BCW Brings on Terry Neal as Executive Vice President, Managing Director, Public Affairs & James Cook as Executive Vice Presid...
08 Ottobre 2018 - 11:13PM
Business Wire
BCW (Burson Cohn & Wolfe), a leading global communications
agency, today announced the addition of top public affairs and
technology experts to its U.S. team: Terry Neal has joined the firm
as Executive Vice President, Managing Director, Public Affairs and
James Cook has joined as Executive Vice President, Managing
Director, New York Technology. Neal is based in Washington, D.C.
and Cook is based in New York.
“Terry and James represent the high caliber of talent that BCW
attracts, which makes us such a powerful partner to our clients,”
said Chris Foster, President, North America, BCW. “Both Terry and
James are world-class counselors with deep experience working with
Fortune 100 clients and developing integrated communications
solutions that make an impact on clients’ bottom lines. I am
confident that Terry’s background in journalism and his expertise
in advising on policy and regulatory matters, and James’s global
perspective and track record in building business, will be of
enormous value to our clients.”
Neal has more than two decades of experience in media, advocacy
and strategic communications, managing multi-platform campaigns for
clients spanning the automotive, consultancy, energy, financial and
technology industries. He also is a veteran crisis counselor,
having advised government agencies and sovereign nations on their
communications needs. Before joining BCW, he ran his own
consultancy, Neal Communication Strategies, LLC, and served with
The Podesta Group, Fannie Mae, CGI Federal, Light Squared and Hill
+ Knowlton Strategies. Neal began his career in the media, as a
national political reporter, columnist and editor at The Washington
Post, Miami Herald and Fort Lauderdale Sun-Sentinel. As a newspaper
reporter, Neal had more than 2,000 published bylines and more than
200 television appearances across CNN, MSNBC, NBC and PBS.
Cook has more than 20 years of experience working both in
agencies and in-house, creating and implementing integrated
communications strategies for consumer, corporate and technology
companies ranging from early stage start-ups to large
multinationals. He has extensive expertise in devising, planning
and implementing global, North America, Asia, UK and pan-European
communications campaigns, including management and coordination of
a network of global / regional agencies. Cook joined BCW from
Edelman where he led Revere NY, Edelman’s in-house technology
boutique, where he doubled revenue in one year. Cook also led the
Artificial Intelligence Center of Excellence in Edelman’s New York
office. Before that he spent eight years with Edelman in Beijing
and Singapore, running their respective technology practices.
Earlier in his career he held senior roles with MSL in Toronto and
Weber Shandwick in Beijing, Toronto and London driving double-digit
revenue growth in each role.
About BCW
BCW is one of the world’s largest full-service global
communications agencies. Founded by the merger of Burson-Marsteller
and Cohn & Wolfe, BCW delivers digitally and data-driven
creative content and integrated communications programs grounded in
earned media and scaled across all channels for clients in the B2B,
consumer, corporate, crisis management, CSR, healthcare, public
affairs and technology sectors. BCW is a part of WPP (NYSE: WPP),
the world's leader in communications services. For more
information, visit www.bcw-global.com.
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Media Contact:BCWCatherine Sullivan,
212-798-9501Catherine.Sullivan@bm.com
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