NEW YORK, April 21, 2021 /PRNewswire/ -- Massachusetts
Mutual Life Insurance Company (MassMutual) today announced that it
has chosen Grey as its new lead creative agency of record,
following a competitive 4-week review.
MassMutual recently redesigned a future-forward marketing model
and, as a part of doing so, embarked on finding a new creative
partner (in the middle of the pandemic).
"Grey showed us what I believe all marketing leaders are hungry
for: the power of proprietary data-driven rigor sitting within a
creative agency. Their ability to intertwine the research to
influence creative showed us a unique approach to find a voice
in our category, which frankly can be a challenge," said
Jennifer Halloran, MassMutual Head of Marketing and Brand. "We
had immediate chemistry with their team and were impressed with
their deep bench of experience, flexible way of working, and of
course, their consistent portfolio of work for clients such as
Gillette and Volvo. We can't wait to get started
together."
Grey's flagship New
York headquarters will lead the business and be responsible
for brand advertising, strategy, and integrated marketing efforts
across channels.
"We learned a lot about the team at MassMutual
simply by how they conducted this review, so it's easy
to see why they are consistently ranked among the
world's most admired companies," said Cory Berger, Global CMO of
Grey. "We're thrilled to add this
iconic brand to the Grey family and look forward to partnering with
Jennifer and her team to enhance their growth and success in the
years ahead."
The win is part of a strong recent new business performance for
the Grey network that includes assignments from Procter &
Gamble, Netflix, Pfizer, Adidas, Medtronic, Nestle' and
YouTube.
About Grey
Grey, the global communications network, is
part of AKQA Group. Its parent company is WPP (NYSE: WPP).
Under the banner of "Grey Famously Effective " the agency serves a
blue-chip roster of many of the world's best known
companies: Procter & Gamble, Google, Volvo, Amazon,
GlaxoSmithKline, Kellogg's, Netflix, the NBA, Pfizer, YouTube,
Canon, Marriott Hotels & Resorts, Discover Financial, Nestlé,
Applebee's and T.J. Maxx. In recent years, Grey has been named
ADWEEK'S "Global Agency of the Year" twice; ADVERTISING AGE's
"Agency of the Year" and CAMPAIGN magazine's "Global Network of the
Year" in recognition of its creative and business performance
(www.grey.com).
About MassMutual
MassMutual is a leading mutual life insurance company that is run
for the benefit of its members and participating policy owners.
Founded in 1851, the company has been continually guided by one
consistent purpose: we help people secure their future and protect
the ones they love. With a focus on delivering long-term value,
MassMutual offers a wide range of protection, accumulation, wealth
management, and retirement products and services. For more
information, visit www.massmutual.com.
Contact: Owen J. Dougherty
Owen.dougherty@grey.com
212-535-2063
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SOURCE Grey