WPP to Acquire Marketing Technology Leader Bower House Digital
30 Giugno 2022 - 2:30PM
Business Wire
WPP (NYSE: WPP) today announces it has agreed to acquire the
business of Bower House Digital, a leading marketing technology
services agency located in Australia.
Bower House Digital will join Ogilvy’s global network, further
strengthening its ability to deliver technology-driven marketing
solutions for clients. Founded in 2017 by Bryan Dobson and Meg
Quinn, it employs approximately 80 people across Australia and the
Asia Pacific region.
The agency designs, builds and deploys digital experiences for
clients including Aesop, Bunnings, Bupa, Target and Myer. It
specialises in implementing Salesforce Marketing Cloud solutions
and was awarded Salesforce’s APAC Growth Partner of the Year in
2021.
The acquisition is aligned with WPP’s accelerated growth
strategy and focused M&A approach to build on existing digital
experience capabilities. Over the past decade, WPP has grown into a
global Platinum Salesforce partner with more than 7,000
practitioners across Marketing, Commerce, Experience, Loyalty,
Analytics, Service and Sales Clouds.
Rose Herceg, WPP President, Australia and New Zealand,
said: “Companies are seeking one integrated communications
solution that combines creativity, technology and data. Bower House
Digital’s knowledge in marketing technology will further strengthen
our digital expertise in Australia and New Zealand. I’m excited to
welcome the Bower House Digital team and clients to WPP.”
Andy Main, Global Chief Executive Officer at Ogilvy,
added: “Bower House Digital has a dynamic team of experts with
a track record of delivering truly personalised digital experiences
for some of the world’s most recognisable brands. We look forward
to driving impact and fueling growth for our clients by scaling
Bower House Digital’s capabilities at the intersection of
creativity, consultancy, production and operational services across
our global network.”
Bryan Dobson and Meg Quinn, Bower House Digital Co-founders,
said: “Joining WPP and Ogilvy’s global network represents the
next stage in our growth. We are so proud of what our company has
achieved, the culture we have created and the team we have
assembled over the past five years. Fusing our digital marketing
knowledge with the creative powers of Ogilvy will build even bigger
and better opportunities for our people and clients.”
About WPP
WPP is the creative transformation company. We use the power of
creativity to build better futures for our people, planet, clients
and communities. For more information, visit www.wpp.com.
About Ogilvy
Ogilvy inspires brands and people to impact the world. We have
been creating iconic, culture-changing, value-driving ideas for
clients since David Ogilvy founded the company in 1948. We continue
building on that rich legacy through our borderless
creativity—operating, innovating, and creating at the intersection
of talent and capabilities. Our experts in Advertising, Experience,
Public Relations, Health, and Consulting work fluidly across 131
offices in 93 countries to bring forth world-class creative
solutions for our clients. Ogilvy is a WPP company (NYSE: WPP). For
more information, visit Ogilvy.com, and follow us on LinkedIn,
Twitter, Instagram, and Facebook.
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version on businesswire.com: https://www.businesswire.com/news/home/20220629005926/en/
Further information Nadia Fidler, WPP, Australia &
New Zealand Nadia.fidler@wpp.com
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