Travel agencies can book both NDC and
traditional ATPCO/EDIFACT content through the Sabre global
distribution system (GDS)
SOUTHLAKE, Texas, July 24,
2024 /PRNewswire/ -- Sabre Corporation (NASDAQ:
SABR), a leading software and technology provider powering the
global travel industry, and Hawaiian Airlines, Hawaii's largest and longest-serving carrier,
today announced the availability of Hawaiian's NDC content in the
Sabre travel marketplace, making Sabre the first GDS to offer the
carrier's NDC content.
Hawaiian's HA Connect™ NDC content in the Sabre GDS enables
hundreds of thousands of Sabre-connected agencies and travel buyers
to have even richer access to the carrier's broad range of products
and offers. Sabre-connected agencies can now access Hawaiian's HA
Connect™ and traditional ATPCO/EDIFACT content in 32 markets
through the Sabre travel marketplace. Travel agents are able to
shop, book, and manage Hawaiian Airlines' NDC offers through
Sabre's Offer and Order APIs, agency point-of-sale
solution, Sabre Red 360, and corporate booking
tool, GetThere. The airline plans to activate additional
markets over time.
"We are pleased to have Sabre and its partners distribute our HA
Connect™ content, which broadens access to our unique offers and
products and will greatly enhance the booking experience for
travelers," said Brent Overbeek,
Executive Vice President and Chief Revenue Officer, Hawaiian
Airlines.
Sabre powers a constantly expanding marketplace of travel
content. Through its network of agencies and corporations
worldwide, Sabre enables airlines to market fares and
offers in a highly efficient way. Sabre's marketplace includes
travel content from more than 400 airlines, 2M+ lodging options,
and hundreds of tour operators, rail, car rental, and cruise
providers.
"By activating NDC through Sabre, travel sellers help maintain
their competitive edge by maximizing access to Hawaiian Airlines'
content. We are proud to partner with an airline, like Hawaiian,
that is committed to advancing travel retailing with more memorable
experiences for travelers," said Kathy
Morgan, Vice President of Product Management, Distribution
Experience, Sabre Travel Solutions.
Hawaiian will leverage NDC to enhance the passenger travel
experience across its indirect channels. The airline will expand
these new functionalities not only through its direct-connect
channels, but with partners, like Sabre. Thousands of
Sabre-connected agencies are already using NDC in more than 150
countries around the world.
About Sabre Corporation
Sabre Corporation is a
software and technology company that takes on the biggest
opportunities and solves the most complex challenges in travel. The
Company connects travel suppliers and buyers around the globe and
across the ecosystem through innovative products and
next-generation technology solutions. Sabre harnesses speed, scale
and insights to build tomorrow's technology today – empowering
airlines, hoteliers, agencies and other partners to retail,
distribute and fulfill travel worldwide. Headquartered
in Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world. For
more information visit www.sabre.com.
About Hawaiian Airlines
Now in its 95th year of
continuous service, Hawaiian is Hawaiʻi's largest and
longest-serving airline. Hawaiian offers approximately 150 daily
flights within the Hawaiian Islands, and nonstop flights between
Hawaiʻi and 16 U.S. gateway cities – more than any other airline –
as well as service connecting Honolulu and American Samoa, Australia, Cook
Islands, Japan,
New Zealand, South Korea and Tahiti.
Consumer surveys by Condé Nast Traveler and TripAdvisor
have placed Hawaiian among the top of all domestic airlines serving
Hawaiʻi. The carrier was named Hawaiʻi's best employer by Forbes in
2022 and has topped Travel + Leisure's World's
Best list as the No. 1 U.S. airline for the past two
years. Hawaiian has also led all U.S. carriers in on-time
performance for 18 consecutive years (2004-2021) as reported by the
U.S. Department of Transportation.
The airline is committed to connecting people with aloha by
offering complimentary meals for all guests on transpacific routes
and the convenience of no change fees on Main Cabin and Premium
Cabin seats. HawaiianMiles members also enjoy flexibility with
miles that never expire. As Hawai'i's hometown airline, Hawaiian
encourages guests to Travel Pono and experience the
islands safely and respectfully.
Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings,
Inc. (NASDAQ: HA). Additional information is available
at HawaiianAirlines.com. Follow Hawaiian's Twitter updates
(@HawaiianAir), become a fan on Facebook (Hawaiian Airlines),
and follow us on Instagram (hawaiianairlines). For career postings
and updates, follow Hawaiian's LinkedIn page.
For media inquiries, please visit Hawaiian Airlines' online
newsroom.
SABR-F
Media Contact:
Kristin Hays
Kristin.hays@sabre.com
Heidi Castle
heidi.castle@sabre.com
Investors
Brian
Roberts
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation