NEW
YORK, July 25, 2022 /PRNewswire/
-- VMLY&R has been named a Leader among Marketing Creative
and Content Service providers by Forrester Research, Inc., among 13
of the most significant providers. The Forrester Wave™:
Marketing Creative and Content Services, Q3 2022 is the first
evaluation from Forrester to evaluate marketing creative and
content service providers.
The Forrester report notes that VMLY&R has one of the
strongest current offerings in this evaluation, also noting that,
"the agency delivers leading creative strategy with a large team of
diverse strategists, proprietary effectiveness and brand equity
resources, and an insight approach that blends brand craft with
marketing science."
VMLY&R received the highest possible marks in the creative
content strategy services, creative services, digital development
services, and awards and accolades criteria. The Forrester report
also notes, "The agency delivers its superior vision to "create
connected brands" with its idea-led approach to unite campaigns, CX
and commerce… Every client reference gave VMLY&R top marks for
digital and creativity."
"VMLY&R's approach is about consistently delivering
connected brands with creative excellence," said VMLY&R Global
CEO Jon Cook. "We believe
Forrester's recognition is a welcome validation of what we strive
to deliver for and to our client partners daily. We value their
reporting and we're honored to be recognized as a Leader."
Forrester analysis reports that that creative and content
agencies have responded to the marketplace by "building services
that leverage data-derived insights and marketing automation to
ignite consumers' imaginations, personalize campaign execution
based on audience understanding, and scale content production for
efficient delivery."
"To us, this report is a true testament to how our teams
consistently come together to successfully deliver the highest
caliber creative and content strategy for our clients," said
Debbi Vandeven, Global Chief
Creative Officer VMLY&R. "We're excited for our continued
growth of our creativity capability across the globe and to
continue leading in this area."
Subscribers to Forrester can access the complete report
here.
About VMLY&R
VMLY&R is a global brand and customer experience agency that
harnesses creativity, technology, and culture to create connected
brands. Named a Leader in the Gartner Magic Quadrant for Global
Marketing Agencies for five consecutive years, VMLY&R is made
up of more than 13,000 employees worldwide with principal offices
in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore and Sydney. The agency is behind award-winning
campaigns for blue chip client partners, including
Colgate-Palmolive, Danone, Dell, Ford, Intel, New Balance, Pfizer
and Wendy's. For more information, visit www.vmlyr.com. VMLY&R
is a WPP company (NYSE: WPP).
CONTACT: Jinie Kwak,
Jinie.Kwak@vmlyr.com
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SOURCE VMLY&R