Whirlpool EMEA Appoints WPP Its EMEA Communications Partner
01 Settembre 2020 - 6:00PM
Business Wire
Whirlpool EMEA has selected WPP (NYSE: WPP) as its strategic
communications partner across 29 EMEA countries, effective from
January 2021.
WPP will support Whirlpool MDA business objectives with an
international, integrated team based in Milan, drawing on talent
from across the EMEA region, including Wunderman Thompson,
VMLY&R, m/Six, BCW (Burson Cohn & Wolfe), Geometry, Hogarth
and AKQA. The integrated team will help Whirlpool strengthen its
comprehensive portfolio of world-leading home appliance brands and
products.
Whirlpool’s decision to consolidate its creative, ATL, BTL, PR,
shopper and digital marketing for all its EMEA brands – KitchenAid,
Whirlpool, Hotpoint, Bauknecht, Indesit and Privileg – follows a
highly competitive nine-month pitch process among six global
networks. The aim of the pitch was to identify a partner that could
effectively leverage synergies across its international network to
elevate Whirlpool’s brands and create leading consumer experiences
across all touchpoints of the consumer journey.
Gilles Morel, President EMEA and Executive VP Whirlpool
Corporation, said: “As we continue to evolve Whirlpool’s
consumer-oriented marketing and communications approach in EMEA, we
sought a strong partnership that is based on a deep understanding
of our business and passion for our brands. We were impressed by
WPP’s commitment to develop the right team for a long-term
partnership and are confident their creativity and determination
will strengthen our brands through a fully-integrated strategy for
growth.”
Laurent Ezekiel, Chief Marketing & Growth Officer for
WPP, said: “Whirlpool’s challenge was to develop a
best-in-class integrated team that could transform their business
through creativity. Creative transformation is at the heart of our
model and WPP’s strength lies in our ability to bring the very best
talent together to help clients engage consumers. We are delighted
to have the opportunity to build on our current relationship with
Whirlpool to deliver on its vision for long-term growth as its
strategic communications partner in EMEA.”
***
Whirlpool Corporation (NYSE: WHR) is the world’s leading
kitchen and laundry appliance company, with approximately $20
billion in annual sales, 77,000 employees and 59 manufacturing and
technology research centers in 2019. The company markets Whirlpool,
KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir,
Indesit and other major brand names in nearly every country
throughout the world. Additional information about the company can
be found at whirlpoolcorp.com or find us on Twitter at
@WhirlpoolCorp.
WPP is a creative transformation company. We use the
power of creativity to build better futures for our people, clients
and communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20200901005854/en/
WPP Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44
(0)7876 005 489 niken.wresniwiro@wpp.com
Whirlpool EMEA Edda Laudi, Whirlpool
edda_laudi@whirlpool.com
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