Mattel Expands its Portfolio into Building Sets with New Brand, Mattel Brick Shop
28 Gennaio 2025 - 8:00AM
Business Wire
The first product line from Mattel Brick
Shop is set to launch globally this Spring
Mattel, Inc. (NASDAQ: MAT), an innovator in toys for 80 years
and leading global toy and family entertainment company with one of
the most iconic brand portfolios in the world, announced today a
new brand in the building sets category, Mattel Brick Shop™. Mattel
Brick Shop is being introduced for the first time at Nuremberg
International Toy Fair. Leveraging trusted legacy and expertise of
Mattel, Mattel Brick Shop is designed to disrupt the status quo,
bending the rules of building with innovative features, materials
and techniques that inspire builders to try something new.
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Mattel expands its portfolio into
building sets with new brand, Mattel Brick Shop. The first product
line from Mattel Brick Shop is set to launch globally this spring.
(Graphic: Business Wire)
Putting the builder at the center of every experience, Mattel
Brick Shop provides a quality brick fit, easy to follow playbooks,
sturdy builds and endless creativity to expand the builder’s
imagination. The goal of Mattel Brick Shop is to deliver value with
every product, including more surprise features, more post-build
opportunities like customization and more piece count, all at a
competitive price.
"Today marks an exciting new chapter as we introduce Mattel
Brick Shop,” said Roberto Stanichi, executive vice president,
global head of vehicles and building sets. “Our commitment is to
deliver building sets that surpass builder’s expectations, with
elevated designs and authentic details at accessible price points
and I’m looking forward to revealing our first product line in a
few months."
The first product drop from Mattel Brick Shop will be this May
with new building sets to be released in the years to come.
Building fans can stay up to date on the latest information from
Mattel Brick Shop at www.MattelBrickShop.com.
About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com
MAT-CORP
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version on businesswire.com: https://www.businesswire.com/news/home/20250127322842/en/
Press contact: Mattel Press Office Press@mattel.com
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