NEW YORK, Sept. 28, 2016 /PRNewswire/ -- The S&H
Group, one of the leading global healthcare communication networks,
is pleased to announce that Sentrix Healthcare has been awarded the
Trailblazer Initiative Gold Winner award in the category of
self-promotion, with the "Call for Good Creative" campaign.
"This campaign is intentionally provocative and attention
getting. Sentrix launched the self-promotion campaign, reflecting
the agency mantra, 'Anything but Typical,' to highlight their
nontraditional approach to healthcare advertising–an approach their
clients continue to embrace," stated Rob
Rogers, Chief Creative Officer, and Co-CEO the Americas.
June Carnegie, Managing Director
of Sentrix Health said, "We're very honored to receive this award!
Sentrix is a creatively driven, full-service healthcare agency, but
that's where typical ends. In a forward-thinking move, we
integrated medical education, professional healthcare promotions,
and payer communications. By combining these three traditionally
disparate offerings, Sentrix provides more interdisciplinary
thinking and cross-functional solutions. This approach creates
stronger, more compelling stories that drive deeper engagement with
customers at every stage of their relationship with a brand.
It's not just more holistic; it delivers the integration and
efficiency needed to succeed in today's healthcare landscape."
The awards are given to outstanding companies, marketers, brand
managers, and cutting-edge initiatives. Since 2009, the
PM360 Trailblazer awards have recognized outstanding
achievement and innovation in healthcare marketing. Each year,
nominations are judged by the PM360 Editorial Advisory
Board, a distinguished cross-section of industry experts. Winning
initiatives were selected for their ability to stand out in the
complex, ever-changing healthcare environment, and were judged on
the skill, innovation, quality of planning and execution; and the
effectiveness of the work.
PM360, a publication for marketing decision-makers in
the pharmaceutical, biotech, and medical device industries, honored
the Sentrix team during a special reception at Gotham Hall in
New York City on September 23, 2016. See the campaign at
http://bit.ly/GOODCREATIVE.
About S&H Group
The S&H Group is a global healthcare marketing and
communications organization with divisions in medical education,
promotion, sales training, KOL engagement, digital solutions, and
patient and consumer education. Please visit www.sudler.com.
S&H is part of Y&R Group, and part of WPP
(NASDAQ: WPPGY; www.wpp.com).
For more information, contact:
cathy.robins@sudler.com (212-614-3818)
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SOURCE S&H Group