WPP and Optimizely Partner to Bring Informed Digital Experiences to Brands and Consumers
09 Agosto 2023 - 3:00PM
Business Wire
WPP (NYSE: WPP) today announced the launch of a global strategic
partnership with Optimizely, one of the industry’s leading digital
experience (DXP) platform providers. As WPP’s first dedicated
digital experimentation partnership and Optimizely’s first global
strategic partnership, the announcement demonstrates the two
organisations’ commitment to supporting clients in delivering
optimised digital experiences to each and every customer.
With consumer expectations at an all-time high, Optimizely will
help WPP’s enterprise clients unlock digital innovation and
potential. As a platinum partner, WPP clients will have full access
to Optimizely’s full suite of DXP tools including content
marketing, content management, commerce and experimentation. By
implementing these tools, companies can use data to continuously
develop digital experiences that maximise conversion and
engagement, leading to efficiencies and a greater return on
development investment.
Notably, the partnership also offers clients seamless
integration with Optimizely Web Experimentation and Google
Analytics 4 (GA4), in light of Google’s upcoming September phase
out of Google Optimize, its web analytics and testing tool. WPP and
Optimizely are teaming up to support the seamless transition to a
new experimentation platform to help brands deliver relevant
content and features.
The announcement comes after WPP has been working with
Optimizely for 17 years across brands like ACCO Brands, Aegon,
Oister and more.
Stephan Pretorius, Chief Technology Officer at WPP, said:
“Powerful creativity and effective media strategy can be wasted
if brands do not also prioritise conversion. Optimizely’s platform
provides data that allows brands to maximise the chance of driving
customers through the ideal journey across channels, and we’re
excited to develop a joint offering to take to our shared
clients.”
Alex Atzberger, CEO of Optimizely, said: “The world’s
leading companies must have world-leading digital experiences,
which can only be achieved through a test and learn approach.
Together, WPP and Optimizely will ensure customers get the most out
of their experimentation programmes so they can turn insights into
increased conversions. We are thrilled to kick off this
partnership.”
About WPP WPP is the creative transformation
company. We use the power of creativity to build better futures for
our people, planet, clients and communities. For more information,
visit www.wpp.com.
About Optimizely At Optimizely, we're on a mission
to help people unlock their digital potential. We do that by
reinventing how marketing and product teams work to create and
optimize digital experiences across all channels. With our leading
digital experience platform (DXP), we help companies around the
world orchestrate their entire content lifecycle, monetize every
digital experience and experiment across all customer touchpoints.
Optimizely has 700+ partners and nearly 1500 employees across our
21 global offices. We are proud to help more than 10,000
businesses, including H&M, PayPal, Zoom, Toyota and Vodafone,
enrich their customer lifetime value, increase revenue and grow
their brands. At Optimizely, we live each day with a simple
philosophy: large enough to serve, small enough to care. Learn more
at optimizely.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20230808992689/en/
Alex Davis-Isaac, WPP +1 646-531-7724
Alex.DavisIsaac@wpp.com
Rachel Teitt Gill, Optimizely +1 740-815-1588
Rachel.TeittGill@optimizely.com
Victoria Johnson, Optimizely Victoria.Johnson@optimizely.com
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