Cohn & Wolfe and the specialist businesses
showing improved margins in the first half.
Branding and Identity, Healthcare and Specialist
Communications
At the Group’s branding and identity, healthcare and specialist
communications businesses (including direct, digital and
interactive) constant currency net sales grew strongly at 9.9% in
the second quarter, with like-for-like growth of 3.8%, similar to
the first quarter growth of 3.7%. On a like-for-like basis the
Group’s direct, digital and interactive and specialist
communications businesses performed strongly in the second quarter
with the Group’s branding and identity and healthcare agencies
slower. Like-for-like, digital revenues now account for almost 36%
of Group revenues and grew by 12.7% in the first half and net sales
by 7.7%. Constant currency net sales margins for this sector as a
whole were down 0.6 margin points, reflecting pressure in branding
and identity and higher severances.
Associates, Investments, People, Countries, Clients,
Horizontality
Including 100% of associates and investments, the Group has
annual revenues of over $24 billion and over 179,000 full-time
people in over 3,000 offices in 110 countries. The Group,
therefore, has access to an unparalleled breadth and depth of
marketing communications resources. It services 342 of the Fortune
Global 500 companies, all 30 of the Dow Jones 30, 68 of the NASDAQ
100 and 716 national or multi-national clients in three or more
disciplines. 451 clients are served in four disciplines and these
clients account for almost 53% of Group revenues. This reflects the
increasing opportunities for co-ordination between activities, both
nationally and internationally. The Group also works with 371
clients in 6 or more countries. The Group estimates that well over
a third of new assignments in the first half of the year were
generated through the joint development of opportunities by two or
more Group companies. Horizontality, or making sure our people in
different disciplines work together, is clearly becoming an
increasingly important part of client strategies, particularly as
they continue to invest in brand in slower-growth markets and both
capacity and brand in faster-growth markets.
Cash flow highlights
In the first half of 2014, operating profit was £531 million,
depreciation, amortisation and impairment £185 million, non-cash
share-based incentive charges £54 million, net interest paid £125
million, tax paid £134 million, capital expenditure £95 million and
other net cash outflows £3 million. Free cash flow available for
working capital requirements, debt repayment, acquisitions, share
re-purchases and dividends was, therefore, £413 million.
This free cash flow was absorbed by £222 million in net cash
acquisition payments and investments (of which £15 million was for
earnout payments with the balance of £207 million for investments
and new acquisitions payments) and £390 million in share
re-purchases, a total outflow of £612 million. This resulted in a
net cash outflow of £199 million, before any changes in working
capital and also reflects our strategic objectives of investing
£300-£400 million annually in acquisitions and investments and
increasing share buy-backs from 1-2% of the issued share capital to
2-3%.
A summary of the Group’s unaudited cash flow statement and notes
as at 30 June 2014 is provided in Appendix 1.
Acquisitions
In line with the Group’s strategic focus on new markets, new
media and data investment management, the Group completed 36
transactions in the first half; 20 acquisitions and investments
were in new markets and 29 in quantitative and digital. Of these,
13 were in both new markets and quantitative and digital.
Specifically, in the first six months of 2014, acquisitions and
increased equity stakes have been completed in advertising and
media investment management in Canada, the United Kingdom,
France, the Netherlands, Poland, Russia, Turkey, the Middle East,
South Africa, Peru, Australia, China, India and Vietnam; in data
investment management in Italy, the Netherlands, Romania,
Spain, the Kingdom of Saudi Arabia and the United Arab Emirates;
in public relations and public affairs in China; in
direct, digital and interactive in the United States, the
United Kingdom, China and Vietnam.
A further five acquisitions and investments were made in July
and so far in August, with two in advertising and media
investment management in Africa and India; two in data
investment management in the United Kingdom; and one in
direct, digital and interactive in the United States. Two
further acquisitions will be announced today, the first in media
investment management in France and the second in the United States
in data investment management.
