- Rokt's AI technology will enable the food delivery
platform to offer relevant post-purchase messages to its 82 million
active customers across its brands, including Just Eat in the UK
and Lieferando in Germany
- Company partners with Rokt to enhance the customer
experience globally and gives endemic and non-endemic advertisers
the opportunity to reach customers on all of Just Eat
Takeaway.com's brand apps and websites
NEW
YORK and AMSTERDAM,
Oct. 9,
2024 /PRNewswire/ -- Just Eat Takeaway.com N.V.
(LSE: JET, AMS: TKWY), one of the world's largest online food
delivery marketplaces, today announced a global partnership
with Rokt, a leading ecommerce company using machine learning
and AI to make the shopping experience more relevant to each
customer. Through the partnership, Just Eat Takeaway.com will
launch a retail media offering on the order confirmation page
across all of its portfolio brands' sites for the first time,
tapping Rokt's AI-powered ecommerce technology and global
advertising network to enhance the customer experience and unlock
new revenues.
Just Eat Takeaway.com operates Just Eat in the UK, Lieferando in
Germany and Grubhub in the US
along with restaurant and grocery delivery brands in 16 other
countries, including the
Netherlands, Spain,
Canada and Australia, reaching a global audience of more
than 82 million active customers. As the company's first global
retail media partner, Rokt will enable endemic and non-endemic
advertisers to offer relevant messages to customers on all of Just
Eat Takeaway.com's brand apps and websites.
"Rokt is a respected global leader with well over a decade of
experience helping brands and marketplaces like ours unlock new
revenues and drive customer satisfaction and loyalty," said
Rachel Gómez, Director of Retail Media at Just Eat
Takeaway.com. "We're excited to leverage Rokt's technology as
we expand our retail media programme to the checkout page and
enable endemic and non-endemic advertising partners to share
compelling messages that contribute to our mission to empower
everyday convenience for our customers."
Rokt's trusted, scaled, ecommerce network has powered more than
6 billion transactions across hundreds of leading ecommerce
businesses, allowing merchants to leverage their first-party data
to create a more relevant customer experience while also
maintaining full control of the types of offers displayed to their
customers. The new partnership will enable advertisers in the Rokt
Ads network to offer tailored messages on the order confirmation
and order tracking pages of Just Eat Takeaway.com apps and sites,
when customers are highly-engaged and most likely to convert.
"We're delighted to partner with Just Eat Takeaway.com and
provide our growing global network of advertisers with access to
the company's portfolio of brands that reaches a massive consumer
audience across 19 countries," said Marc
Allsop, Head of EMEA at Rokt. "Over the past three
years, Rokt has experienced exponential growth in the UK and
Europe, with the number of
transactions we power more than tripling year over year. Thanks to
major partnerships with industry leaders like ASOS, Vinted, About
You and, now, Just Eat Takeaway.com, Rokt will power 1 billion
annual transactions in these markets."
The partnership adds significant reach to Rokt's network, giving
advertisers access to 90% of all food delivery customers in the UK
and 60% of the UK population under the age of 40.
Just Eat Takeaway.com is the latest among a growing roster of
leading global brands that are partnering with Rokt to launch and
scale their retail media programs including Macy's and
Albertsons.
About Just Eat Takeaway.com
Just Eat Takeaway.com (LSE: JET, AMS: TKWY) is one of the
world's leading global online food delivery companies.
Headquartered in Amsterdam, the
Company is focused on connecting consumers and Partners through its
platforms. With 731,000 connected Partners, Just Eat Takeaway.com
offers consumers a wide variety of choices from restaurants to
retail.
Just Eat Takeaway.com has rapidly grown to become a leading
online food delivery marketplace with operations in Australia, Austria, Belgium, Bulgaria, Canada, Denmark, France, Germany, Ireland, Israel, Italy, Luxembourg, Poland, Slovakia, Spain, Switzerland, the
Netherlands, the United
Kingdom and the United
States.
Most recent information is available on our corporate website
and follow us on LinkedIn and X.
About Rokt
Rokt is the global leader in ecommerce, enabling companies to
unlock value by making each transaction relevant at the moment that
matters most, when customers are buying. Rokt's AI-powered
relevance platform, built over the last 12 years, and scaled
network power billions of transactions annually for the world's
leading companies, including Ticketmaster, Cineworld, boohoo, ASOS,
Vinted, LOOKFANTASTIC, PayPal, Deezer, Ulys, Uber, Deliveroo,
HelloFresh and more. Headquartered in New
York City, the company operates in 15 countries across
North America, Europe and the Asia-Pacific region. To learn more, visit
Rokt.com.
Media Contacts
For Rokt:
Sarah Fisher, VP Communications
sarah.fisher@rokt.com
For Just Eat Takeaway.com:
press@justeattakeaway.com
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