Mattel to support over 80 nonprofits globally
all year long
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Mattel, Inc. (NASDAQ: MAT), a leading global toy and
family entertainment company and owner of one of the most iconic
brand portfolios in the world, kicks off its 80th anniversary with
80 Moments for 80 Years, a year-long philanthropic celebration of
the company’s legacy of giving back to the communities where we
live, work and play.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20250130480413/en/
(Graphic: Business Wire)
Throughout 2025, the Mattel Children’s Foundation will spotlight
decades of impactful nonprofit partnerships and charitable efforts,
all dedicated to serving those who need it most and honoring
Mattel’s belief that every child has a fundamental right to
play.
“Since Mattel’s founding in 1945, giving back has been at the
heart of our mission, embedded in its culture and amplified through
the purpose of its brands,” said Nancy Molenda, Vice President,
Global Corporate Events and Philanthropy at Mattel. “As we
celebrate our 80th anniversary, we’re continuing to Play it Forward
by partnering with over 80 of our longstanding nonprofit
partners.”
In 2025, Mattel will build on this legacy by donating resources
and funds to over 80 nonprofits globally and launching more than 80
philanthropic activations in 2025 through its Play it Forward
philanthropic program. Featuring in-kind donations, volunteerism,
and strategic nonprofit collaborations, these efforts will support
children, families and communities worldwide.
Regional Partnerships
In the U.S., Mattel will celebrate 20 years of partnership with
Save the Children by supporting the organization’s 'Make Summer
Fair' initiative, which helps fill critical gaps in early learning
in rural America by providing various ways for children to learn
and engage over the summer. Other U.S. partners include Ronald
McDonald House Charities (RMHC), Easterseals, Feed the Children,
Good+Foundation, Girls Inc., The Salvation Army, and more.
In EMEA, Mattel will support BILD hilft e. V. Ein Herz für
Kinder and Tafel Deutschland, Stützende Hände and Deutsche
Kinderkrebsstiftung (German Child Cancer Foundation) in Germany,
with more partners to be shared soon.
In Latin America, Mattel will also support Save the Children,
Aldeias Infantis in Brazil (advocating for children's right to
family) and COCREA in Colombia (promoting local sustainability in
the cultural and creative ecosystem).
In APAC, Mattel will support Starlight Children’s Foundation in
Australia, Rotary Club of Hangzhou in China, Special Olympics in
Hong Kong, Access India and Premnidhi Special School in India, The
Kindness Collective in New Zealand, and SAO BIEN in Vietnam.
Global Partnerships
Mattel is also helping Make-A-Wish to grant wishes for children
facing a critical illness. Recently, Hot Wheels, the #1 selling toy
in the world*, helped grant a wish to a child and their family.
They received a personal tour of Mattel’s Handler Team Design
Center in El Segundo, California, where they met with Hot Wheels
designers. The experience culminated with the child receiving a
one-of-a-kind custom Hot Wheels car. Additional wishes will be
granted during World Wish Month in April, with Mattel offices
worldwide participating.
International Day of Play
In celebration of International Day of Play in June, Mattel will
continue the celebration and bring play to Washington D.C. with
activities focused on child health. Additionally in June, Mattel
will host its fifth annual Play it Forward Global Volunteer Week,
with hundreds of children attending Camp Mattel at the El Segundo
campus, and more activations taking place throughout the week at
every Mattel campus and community globally.
For more information regarding Mattel’s philanthropic efforts,
please visit corporate.mattel.com/philanthropy.
*Source: The Hot Wheels die-cast car is the #1 selling toy in
the world according to Circana, LLC, Retail Tracking Service, G9
(US,CA,BR,SP,IT,GE,UK,FR,AU), Total Toys, Projected USD, JAN-DEC
2024
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About Mattel
Mattel is a leading global toy and family entertainment company
and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands,
including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®,
Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®,
Monster High®, MEGA® and Polly Pocket®, as well as other popular
properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content,
consumer products, digital and live experiences. Our products are
sold in collaboration with the world’s leading retail and ecommerce
companies. Since its founding in 1945, Mattel is proud to be a
trusted partner in empowering generations to explore the wonder of
childhood and reach their full potential. Visit us at
mattel.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20250130480413/en/
Press Contacts: Mattel Niki Kazakos
Niki.Kazakos@Mattel.com Kristina Quintos
Kristina.Quintos@Mattel.com
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