Balance sheet highlights
Average net debt in the first six months of 2014 was £2.765
billion, compared to £3.113 billion in 2013, at 2014 exchange
rates. This represents a decrease of £348 million, continuing to
reflect improvements in the levels of working capital in the second
half of 2013 and also the benefit of converting the £450 million
Convertible Bond in mid-2013. On 30 June 2014 net debt was £2.957
billion, against £2.717 billion on 30 June 2013, an increase of
£240 million. The increased net debt figure reflects significant
incremental net acquisition spend of £116 million and incremental
share re-purchases of £257 million, more than offsetting the
relative improvement in working capital.
In July, the Group increased the size and extended the maturity
of its Revolving Credit Facilities from $1.2 billion and £475
million due November 2016 to $2.5 billion due July 2019.
Your Board continues to examine the allocation of its EBITDA of
£1.9 billion or over $3.0 billion, for the preceding twelve months
and substantial free cash flow of over £1.2 billion, or
approximately $2.0 billion per annum, also for the previous twelve
months, to enhance share owner value. The Group’s current market
value of £16.4 billion implies an EBITDA multiple of 8.7 times, on
the basis of the trailing 12 months EBITDA to 30 June 2014.
Including net debt at 30 June of £2.957 billion, the Group’s
enterprise value to EBITDA multiple is 10.3 times. The Group’s free
cash flow multiple is 13.2 times for the same period.
A summary of the Group’s unaudited balance sheet and notes as at
30 June 2014 is provided in Appendix 1.
Return of funds to share owners
Following the decision in June 2013 to increase the dividend
pay-out ratio of approximately 40% to 45% over the next two years
and this year’s strong first-half results, your Board raised the
interim dividend by 10%, a pay-out ratio in the first half of 40%.
This reflects the relative absolute size and weighting of the final
dividend.
During the first six months of 2014, 31.3 million shares, or
2.3% of the issued share capital, were purchased at a cost of £390
million and an average price of £12.49 per share.
Current trading
July net sales were up 2.8% like-for-like, against a strong
comparative growth rate in July 2013 of 4.1%. All regions and
sectors were positive, and showed a similar pattern to the first
half, albeit slightly slower. Cumulative like-for-like net sales
growth for the first seven months of 2014 is now 4.0%. The Group's
quarter 2 revised forecasts, having been reviewed at the parent
company level in the first half of August, indicate full year
like-for-like net sales growth of over 3%, similar to the quarter 1
revised forecast and with a stronger first half and similar second
half.
Outlook
Macroeconomic and industry context
Following the Group’s record year in 2013, 2014 has started
stronger with a similar pattern to the final quarter of 2013, and
with all geographies and sectors growing revenues and net sales on
both a constant currency and like-for-like basis. Like-for-like net
sales were up 4.1% in the first half compared with 3.8% in the
first quarter of 2014 and 4.3% in the fourth quarter of last year,
which together with quarter three were the strongest quarters of
last year. Our operating companies are still hiring cautiously and
responding to any geographic, functional and client changes in
revenues and net sales – positive or negative. On a constant
currency basis, operating profit is above budget and well ahead of
last year and the increase in the net sales margin is in line with
the Group’s full year target of a 0.3 margin point improvement.
Concerns still remain globally over the four, largely
geo-political, “grey swans” (known unknowns), with perhaps even six
now in the case of the United Kingdom. They include the continuing
fragility of the Eurozone, for example, with the recently
disappointing GDP growth, or lack of growth from Italy and France;
the prospects for the Middle East, now considerably worse than a
year ago; a Chinese or BRICs hard or soft landing, with most, if
not all suffering a slowdown in 2013, and which continued into the
first half of 2014; and, probably still most importantly, dealing
with the US deficit and a record $16 trillion of debt, together
with tapering, in the most effective way. In addition, although
more parochially, the political decisions in the United Kingdom on
Scottish devolution and Britain’s membership of the European Union,
add further uncertainty to the United Kingdom economy. Very
recently, all these concerns have been heightened by the emergence
of three, again largely geo-political, “black swans” (unknown
unknowns). First, during the World Economic Forum last January, the
re-emergence of Sino/Japanese tensions over the Diaoyu/Senkaku
Islands; secondly, the crisis in the Ukraine and the consequential
Russian sanctions; and, thirdly, the most recent terrible conflicts
in Iraq and Gaza. All in all, whilst clients may be more confident
than they were in September 2008, they broadly remain unwilling to
take further risks, particularly given so many political flash
points. They remain focussed on a strategy of adding capacity and
brand building in both fast growth geographic and functional
markets, like digital and containing or reducing capacity, perhaps
with brand building to maintain or increase market share, in the
mature, slow growth markets. In addition, in a sub-pre-Lehman trend
world, they understandably, but perhaps inadvisedly, remain
focussed, on achieving their profitability objectives by cutting
costs, rather than by growing the top-line. The recent surge of
merger and acquisition activity, although to some extent driven by
tax considerations, may reflect a concern that cost reduction
opportunities may be close to being exhausted and that growth by
acquisition may need to be tapped.
