NEW YORK, March 23, 2016 /PRNewswire/
-- Burson-Marsteller, a leading global strategic
communications and public relations firm, today announced a new
offering focused on helping organizations take full advantage of
the benefits associated with closing the gender gap and creating
more opportunities for women to rise as leaders. Burson-Marsteller
Advantage Women builds on increasing demand from current and
prospective clients to develop powerful communications strategies
to promote the value of gender balance in the workplace.
Burson-Marsteller is introducing this new offering as companies,
governments, nonprofits and other organizations seek to balance
gender roles in the workplace. Burson-Marsteller Advantage Women
will help organizations in every industry develop and implement
effective communications strategies related to gender parity.
"The role of women across every sector is growing dramatically,
as it should," said Donald A. Baer,
Worldwide Chair and CEO, Burson-Marsteller. "In managing change
within their organizations, in reaching out to all their
stakeholders and in building strong reputations, all companies and
other entities are increasingly communicating with and about women,
and Burson-Marsteller Advantage Women builds on our
well-established, deep expertise on all these fronts."
Burson-Marsteller Advantage Women has three core components:
- Change – Change communications programs that help all
levels of leadership recognize the importance of women in executive
roles and gender balance across the workplace
- Reputation – Internal and external campaigns to
demonstrate an enterprise's understanding of and commitment to
improving and enhancing the role of women, including executive
communications strategies
- Marketing – Campaigns that reach women audiences as
consumers, decision-makers and influencers
Burson-Marsteller's research and data analytics capabilities,
through sister company Penn Schoen Berland and Burson-Marsteller
StudioB, are powerful components of Burson-Marsteller Advantage
Women that will be used to develop evidence-based campaigns.
This includes activities such as internal audits, perception
analyses and research and message testing on women audiences to
develop compelling, cutting-edge content to support
campaigns.
"This is an exciting time for those of us who are committed to
expanding opportunities for women," said Karen Hughes, Worldwide Vice Chair,
Burson-Marsteller. "Momentum is building for companies to increase
their efforts and every CEO, board and leadership team will need to
work to improve diversity in their organizations and better engage
and connect with women. Burson-Marsteller Advantage Women is a
response to clients and prospects that recognize the business and
social benefits of greater diversity and want internal and external
programs to better galvanize the power of women leaders and
consumers."
"More and more data show the business benefit to companies and
boards that promote women leaders and have a commitment to
diversity," added Katarina Wallin Bureau, COO, Burson-Marsteller Europe, Middle East & Africa (EMEA). "Communications play a key role
in building this competitive advantage. We have developed an
offering that brings together our communications experts from
across business sectors to develop strategies for organizations to
address gender parity and women's leadership initiatives."
Burson-Marsteller Advantage Women Global Leadership
Team
Karen Hughes, Worldwide Vice
Chair
Prema Sagar, Vice Chair,
Burson-Marsteller, Asia-Pacific
& Principal/Founder, Genesis
Burson-Marsteller
Robyn de Villiers, Chair and CEO,
Africa
Margaret Key, CEO, Asia-Pacific
Claudia Adriasola, COO,
Latin America
Katarina Wallin Bureau, COO, EMEA
Nicole Cornish, COO, U.S.
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global
strategic communications and public relations firm. It provides
clients with strategic thinking and program execution across a full
range of public relations, public affairs, reputation and crisis
management, advertising and digital strategies. The firm's seamless
worldwide network consists of 73 offices and 85 affiliate offices,
together operating in 110 countries across six continents.
Burson-Marsteller is a part of Young & Rubicam Group, a
subsidiary of WPP (NASDAQ: WPPGY), the world's leader in
communications services. For more information, please visit
www.burson-marsteller.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/burson-marsteller-introduces-burson-marsteller-advantage-women-300240475.html
SOURCE Burson-Marsteller