Super League and Common Sense Networks Join Forces To Launch Global Initiative For Safe, Age-Appropriate Advertising And Immersive Content for Marketers Looking To Reach Youth Audiences
26 Marzo 2024 - 1:05PM
Super League (Nasdaq: SLE), a leading creator and
distributor of content experiences and media solutions on the
world’s biggest immersive platforms, and
Common Sense
Networks, the award winning, singular leader in age
appropriate content moderation standards and owner of Sensical, the
groundbreaking streaming and FAST channel service for kids 2-12,
announced today a new initiative that enables brands to connect
with young audiences on a global scale in safe and suitable ways
across major gaming and video platforms, including Roblox, Fortnite
Creative, Minecraft, YouTube, TikTok, and beyond.
With Generation Alpha and Gen Z as or more
engaged with playing and viewing video game content than any other
leisure time activity, and 90+% of each demographic being game
enthusiasts (Newzoo Global Gamer Study), the coming together of
these two industry superpowers offers unmatched access through
child-safe solutions to young audiences where they are most
passionately engaged.
“Connecting and communicating with young
consumers in a safe, appropriate, and compliant manner is essential
for Super League’s partners, and there is no better standard bearer
in child-appropriate contextual content advertising than Common
Sense Networks,” said Matt Edelman, President and Chief Commercial
Officer of Super League. “With Super League’s ability to create and
distribute custom and scalable content experiences across the
largest developer networks in Roblox and Fortnite Creative, and
Common Sense Network’s video channels, applications, and
proprietary child-safe data and distribution tools, we have the
premier solution in the world, bar none.”
A peerless leader in creating custom, scalable
solutions across Roblox, Fortnite Creative, and Minecraft and a
member of the official Roblox Partner Program, Super League
continuously sets the standard for excellence in providing
end-to-end solutions to global brands interested in Generation Z
and emerging Generation Alpha consumers. With an exclusive suite of
proprietary dynamic content products and measurement tools,
alongside the ability to harness Roblox’s Immersive Ads, Super
League sits at the forefront of the marketplace. The company has
built the largest network of independent Roblox creators with reach
to 140 million monthly active users, and recently announced a
partnership with Chartis, a leading coalition of independent
Fortnite Creative developers boasting over 157 million monthly
plays and nearly a billion monthly impressions.
“The intersection of gaming and video content
represents a dominant footprint for kids on digital platforms. Our
marketing partners constantly seek compliant , data-driven
solutions to share their messages and services at scale across
video and gaming platforms,” said Eric Berger, CEO of Common Sense
Networks. “Partnering with Super League ensures that together we
can deliver best in class child-safe advertising and media products
at unprecedented scale, with age-appropriate brand solutions across
the most significant content channels in the world.”
With streaming video, advertising and moderation
solutions across TikTok, YouTube, Smart TVs and OTT platforms,
Common Sense Networks and Sensical are establishing a new benchmark
in children’s media. The company elevates digital experiences and
allows brands to reach kids and families safely and efficiently
through its singular expertise in assessing content; this is
enabled through a proprietary rubric built off the most
comprehensive child development data available. Its critically
lauded Sensical service, a topic-based algorithm-free streaming OTT
destination, was named a Fast Company World Changing Idea for its
unique service approach and benefit to families.
Key opportunities enabled by this alliance
include:
- Child safe and age-appropriate
media and integrated content solutions consistent with all relevant
advertising standards and disclosures across the world’s largest
content and immersive platforms
- Existing proven products and
distribution tools trusted by household name brands and
advertisers
- Audience reach of more than 140
million monthly active users on Roblox through more than 3,500
experiences that have signed up for Super League’s proprietary
creator tools
- Access to more than 100 top
Fortnite Creative maps generating more than 150 million plays and
968+ million impressions per month, developed by creators in the
Chartis coalition.
- Amplification through gaming video
content and contextual content reach across 10 billion monthly
views in the SensicalSelect content network on YouTube, Smart TVs,
Connected TV apps, mobile, web, and linear FAST Channels such as
Sensical Gaming.
- Comprehensive measurement
dashboards providing deep analytics and benchmarking across all
platforms.
Super League and Common Sense Networks will be
rolling out one-of-a-kind, pioneering packages and programs with
leading brands throughout the rest of 2024.
About Super LeagueSuper League
(Nasdaq: SLE) is a leading creator and publisher of content
experiences and media solutions across the world’s largest
immersive platforms. From open gaming powerhouses such as Roblox,
Minecraft and Fortnite Creative, to bespoke worlds built using the
most advanced 3D creation tools, Super League’s innovative
solutions provide incomparable access to massive audiences who
gather in immersive digital spaces to socialize, play, explore,
collaborate, shop, learn and create. As a true end-to-end
activation partner for dozens of global brands, Super League offers
a complete range of development, distribution, monetization and
optimization capabilities designed to engage users through dynamic,
energized programs. As an originator of new experiences fueled by a
network of top developers, a comprehensive set of proprietary
creator tools and a future-forward team of creative professionals,
Super League accelerates IP and audience success within the fastest
growing sector of the media industry. For more, go to
superleague.com.
About Common Sense
NetworksCommon Sense Networks proudly elevates digital
experiences for families through their singular expertise in
age-appropriate content. By leveraging Common Sense Media's
best-in-class review platform and unparalleled access to its
proprietary child development data and insights, CSN offers
scalable, innovative solutions to leading brands, marketers, and
media entities like TikTok and YouTube including ratings and
curation operations; contextual content advertising; creator
optimization and certification services; and a trusted entry into
the kids' streaming/FAST ecosystem through its critically lauded
Sensical platform, a topic-based, algorithm-free streaming OTT
destination named a Fast Company World Changing Idea and an
“Essential Kids’ App” in the App Store. Certified by the kidSAFE+ ®
COPPA Seal Program, Sensical's benefit-driven content, fostering
curiosity and self-esteem, and filtered through a rigorous,
proprietary rubric based on the industry’s most comprehensive child
development research, is available on all popular streaming, mobile
devices and smart TVs, and via three distinctive FAST channels.
Follow us @commonsensenets and @sensicaltv on Twitter and
Instagram.
Investor Relations Contact:Shannon Devine/ Mark
Schwalenberg MZ North AmericaMain: 203-741-8811SLE@mzgroup.us
Media ContactGillian
Sheldongillian.sheldon@superleague.com
Grafico Azioni Super League Enterprise (NASDAQ:SLE)
Storico
Da Feb 2025 a Mar 2025
Grafico Azioni Super League Enterprise (NASDAQ:SLE)
Storico
Da Mar 2024 a Mar 2025