The pattern for 2014 looks very similar to 2013, perhaps with
slightly increased client confidence, enhanced by slightly stronger
global GDP growth forecasts. These forecasts reflect the
mini-quadrennial events of the Winter Olympics at Sochi, the FIFA
World Cup in Brazil (which did position perceptions of Brazil and
Latin America, overall positively, just as the Beijing Olympics did
for China, the World Cup did for South Africa and London 2012 did
for the United Kingdom) and the mid-term Congressional elections in
the United States. Forecasts of worldwide real GDP growth still
hover around 2.7%, with inflation of 2.3% giving nominal GDP growth
of around 5.0% for 2014, a percent or so increase on 2013, although
they have been reduced recently and may be reduced further in due
course. Advertising as a proportion of GDP should at least remain
constant overall, although it is still at relatively depressed
historical levels, particularly in mature markets, post-Lehman and
advertising should grow at least at a similar rate as GDP, buoyed
by incremental branding investments in the under-branded faster
growing markets. Although both consumers and corporates seem to be
increasingly cautious and risk averse, they should continue to
purchase or invest in brands in both fast and slow growth markets
to stimulate top line sales growth. Merger and acquisition activity
may be regarded as an alternative way of doing this, particularly
funded by cheap long-term debt and for tax inversion reasons, but
we believe clients may ultimately regard this as a more risky way
than investing in marketing and brand and hence growing market
share, particularly given the variability or flexibility of
marketing spend.
All in all, however, on a reportable basis, 2014 looks likely to
be another demanding year, as a strong United Kingdom pound and
weak faster growth market currencies continue to take their toll on
our reported results. But, if budgets and quarter two revised
forecasts are met, 2014 will be another strong year, as the first
half results demonstrate. Current nominal worldwide GDP forecasts
for 2015 indicate a similar growth rate at around 5.4%. This
suggests that 2015 should be another good year for our industry,
despite the absence of any mini- or maxi-quadrennial events.
In addition, it is particularly pleasing to report continuing
progress for the Group’s creative and effectiveness excellence with
the award of the Cannes Lion to WPP for the most creative Holding
Company for the fourth successive year since the award’s inception
and another to Ogilvy & Mather Worldwide for the third
consecutive year as the most creative agency network. In another
rare occurrence in our industry, Grey was named Global Agency of
the Year 2013 by both US trade magazines Ad Age and Adweek. For the
third consecutive year, WPP was also awarded the EFFIE as the most
effective Holding Company.
Financial guidance
For 2014, reflecting the first half net sales growth and quarter
2 revised forecasts:
- Like-for-like net sales growth of over
3.0%
- Target operating margin to net sales
improvement of 0.3 margin points on a constant currency basis in
line with full year margin target
In 2014, our prime focus will remain on growing revenues and net
sales faster than the industry average, driven by our leading
position in the new markets, in new media, in data investment
management, including data analytics and the application of
technology, creativity and horizontality. At the same time, we will
concentrate on meeting our operating margin objectives by managing
absolute levels of costs and increasing cost flexibility, in order
to adapt our cost structure in case of significant market changes.
The initiatives taken by the parent company in the areas of human
resources, property, procurement, information technology and
practice development continue to improve the flexibility of the
Group’s cost base. Flexible staff costs (including incentives,
freelance and consultants) remain close to historical highs of
around 6.5% of revenues or 7.4% of net sales and continue to
position the Group extremely well should current market conditions
deteriorate.
