BP Appoints WPP as Its Preferred Global Partner
09 Maggio 2018 - 4:32PM
Business Wire
Team Energy launches with fully integrated,
next-generation marketing services model
BP has selected WPP (NYSE: WPP) as its preferred partner to
provide marketing communication services for its Corporate, Fuels
and Castrol businesses globally.
The decision is the culmination of a thorough competitive review
process which began in mid 2017.
WPP’s Team Energy, created specifically for BP, will provide
services including advertising, media investment management,
digital media, marketing communication and branding services,
public relations and brand research – drawing on talent and
expertise from agencies such as VML, Ogilvy, Mindshare, Grey,
Essence, SocialLabs and Landor.
As part of an innovative new approach, Team Energy includes a
flexible media model for BP – EnergyMedia – that combines talent
from across WPP agencies such as Mindshare, Essence, Neo and
POSSIBLE and matches global buying power with unparalleled
specialist skills in programmatic, search and ecommerce.
Team Energy will be located in London with hub office locations
around the world to support BP’s diverse business globally.
Geoff Morrell, Group Head of Communications & External
Affairs at BP, said: “BP has enjoyed a highly successful
relationship with WPP and we appreciate their exceptional
partnership throughout the last 20 years. This has led to some
iconic work – not least the development of BP’s Helios logo and a
series of award-winning advertising campaigns. As we enter the
third decade of our relationship, we have agreed on a completely
new way of working to enable easy access to the best talent and
ideas that WPP has to offer. We are excited by the possibilities
this creates.”
Andrew Scott, Chief Operating Officer at WPP, said: “As
long-term partners to BP, we are delighted to begin a new chapter
of our relationship. To help BP meet its needs we’ve created a
purpose-built team that brings together hand-picked talent and
expertise from across WPP. Our bespoke vision for BP is a clear
demonstration of how we see the future – delivering agile,
responsive and impactful services that drive results and help
realise the client’s growth ambitions.”
About WPP
WPP is the world leader in communications services. The Group
provides a comprehensive range of services including digital,
ecommerce and shopper marketing; advertising & media investment
management; data investment management; public relations &
public affairs; brand consulting; health & wellness
communications; and specialist communications.
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version on businesswire.com: https://www.businesswire.com/news/home/20180509005882/en/
WPPChris Wade, +44 (0)20 7318 0136Group Communications
Directorchris.wade@wpp.com
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