NEW YORK, May 19, 2017 /PRNewswire/ -- Building on a
long tradition of pro bono work to better the world, for its
100th year anniversary, Grey has partnered with UNICEF
to help improve the lives of children around the world. Together
they will create the UNICEF + Grey Global Kids Council for
mentorship and marketing initiatives and, more immediately, a
back-to-school pro bono campaign, launching in the fall.
The UNICEF + Grey Global Kids Council is a nod to Grey's
longstanding Global Creative Council that comes together each year
to discuss work. The kids version will comprise young people from
six countries across six continents – the USA, The
Netherlands, South Africa,
Brazil, India and Turkey – paired with Grey global offices as
they are trained in the fundamentals of marketing, offering them
knowledge and resources to create meaningful change and rally
around children's causes in their countries, in preparation for
World Children's Day on November 20,
2017.
"Grey has always been an agency that values diversity of
experiences and ideas using our colorful minds for the greater
good, and we are honored to formalize a partnership with UNICEF to
continue that tradition," said Grey's Global President,
Michael Houston. "Diversity is
borderless, and knows no bounds, and it's this philosophy that we
hope to instill in these children – empowering them to make an
impact on the world as their unique perceptions and perspectives
will help to achieve both local and global insights to problems
facing youth today, and ideas for how to solve them."
To highlight and support UNICEF's work to ensure that every
child has access to education, Grey will create a back-to-school
pro bono campaign launching in late summer. The campaign will aim
to educate and fundraise for UNICEF's programs to put children
first. This integrated marketing movement will combine the
organization's channels and resources with Grey's creative
expertise around a key moment for many families.
"This partnership speaks to some of the core ideas that UNICEF
USA has worked to support for more
than 70 years – kids helping their peers around the world and
empowering the next generation of global citizens – along with
shared ideals around creative problem solving and using global
reach to support local communities," said Caryl Stern, President and CEO, UNICEF
USA. "This new partnership model
allows kids the valuable opportunity to improve their lives and
shape their futures - we can't wait to see the results."
About Grey
Grey is the
advertising network of Grey Group, which is led by James R. Heekin III, Chairman and CEO. Grey
Group ranks among the largest global communications companies. Its
parent company is WPP (NASDAQ : WPPGY). Under the banner of
"Grey Famously Effective Since 1917," the agency serves a blue-chip
roster of many of the world's best known companies: Procter &
Gamble, GlaxoSmithKline, Kellogg's, Pfizer, Canon, NFL, Boehringer
Ingelheim, Marriott Hotels & Resorts, Nestlé, Papa John's and
T.J. Maxx. Grey was named ADWEEK's
"Global Agency of the Year" for 2015. (www.grey.com)
About UNICEF
UNICEF promotes the rights and wellbeing
of every child, in everything we do. Together with our partners, we
work in 190 countries and territories to translate that commitment
into practical action, focusing special effort on reaching the most
vulnerable and excluded children, to the benefit of all children,
everywhere. (www.unicef.org)
Contact:
Owen Dougherty
212-546-2551
owen.dougherty@grey.com
Ryan Hallett
212-546-2598
ryan.hallett@grey.com
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SOURCE Grey