The Group continues to improve co-operation and co-ordination
among its operating companies in order to add value to our clients’
businesses and our people’s careers, an objective which has been
specifically built into short-term incentive plans. We have, in
addition, decided that a significant proportion of operating
company incentive pools will be funded and allocated on the basis
of Group-wide performance this year and over the coming years. This
will stimulate co-operative behaviour even more. Horizontality has
been accelerated through the appointment of 40 global client
leaders for our major clients, accounting for over one third of
total revenues in 2013 of $17 billion and of 16 country and
sub-regional managers already covering 50 of 110 countries in a
growing number of test markets and sub-regions. Emphasis has been
laid on the areas of media investment management, healthcare,
sustainability, government, new technologies, new markets,
retailing, sport, shopper marketing, internal communications,
financial services and media and entertainment. The Group continues
to lead the industry, in co-ordinating investment geographically
and functionally through parent company initiatives and winning
Group pitches. For example, the Group has been very successful in
the recent wave of consolidation in the pharmaceutical and shopper
marketing industries and the resulting "team" pitches and a number
of others, which combined creative and media assignments.
Our business remains geographically and functionally well
positioned to compete successfully and to deliver on our long-term
targets:
- Revenue and net sales growth greater
than the industry average
- Improvement in net sales margin of 0.3
margin points or more, excluding the impact of currency, depending
on net sales growth and staff cost to net sales ratio improvement
of 0.2 margin points or more
- Annual headline diluted EPS growth of
10% to 15% per annum delivered through revenue growth, margin
expansion, acquisitions and share buy-backs
To access WPP's 2014 interim results financial tables, please
visit: http://www.wpp.com/investor
This announcement has been filed at the Company Announcements
Office of the London Stock Exchange and is being distributed to all
owners of Ordinary shares and American Depository Receipts. Copies
are available to the public at the Company’s registered office.
The following cautionary statement is included for safe harbour
purposes in connection with the Private Securities Litigation
Reform Act of 1995 introduced in the United States of America. This
announcement may contain forward-looking statements within the
meaning of the US federal securities laws. These statements are
subject to risks and uncertainties that could cause actual results
to differ materially including adjustments arising from the annual
audit by management and the Company’s independent auditors. For
further information on factors which could impact the Company and
the statements contained herein, please refer to public filings by
the Company with the Securities and Exchange Commission. The
statements in this announcement should be considered in light of
these risks and uncertainties.
1 Percentage change in reported sterling 2 Percentage change
at constant currency rates 3 Headline earnings before interest,
tax, depreciation and amortisation 4 Headline profit before
interest and tax 5 Headline profit before interest and tax, as a
percentage of net sales 6 Margin points 7 Diluted earnings per
share based on headline earnings 8 Diluted earnings per share based
on reported earnings 9 Percentage change at constant currency
exchange rates 10 Like-for-like growth at constant currency
exchange rates and excluding the effects of acquisitions and
disposals 11 Short and long-term incentives and the cost of
share-based incentives 12 Excludes direct costs, goodwill
impairment, amortisation and impairment of acquired intangibles,
investment gains and write-downs, gains on re-measurement of equity
interests on acquisition of controlling interest and restructuring
cost s 13 Percentage change at constant currency rates 14
Like-for-like growth at constant currency exchange rates and
excluding the effects of acquisitions and disposals 15 Asia
Pacific, Latin America, Africa & Middle East and Central &
Eastern Europe 16 Brazil, Russia, India and China (accounting for
over $1.3 billion revenues, including associates, in the first
half) 17 Bangladesh, Egypt, Indonesia, South Korea, Mexico,
Nigeria, Pakistan, Philippines, Vietnam and Turkey - the Group has
no operations in Iran (accounting for over $430 million revenues,
including associates, in the first half) 18 Mexico, Indonesia,
South Korea and Turkey (accounting for over $325 million revenues,
including associates, in the first half) 19 Advertising, Media
Investment Management 20 Data Investment Management 21 Public
Relations & Public Affairs 22 Branding and Identity, Healthcare
and Specialist Communications
WPPSir Martin Sorrell, Paul Richardson, Chris Sweetland, Feona
McEwan, Chris Wade+44 20 7408 2204orKevin McCormack, Fran
Butera+1-212-632-2235orBelinda Rabano, +86 1360 1078
488www.wppinvestor.com
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