WPP Creates New Brand Experience Agency VMLY&R
26 Settembre 2018 - 1:15PM
Business Wire
WPP (NYSE: WPP) today announced the creation of a new agency,
VMLY&R, uniting two leading brands to deliver a contemporary,
fully integrated digital and creative offering to clients on a
global scale.
VMLY&R’s proposition will combine brand experience and brand
advertising, drawing on the complementary expertise of VML and
Y&R to create connected brands that drive value for
clients.
The new agency will be led by Global Chief Executive Officer Jon
Cook, who is currently Global CEO of VML. Jon will report to Mark
Read, Chief Executive Officer of WPP. David Sable, former Global
CEO of Y&R, will continue to support Jon, VMLY&R and its
clients as Non-Executive Chairman as he transitions to a new role
in WPP.
Y&R is one of the industry’s iconic agencies, known for
building many of the Fortune 500’s biggest brands. Its renowned
strategic approach, married with innovation and creative talent,
has led to some of the most famous and culturally transformative
campaigns around the world. Y&R developed the world’s first and
largest brand management tool, its proprietary BrandAsset Valuator,
which fuels both strategic and creative decisions with data and
insights. The agency’s work has consistently driven the bottom line
for its clients and is continuously recognized at every major
awards festival, including Cannes, D&AD, the Effies and The One
Show.
VML has established itself as one of the most forward-looking
agencies in today’s marketplace – blending award-winning creativity
with deep expertise in digital marketing. The agency has been
recognized at all international creative award shows, including
being named Entertainment Agency of the Year for two years in a row
at the Cannes Lions International Festival of Creativity; has been
noted as a digital leader by Forrester and Gartner; and was one of
the first agencies to be certified by the 3% Movement, an
organization that champions female creative leadership, diversity
and inclusion.
Mark Read said: “VMLY&R will be a powerful brand experience
offering and a core agency brand for WPP. VML and Y&R have
distinct and complementary strengths spanning creative, technology
and data services that make them a perfect match. This is an
important step as we build a new, simpler WPP that provides clients
with a fully integrated offering and easy access to our wealth of
talent and resources.”
Jon Cook, Global Chief Executive Officer, VMLY&R, said: “I’m
thrilled for the VMLY&R team as we start this journey together
and harness the best of each agency to deliver culturally relevant
world-class work. The landscape of our industry is changing
rapidly, and we are committed to being an invaluable partner to
CMOs around the world. I look forward to leading this unprecedented
unification of two exceptional agencies.”
David Sable said: “VMLY&R has been nearly 18 years in the
making as we have worked to build two successful brands and develop
partnerships together with clients such as Colgate-Palmolive, Dell
and the U.S. Navy. I’m proud of this pinnacle moment as we are now
able to provide clients one robust, seamless offering. I look
forward to supporting Jon and our VMLY&R client partners as I
take on my new role within WPP.”
VMLY&R will be an agency of more than 7,000 people, and one
of WPP’s principal brands. It will be fully operational in early
2019.
About WPP
WPP is the world leader in communications services. The company
provides a comprehensive range of services including digital,
ecommerce and shopper marketing; advertising and media investment
management; data investment management; public relations and public
affairs; brand consulting; health and wellness communications; and
specialist communications. www.wpp.com
About VMLY&R
VMLY&R is a global marketing agency with more than 7,000
employees worldwide with principal offices in Kansas City, London,
New York, São Paulo, Shanghai, Singapore and Sydney. VMLY&R
works with client partners including Colgate-Palmolive, Danone,
Dell, Ford, Office Depot, PepsiCo, Pfizer and Wendy’s.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180926005396/en/
WPPKevin McCormack,
+1-212-632-2239kevin.mccormack@wpp.comorVMLY&RJamie Dierking,
+1-816-218-1966jamie.dierking@vml.com
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