By Nick Kostov

Ford Motor Co. has appointed Omnicom Group Inc.'s BBDO as its lead creative agency, following a competitive review.

The news is a setback for WPP PLC, which counts Ford as a top client, and comes a few weeks after the ad holding firm named a new chief executive. Ford began re-evaluating its marketing model months ago, including its relationship with WPP, which had created a dedicated agency called GTB to service the car marker.

Following the review, Wieden + Kennedy has also been named as a "creative and innovation partner" for specific projects, Ford said.

WPP will continue to work with Ford on its media planning, media buying, shopper and performance marketing, website development and customer relationship marketing.

As part of the changes, the auto maker said it would also create more than 100 new in-house marketing positions. Ford said its new global marketing approach is expected to yield $150 million in cost savings annually.

Write to Nick Kostov at Nick.Kostov@wsj.com

(END) Dow Jones Newswires

October 08, 2018 14:47 ET (18:47 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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