Winners Physician's Weekly, CMI Media Group
and PatientPoint demonstrate effective use of the Point of Care
channel.
NEW
YORK, April 5, 2023 /PRNewswire/ -- The Point of
Care Marketing Association (POCMA; www.pocmarketing.org), a
non-profit organization that aims to support the continued growth
of the Point of Care (POC) media channel, hosted 270 healthcare
marketers at its annual POC NOW Industry Summit at City Winery in
New York City, March 22nd. For the event's inaugural
POC Excellence Awards, POCMA gathered a panel of independent
industry experts to review entries across four categories. POCMA
awarded three companies and named eight finalists based on criteria
including overall strategy, creativity, and performance.
Point of Care Marketing Association
Celebrates Annual Summit with Debut Point of Care Excellence Awards
Best Patient Targeted Campaign
CMI Media Group's winning campaign focused on facilitating
discussion through empowering patients and educating Health Care
Professionals (HCP) on brand benefits at the point of care.
Finalists: BBH London, WebMD POC.
Best Custom POC Creative
Physician's Weekly won the Best Custom POC Creative for its
HCP-facing content at the POC created with Nuance Communications,
Inc., a technology pioneer with market leadership in conversational
AI and ambient intelligence. Nuance Communications leveraged the PW
Feature Report, a 2 foot-by-3 foot printed wallboard, to educate
HCPs through creative messaging on their AI-powered technology,
Dragon Ambient eXperience (DAX™). The customized creative provided
a window into their DAX product, capturing the product experience
and including a large QR code for a video showing how the latest in
AI improves patient care and overall workflow.
"We are excited that Nuance Communications appreciates the value
of our format and connection with HCPs in the POC back office,"
said Joe Marziani, chief revenue
officer. "The custom creative educates physicians where they
practice, increasing adoption and utilization of their timesaving
AI-driven solution."
Finalists: U360 Medical, CheckedUp.
Best POC Media Partner to Elevate the Educational
Experience
Physician's Weekly won for adding augmented reality to its
in-office Patient Exam Room posters that cover 20 medical
conditions and counting. Shivoo Studios, a virtual reality company,
built PW's Web/AR experience, which doesn't require wearing AR
glasses or downloading mobile apps to access. Using a personal
smart device, patients scan the QR code displayed on the Patient
Exam Room print poster and engage with interactive 3D elements that
explain health concepts in either English or Spanish.
"In educating patients and caregivers, we wanted to take the
comfort and convenience of print and add the dynamic engagement and
flexibility that Web/AR provides," said Christy Tetterton, chief strategy and marketing
officer of Physician's Weekly. "We went from introducing the
concept at the 2022 POC NOW Summit to then prototyping, iterating,
and launching in twelve months, so to have a panel of independent
judges honor us with this award is extra special."
Finalists: PatientPoint, ConnectiveRX.
Best Campaign Addressing Health Equity/DE&I
PatientPoint, in partnership with their client Susan G. Komen created the campaign, "A Health
Equity Revolution." This campaign brought trusted breast health
resources and support to patients, families and providers at the
POC to connect with the Black community when and where health was
top of mind.
"PatientPoint and Susan G. Komen
share the belief that health equity begins at the point of care
where technology and education can directly impact lives," said
PatientPoint Founder and CEO Mike
Collette. "This partnership has been very successful in
addressing health disparities, reaching audiences in their
physician's office and sparking important, possibly life-saving
conversations. PatientPoint is thrilled to be recognized by Point
of Care Marketing Association as we continue to make EVERY
doctor-patient engagement better."
Finalists: Health Monitor Network, Phreesia.
"The Point of Care Marketing Association thanks all who
submitted in our inaugural Point of Care Excellence awards. The
competition was tough and we are proud of the great work being done
in this industry to educate patients and HCPs to improve patient
outcomes. We look forward to seeing the work continue with
submissions for our awards next year," said POCMA Executive
Director Nicole Divinagracia.
About Point of Care Marketing Association
The Point of Care Marketing Association exists to advocate for
the effective use of the point of care channel to advance patient
healthcare outcomes.
About Physician's Weekly
Physician's Weekly is a leading source of trusted medical
information, perspectives, and education for healthcare providers
and patients.
About PatientPoint
PatientPoint® is the patient engagement platform for
every point of care.
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com),
is a full-service media agency focused solely on health, wellness,
and pharmaceutical marketing.
CONTACT:
Nicole
Divinagracia
ndivinagracia@pocmarketing.org
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SOURCE Point of Care Marketing Association