Groupe SEB Unveils Groundbreaking Professional Equipment Hub in Shaoxing, China - A Major Leap Toward Global Leadership
29 Gennaio 2024 - 7:32PM
Business Wire
Regulatory News:
Groupe SEB (Paris:SK) announces the construction of its
first-ever Professional Equipment Hub in Shaoxing, China. This
ambitious project marks a significant step in strengthening its
global leadership position in the professional coffee equipment
sector and lays the foundation for our future expansion into new
product categories.
China, being the largest market for sales in the full-auto
professional coffee machine industry and the fastest-growing
market, presents a fertile ground for innovations. Amidst
intensifying competition, Groupe SEB's strategy focuses on
cutting-edge innovation and collaboration with influential
trendsetters to meet the unique needs of local markets.
With a 60 million euros investment, this new state-of-the-art
hub epitomizes Groupe SEB's commitment to a long-term growth in
Asia. It will enable significant expansion into new categories.
Selecting Shaoxing in Zhejiang Province, merely 65 kilometers
from the provincial capital Hangzhou, leverages Groupe SEB existing
presence to accelerate the ramp-up of its operations.
The Shaoxing Professional Equipment Hub will represent the first
organic opening of a manufacturing site since 2016. A new entity,
SEB PROFESSIONAL SHAOXING Co Ltd., will be established to manage
the hub and develop new products for various professional and
semi-professional segments.
Geislingen site in Germany remains the nerve center of our
Professional Coffee activities.
Stanislas de Gramont, Chief Executive Officer of Groupe SEB,
states: "We aim to become a reference player in the Professional
Equipment market, relying on the development model deployed over
the last twenty years in the Consumer sector, which has allowed us
to strengthen our leadership in Professional Coffee. These
ambitions are also founded on a powerful, global, and balanced
industrial footprint."
The Hub is expected to be operational by 2025 and will include
R&D centers, purchasing offices, as well as manufacturing
facilities.
Next key dates 2024
January 30 | after market
closes
Provisional 2023 sales
February 22 | before market
open
2023 sales and results
April 25 | after market closes
Q1 2024 sales and financial data
May 23 | 2:30 p.m.
Annual General Meeting
July 25 | before market open
H1 2024 sales and results
October 24 | after market
closes
9-month 2024 sales and financial data
Find us on www.groupeseb.com
World reference in small domestic equipment and professional
coffee machines, Groupe SEB operates with a unique portfolio of 35
top brands including Tefal, Seb, Rowenta, Moulinex, Krups,
Lagostina, All-Clad, WMF, Emsa, Supor, marketed through
multi-format retailing. Selling nearly 350 million products a year,
it deploys a long-term strategy focused on innovation,
international development, competitiveness, and client service.
Present in over 150 countries, Groupe SEB generated sales near €8
billion in 2022 and has more than 30,000 employees worldwide.
SEB SA SEB SA - N° RCS 300 349 636
RCS LYON – capital 55 337 770 € TVA intracommunautaire : FR
12300349636
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Media Relations
Groupe SEB Corporate Communication Dept
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presse@groupeseb.com
Tel. + 33 (0) 6 33 13 02 00 Tel. + 33 (0) 6 88 20 90
88 Tel. + 33 (0) 6 76 98 87 53
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