WPP Named a Leader in Commerce Services
22 Marzo 2021 - 7:55PM
Business Wire
Report cites WPP’s strength and higher client
satisfaction in commerce strategy, emerging commerce touchpoints
and commerce experiences compared to other providers evaluated
WPP (NYSE: WPP) has been named a Leader among commerce services
providers by Forrester Research, Inc.
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks
the 14 most significant commerce providers as Leaders, Strong
Performers, Contenders or Challengers against their current
offering, strategy and market presence. The report suggests that
“companies seeking help with their commerce transformation should
look for service providers that: offer a full set of services
including commerce strategy and implementation… have expertise and
capacity in their commerce platform – or headless architecture…
[and that] focus on their industry region.”
Following the rapid growth of ecommerce and the digitisation of
services due to the pandemic, the demand for agile, full-service
partners has increased from companies that require omnichannel
expertise to support commerce transformation or to adapt existing
business strategies around evolving customer needs.
The Forrester report states, “WPP leads with strategy and
implementation as well as in Amazon and social selling.” The report
gave WPP full scores in the criteria of: global or multibusiness
unit commerce architectures; emerging commerce touchpoint services;
commerce experiences supporting services; privacy and compliance;
programme management; vision; and partner ecosystem.
WPP employs 13,500 commerce services experts across the world,
working for clients including Nike, Target and Unilever, across a
range of sectors such as retail, consumer products and automotive.
With large commerce presences in North America, Europe, and Asia
Pacific, WPP has prioritised its integrated commerce offering,
including social selling, Amazon marketplace strategy, and expanded
into Latin America.
The Forrester report notes, “Compared with other providers we
evaluated, WPP shows strength and higher client satisfaction in
commerce strategy services, emerging commerce touchpoint services,
commerce experiences supporting services, and programme management…
WPP is a good fit for companies seeking a global omnichannel
commerce partner with expertise in helping clients navigate and
monetise emerging channel options.”
Mark Read, CEO of WPP, said: “WPP’s strength and
strategic capability in commerce has enabled our clients to change
their business models at pace, sell online, and grow despite the
challenging environment. We now work with 76 of our top 100 clients
on ecommerce, and we believe the recognition of WPP as a leader in
commerce services further strengthens our position as the global
omnichannel partner of choice.”
Stephan Pretorius, Chief Technology Officer of WPP, said: “WPP
designs, builds and manages client sites that handle more than $30
billion of online transactions annually, including $10 billion on
Amazon and TMALL. With 13,500 commerce experts globally covering
everything from commerce media to social commerce, commerce
platform development, marketplace management and shopper marketing,
brands recognise our strength as strategic partners who can help
them navigate the complex commerce landscape.”
WPP works in collaboration with its partners across all major
commerce technology platforms including Adobe, Amazon, Alibaba,
Salesforce, SAP, Shopify and Sitecore.
Further information
Download a full copy of the report here, and find out more about
how WPP’s investment in commerce capability has helped clients to
navigate consumers’ needs in the evolving landscape.
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210322005733/en/
Niken Wresniwiro, WPP +44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com
Martina Suess, WPP +1 917 456 5049 martina.suess@wpp.com
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